Hallmark signs Purple Ronnie contract extension

TIDMCOO

Coolabi PLC

14 March 2011

Coolabi plc

("Coolabi")

Hallmark signs Purple Ronnie contract extension

Coolabi plc (AIM:COO), the media company focused on the ownership and creative management of high quality intellectual property assets, announces that it has secured a four-year extension to its contract with Hallmark, the UK's leading greetings cards company, for use of the Purple Ronnie brand.

Hallmark has sold more than 50 million Purple Ronnie cards in total since becoming the greetings card licensee in 2004 and currently sells in excess of 7 million Purple Ronnie cards annually. The licence covers not only greetings cards but also Hallmark's online personalised card service.

Jeremy Banks, Chief Executive of Coolabi, said: "We are delighted to extend our agreement with Hallmark, which has played an important role in driving the popularity of Purple Ronnie through the UK greetings card market in recent years. People of all ages have been expressing themselves with Purple Ronnie for more than 20 years and, as demonstrated by this contract extension, the brand remains as relevant today in the key category of greetings cards, as it ever has."

Enquiries:

 
 Coolabi plc                     Tel: 020 7004 0980 
 Jeremy Banks, Chief Executive 
 Tim Ricketts, Finance 
  Director 
 
 Evolution Securities            Tel: 020 7071 4300 
 Bobbie Hilliam / Chris 
  Clarke 
 
 Walbrook PR Ltd                 Tel: 020 7933 8780 
 Paul McManus                    Mob: 07980 541 893 or 
                                 paul.mcmanus@walbrookpr.com

Notes to Editors:

About Coolabi plc (http://www.coolabi.com)

Coolabi is an AIM listed media group focused on the ownership, development, production and creative management of high quality intellectual property assets and their global exploitation.

This information is provided by RNS

The company news service from the London Stock Exchange

END

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