TIDMCLTV 
 
 
Cellcast plc 
28 January 2010 
 
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28 January 2010 
 
 
Cellcast Asia named as one of the World's Top 100 private technology companies 
 
 
 
 
Cellcast plc (AIM: CLTV), the interactive digital broadcaster, today announced 
that Cellcast Asia (a 37.5% associated company) has received the Red Herring 100 
Global Award and has been named as one of the world's top 100 private technology 
companies. 
 
 
Cellcast Asia is the leading supplier of participation TV formats and 
applications in the Indian subcontinent. In 2009, transactions per month grew 
from 2 million in January to over 10 million by December. This reflects the 
success of Cellcast Asia's new services, expanded distribution and the 
continuing strong growth of the mobile market in India, which added over 2 
million new subscribers per month over the past year. Cellcast Asia is the first 
multi-platform participation TV company to be a recipient of the Red Herring 100 
Global Award. 
 
 
Red Herring's lists of top private companies are an important part of the 
publication's tradition of identifying new and innovative technology companies 
and entrepreneurs. Companies like Google, eBay, Skype and Youtube were spotted 
in their early days by Red Herring editors, and touted as technology leaders 
that would change the way we live and work. 
 
 
The Red Herring media group considered 1,200 private companies, chosen from 
among the finalists and winners of the regional awards Red Herring 100 
Europe, Asia and North America. For the past three years, the award has been 
given to the top 100 global technology companies based upon their technological 
innovation, management strength and strategy, market size, ecosystem 
integration, investor record, customer acquisition and financial health. "This 
year was especially difficult," said Alex Vieux, publisher and CEO of Red 
Herring. "Despite the global economic situation, there were so many great 
companies producing really innovative and amazing products that we had a 
difficult time narrowing the pool and selecting the finalists". 
 
 
In response to news of the award, Pankaj Thakar CEO and co-founder of Cellcast 
Asia said, "To be named a Red Herring Global Award Winner is a tremendous 
honour, and we would like to thank the judges for recognising Cellcast Asia's 
innovative and proven business model. The award reflects the huge opportunity in 
India and across Asia arising from the convergence of the rapidly growing 
broadcast and mobile markets. It recognises Cellcast Asia's success in providing 
unique solutions to capture and monetise this opportunity, evidenced by our 
rapid traffic growth. None of this could have been achieved without the 
significant contribution of our principal founding shareholder Cellcast plc, 
whose investment, technology, and creative innovation ensured the successful 
launch and development of the venture." 
 
 
Cellcast plc CEO Andrew Wilson commented: "This award is very important for the 
Cellcast Group, and proof of the consumer demand for our formats, technology and 
services across multiple and diverse markets." 
 
 
 
 
For further information: 
+-------------------------------------------+----------------------------+ 
| Cellcast plc                              |                            | 
+-------------------------------------------+----------------------------+ 
| Andrew Wilson, CEO                        |  Tel: +44 (0) 20 7190 0300 | 
+-------------------------------------------+----------------------------+ 
| andrew@cellcast.tv                        |            www.cellcast.tv | 
+-------------------------------------------+----------------------------+ 
 
 
 
 
+-------------------------------------------+----------------------------+ 
| Allenby Capital Limited                   |                            | 
+-------------------------------------------+----------------------------+ 
| Nick Naylor                               |  Tel: +44 (0) 20 3328 5656 | 
+-------------------------------------------+----------------------------+ 
| n.naylor@allenbycapital.com               |     www.allenbycapital.com | 
+-------------------------------------------+----------------------------+ 
 
 
 
 
 
 
About Cellcast Asia 
 
 
Cellcast Asia is the leading participation TV broadcaster in the Indian 
subcontinent. The company was an early entrant and innovator in the interactive 
TV services business and has developed unique multi-platform expertise which 
spans format inception, development, production and broadcasting in combination 
with a billing platform built on a unique network of technical and commercial 
relationships with mobile and fixed line operators across the region. 
 
 
 
 
About Red Herring 
 
 
Red Herring (www.redherring.com) is a global media company which unites the 
world's best high technology innovators, venture investors and business decision 
makers in a variety of forums: a leading innovation magazine, an online daily 
technology news service, technology newsletters and major events for technology 
leaders around the globe. Red Herring provides an insider's access to the global 
innovation economy, featuring unparalleled insights on the emerging technologies 
driving the economy. 
 
 
About Cellcast PLC 
 
 
Cellcast plc (AIM: CLTV) provides interactive mobile content for today's dynamic 
multi-platform digital entertainment sector. Cellcast's services enable 
broadcasters, content developers, media ventures, 3G services and mobile 
networks to profit from the convergence of television, IT and 
telecommunications. The company develops, aggregates, and distributes a 
portfolio of mobile and participation TV applications and produces live 
interactive pay-to-play programming matching the needs of broadcasters. The 
company distributes its programmes on various channels and platforms, including 
BSKYB, Freeview and Freesat in the United Kingdom, and across the Middle East 
and India through its associate companies Cellcast ME and Cellcast Asia 
Holdings. 
 
This information is provided by RNS 
            The company news service from the London Stock Exchange 
   END 
 
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