Minds + Machines Group Limited imToken Strategic Marketing Partnership (3489D)
October 09 2018 - 2:00AM
UK Regulatory
TIDMMMX
RNS Number : 3489D
Minds + Machines Group Limited
09 October 2018
For release: 07:00 am, 9 October 2018
Minds + Machines Group Limited
("MMX" or the "Company")
imToken Strategic Marketing Partnership
Further to the announcement of 24 September 2018, Minds +
Machines Group Limited (AIM: MMX), the top-level domain registry
company, is delighted to announce that it has entered into a
Strategic Marketing Partnership with imToken (the "Marketing
Partnership"), the world's leading Ethereum wallet provider that
now supports multiple cryptocurrencies including Bitcoin and EOS.
Under the Partnership agreement, imToken will be the first wallet
provider to fully integrate the offering of .luxe names to new and
existing customers as part of its product offering.
In the last two years, imToken has rapidly grown into the
world's leading wallet provider with 6 million active monthly users
in 150 countries. During the period 1 January 2017 to 30 June 2018
it processed $45 billion in pass-through transactions. In July
2018, imToken launched version 2.0 of its software allowing users
to manage not just their Ethereum wallet but also those that
support Bitcoin and EOS under a single imToken identity. This means
imToken users can hold and exchange multiple cryptocurrencies and
tokens through a single imToken 42 character string address. Under
the agreement with .luxe, a user's 42 character wallet address can
now be securely associated to a human readable .luxe name of the
users choice.
Ben He, CEO/Founder of imToken, said:
"Trust and transparency are at the heart of our service. Being
able to now provide an easy-to-use human readable naming protocol
to our users reinforces that sense of trust between counterparties.
The fact that the .luxe domain can also work on the World Wide Web
is ground-breaking, allowing the world of blockchain to become
seamlessly knitted into everyday usage on the Web."
Toby Hall, CEO of MMX, added:
"We are delighted at the speed with which the relationship with
imToken has developed. This is a major endorsement of the .luxe
proposition ahead of our launch in November 2018 and forms part of
our strategy of partnering with leading organisations that
recognise the importance of letting users exchange data and
information both within the blockchain and World Wide Web universes
easily through a single naming convention."
Having announced the initiative to the registrar industry for
the first time in August, MMX is delighted to report 65 registrars
from around the world are now wishing to support the .luxe
initiative at launch with 16 having already entered agreements to
implement the Ethereum enablement of .luxe names via the ENS API
that creates the pairing of a .luxe name with an Ethereum
asset.
Toby Hall continued:
"The interest in .luxe has surpassed all expectations. We
applaud the forward thinking, desire to innovate and speed of
action being demonstrated by our retail channel, that is allowing
us to spearhead an initiative that allows a top-level domain to
converge with the Ethereum blockchain."
The imToken announcement coincides with the first day of a
Limited Registration period that runs until 25 October where
existing holders of names in the non-ICANN regulated .eth extension
can apply for their equivalent names in .luxe. Further information
can be found at www.join.luxe.
-ends-
For further information:
Minds + Machines Group Limited
Toby Hall, CEO Tel: +44 (0) 7713 341072
Michael Salazar, COO/CFO Tel: +1 (310) 740 7499
finnCap Ltd Tel: +44 (0) 20 7220 0500
Corporate finance - Stuart Andrews
/Carl Holmes/Simon Hicks
Corporate broking - Tim Redfern
/ Richard Chambers
Belvedere Communications Limited Tel: +44 (0) 74 070 23147
John West
Llew Angus
The information communicated in this announcement contains
inside information for the purposes of Article 7 of the Market
Abuse Regulation (EU) No. 596/2014.
About MMX
Minds + Machines Group Limited (LSE: MMX) is the owner and
operator of a world class portfolio of 32 top-level domain assets
(gTLDs). As a sales and marketing-led registry business, we are
focused on commercializing our portfolio in partnership with our
expanding global network of distribution partners.
The MMX portfolio is currently focused around geographic domains
(e.g. .london, .boston, .miami, .bayern), professional occupations
(e.g. .law, .abogado, and .dds), consumer interests (e.g. .fashion,
.wedding, .vip), lifestyle (e.g. .fit, .surf, .yoga), outdoor
activities (e.g. .fishing, .garden, .horse) and generic names such
as .work and .casa. The Company also recently acquired the ICM
portfolio of four high value, niche TLDs. As a business, we work
through our expanding international network of registrars and
distribution partners to bring the benefits of affinity based
domain addresses and identifiers to B2B and consumer audiences. For
more information on MMX, please visit www.mmx.co
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END
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