FAIRFX Group PLC FairFX returns as a sponsor of Sky Sports F1® (5440Y)
March 06 2017 - 2:00AM
UK Regulatory
TIDMFFX
RNS Number : 5440Y
FAIRFX Group PLC
06 March 2017
This announcement contains inside information.
6 March 2017
FairFX Group plc
("FairFX" or "the Group" or "the Company")
FairFX returns as a sponsor of Sky Sports F1(R)
FairFX, the multicurrency payments specialist, has agreed a deal
with Sky Media, the advertising arm of Sky, to be a sponsor of Sky
Sports F1 for the 2017 season; having previously sponsored the
channel in 2015.
The campaign commences with the first practice session at the
Australian Grand Prix(TM) on March 24(th) , and runs until the
conclusion of the season at the Abu Dhabi Grand Prix(TM) on
November 26(th) . Sky Sports F1 is the only place where viewers can
watch all 20 races live in HD and now ultra HD.
FairFX's sponsorship campaign will feature its market leading
currency products, Currency Cards, Corporate Cards and
International Payments, and will help raise further awareness of
its offering and brand.
FairFX took the decision to return as a sponsor following an
extensive analysis of the performance of the previous sponsorship
in 2015, which clearly demonstrated the benefits in terms of brand
awareness as well as cost effective-customer acquisition.
Ian Strafford-Taylor, CEO of FairFX, said: "It is fantastic for
FairFX to be returning to Sky Sports F1, positioning the brand in
the same premium environment as DHL and previous sponsors such as
Rolex, Shell and Santander.
"Given the positive impact of our previous experience and
learnings on how to further leverage our position as a sponsor
through content activation, it was a logical strategic decision to
seize the opportunity to team up again with Sky Sports F1 for
2017."
Rachel Bristow, Sky Media's Director of Partnerships, also said:
"We are delighted that FairFX has returned as a sponsor of Sky
Sports F1. FairFX has experienced TV's proven power to build brands
and businesses and we look forward to working with them to make the
partnership work even harder both on and off screen."
ENDS
FairFX Group plc
Ian Strafford-Taylor,
CEO +44 (0) 20 7778 9308
Cenkos Securities plc
Max Hartley/Callum Davidson +44 (0) 20 7397 8925
Yellow Jersey PR
Charles Goodwin +44 (0) 7747 788 221
Katie Bairsto +44 (0) 7946 424 651
About FairFX
FairFX is a leading international payment services provider,
incorporated in the UK in 2005. The Company has developed a
cloud-based peer-to-peer payments platform that enables personal
and business customers to make easy, low-cost multi-currency
payments in a broad range of currencies and across a range of FX
products all via one integrated system. The FairFX platform
facilitates payments either direct to Bank Accounts or at 30
million merchants and over 1 million ATM's in a broad range of
countries globally via Mobile apps, the Internet, SMS, wire
transfer and MasterCard/VISA debit cards.
FairFX operates within the rapidly growing online multi-currency
payments market and provides transactional services to both
personal and business customers through four channels being
Currency Cards, Physical Currency, FairPay and Dealing. The
Currency Card and Physical Currency offerings facilitate multiple
overseas payments at points of sale and ATM's whereas the FairPay
and Dealing products support wire transfer foreign exchange
transactions direct to Bank Accounts.
For Corporates, FairFX has a market-leading business-expenses
solution based around its corporate prepaid card allied to a
platform allowing the Corporate to better control expenses and
improve transparency whilst removing administrative burdens from
staff.
In addition, FairFX has entered into a number of "white-label"
arrangements for the use of its P2P matching platform. Partners
include easyjet, ThinkMoney, Pitney Bowes and Quintessentially.
FairFX has also partnered with Concur Technologies, Inc. a leading
provider of integrated travel and expense management solutions with
over 25 million users globally. Such relationships provide strong
support for FairFX's customer acquisition strategy.
About Sky
Sky is Europe's leading entertainment company. The group serves
22 million customers across five countries: Italy, Germany,
Austria, the UK and Ireland. We offer the best and broadest range
of content, deliver market-leading customer service and use
innovative new technology to give customers a better TV experience,
whenever and wherever they choose.
Sky has annual revenues of over GBP12 billion and is Europe's
leading investor in television content with a combined programming
budget of over GBP5.2 billion. The company employs 31,000 people
and is listed on the London Stock Exchange (SKY).
For more information visit www.sky.com/corporate
About Formula 1(R)
Formula 1(R), which began in 1950, is the world's most
prestigious motor racing competition and is the world's most
popular annual sporting series. In 2013 it was watched by over 450
million unique television viewers from 185 territories. The 2016
FIA Formula One World Championship(TM) ran from March to November
and spanned 21 races in 21 countries across five continents.
Formula One World Championship Limited is part of the Formula One
group, founded by Bernie Ecclestone, and holds the exclusive
commercial rights to the FIA Formula One World Championship(TM).
For more information on Formula 1(R) visit www.formula1.com.
The F1 logo, F1, FORMULA 1, FIA FORMULA ONE WORLD CHAMPIONSHIP,
GRAND PRIX, and related marks are trade marks of Formula One
Licensing BV, a Formula One group company. All rights reserved.
This information is provided by RNS
The company news service from the London Stock Exchange
END
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