- EXPERIAN ACQUIRES STRATEGIC STAKE IN REWARD
- COLLABORATION CREATES A MORE REWARDING SHOPPING EXPERIENCE
FOR CONSUMERS WORLDWIDE
- KASHIF ASLAM APPOINTED TO REWARD BOARD OF DIRECTORS WITH
IMMEDIATE EFFECT
LONDON, May 22, 2024
/PRNewswire/ -- Reward, an industry leader in customer
engagement and commerce media, today announced that Experian, a
FTSE50 company, the world's leading global information services
company, has acquired a strategic stake in the company. As part of
the investment, Kashif Aslam, (Head
of Corporate Development at Experian), will join the Reward board
of directors with immediate effect.
The investment cements an existing commercial partnership
between Reward and Experian. This further collaboration will
focus on leveraging Experian's rich data and audience activation
capabilities to fuel Reward's offerings across banks and retail,
expanding reach to create a more rewarding experience for
consumers.
Founded on a synergy of values, a commitment to innovation and
with consumers at the forefront, the partnership focuses on
pioneering new ways to enhance Reward's customer engagement
programmes. Aligning unique strengths across both entities, the
pair will look to scale solutions across international markets,
fusing technology and data analytics to provide improved services
and more personalised rewards offerings, based on a better
understanding of consumers needs and preferences.
Looking ahead, both Experian and Reward express immense
enthusiasm about the transformative potential this partnership
promises to make on a global scale.
"Experian's investment in Reward is a powerful
endorsement of our vision and international growth strategy. With a
goal to give back $2 billion to
customers by 2025, we are excited to leverage Experian's global
footprint and capabilities to enhance our service offering to our
bank and retail partners," said Jamie Samaha, CEO at Reward, commenting on
Experian's investment.
"Our investment in and partnership with Reward is an exciting
step forward for our business. Reward's principal belief that
everyday spending should be rewarded is entirely aligned with our
mission to help consumers improve their financial well-being. We
look forward to developing our joint capabilities to help Reward
service its banking and retail communities both in the UK and
internationally. There is a great deal we can and will do
together," said Colin
Grieves, Managing Director, Experian Marketing
Services.
About Reward
Founded in 2001, Reward is an industry leader transforming the
world of customer engagement and commerce media. Operating in 15
countries across Europe,
Middle East and Asia, Reward's cloud-based API platform
integrates content, advertising, and commerce to deliver
exceptional experiences for consumers resulting in increased
customer engagement, retention, and overall satisfaction. Beyond
bridging the gap between content and commerce, Reward is a purpose
driven business. Their mission is to make everyday spending more
rewarding. During the last 5 years, Reward has proudly given back
more than $1billion in cashback
rewards to consumers worldwide.
For more information, please visit
www.rewardinsight.com.
About Experian
Experian is a global data and technology company, powering
opportunities for people and businesses around the world. We help
to redefine lending practices, uncover and prevent fraud, simplify
healthcare, deliver digital marketing solutions, and gain deeper
insights into the automotive market, all using our unique
combination of data, analytics and software. We also assist
millions of people to realise their financial goals and help them
to save time and money.
We operate across a range of markets, from financial services to
healthcare, automotive, agrifinance, insurance, and many more
industry segments.
We invest in talented people and new advanced technologies to
unlock the power of data and innovate. As a FTSE 100 Index company
listed on the London Stock Exchange (EXPN), we have a team of
22,500 people across 32 countries. Our corporate headquarters are
in Dublin, Ireland. Learn more at
experianplc.com.
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