The Rabbit Turns 50: Playboy's Hotly Anticipated 50th Anniversary Issue Hits Newsstands November 28
November 24 2003 - 11:40AM
PR Newswire (US)
The Rabbit Turns 50: Playboy's Hotly Anticipated 50th Anniversary
Issue Hits Newsstands November 28 World-Renowned Literary Names,
Groundbreaking Photographic Features And Brand New Advertisers Fill
Playboy's Largest Issue In Years NEW YORK, Nov. 24
/PRNewswire-FirstCall/ -- Playboy, the world's best selling men's
magazine, announced today it will mark its 50th anniversary with a
special January 2004 issue, hitting newsstands on Friday, November
28. The milestone issue features a remarkable mix of articles by
the nation's best- known writers along with some of the most
talented emerging figures on the literary scene. Some of the issue
highlights include works by Norman Mailer, George Plimpton, Hunter
S. Thompson, Jonathan Safran Foer, architect Frank Gehry, the 50th
anniversary Playboy Interview with Jack Nicholson, photographic
retrospectives celebrating the most beautiful images of Playboy's
first 50 years, Playboy's 50th anniversary Playmate, and much more.
Playboy's more than 300-page 50th anniversary issue is the largest
issue since January 1989 and the biggest issue in terms of paid
advertising in 18 years. Mazda (division of Ford), Calvin Klein
Underwear, Audiovox, Bose, Belvedere Vodka and Absolut (with a
custom cover gatefold, "Absolut Centerfold") are among Playboy's
new and returning advertisers that appear in the January 2004 50th
anniversary issue. Some of the editorial features in Playboy's 50th
anniversary issue include: -- "Lights, Camera, Fantasy": Spike Lee,
Kevin Smith, Brett Ratner and other top filmmakers capture their
personal erotic fantasies in the pages of Playboy. -- "My Life With
Playboy": In one of his last articles, the late George Plimpton
expounds on his long, intimate relationship with Playboy and Hugh
Hefner and his adventures at the Chicago and Los Angeles Playboy
Mansions. -- "The New Playboy Bachelor Pad": Legendary architect
Frank Gehry presents his unique vision of the ultimate urban abode
for the 21st century bachelor. -- "The A-List": Quincy Jones, Greg
Kinnear, Billy Bob Thornton, Jason Patric, Jerry Bruckheimer and
other Hollywood hit makers dress for success in an eight-page
fashion layout. -- Original fiction by Scott Turow and Thom Jones,
non-fiction by cult writer Chuck Palahniuk and Lauren Weisberger,
best selling author of The Devil Wears Prada, and much more.
Playboy continues its 50th anniversary celebration with a
star-studded gala in New York City on Thursday, December 4, 2003, a
cocktail reception at Christie's in New York on December 15,
leading up to Christie's auction of Playboy memorabilia on December
17, 2003, and a New Year's Eve party at the Playboy Mansion in Los
Angeles. Beginning in February 2004, the "Playboy Club Tour," an
exclusive, four-month-long, fully integrated marketing event series
sponsored by Chivas Regal and Michelob Light, will roll out the red
carpet in 50 U.S. cities. Playboy Enterprises is a brand-driven,
international multimedia entertainment company that publishes
editions of Playboy magazine around the world; operates Playboy and
Spice television networks and distributes programming via home
video and DVD globally; licenses the Playboy and Spice trademarks
internationally for a range of consumer products and services; and
operates Playboy.com, a leading men's lifestyle and entertainment
Web site. DATASOURCE: Playboy Enterprises CONTACT: Lauren Melone of
Playboy Enterprises, +1-212-261-5000, ext. 3188,
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