RNS Number:6521U
Cellcast plc
11 April 2007


Press Release                                                      11 April 2007



                                  Cellcast plc

                         ("Cellcast" or "the Company")


                               Operational Update


Cellcast plc (AIM:CLTV), the global interactive digital broadcaster, is pleased
to announce that it has now added two television channels in Brazil to its
rapidly expanding global network of broadcaster relationships.


Rede TV, one of the larger terrestrial broadcasters in Brazil, has contracted
Cellcast to deploy the Company's interstitial applications (i.e. short
interactive segments shown within and between shows), across multiple
programmes, including the top rated "A Tarde E Sua".  On Bandeirantes, the
leading sports-focussed terrestrial broadcaster, Cellcast will provide
interstitial applications integrated into Bandeirantes' highest rated programme,
the bi-weekly broadcast of Premier League Brazilian soccer.


Cellcast believes that, across Latin America, television remains the most
powerful and effective medium for promoting interactive content.  Cellcast's
applications in this region are now generating over 14 million minutes worth of
calls per month, equating to almost #1 million in gross revenue for the Company
per month.  Cellcast believes the Company is the regional leader in
participation-TV across a rapidly expanding market which, according to analysis
by Frost & Sullivan, will grow from US$594.2 million for mobile entertainment
services across Latin America in 2005 to an estimated US$2.61 billion in 2012.


Cellcast now derives over 60 per cent of its revenues from international
markets, with significant growth coming from the success of its innovative,
newly developed interactive formats, specifically those that have been scheduled
in prime time hours by leading terrestrial broadcasters, as well as from the
incremental growth of participation-TV across the world.


Current trading is not affected by recent Ofcom investigations into call TV
services in television programmes in the UK.  The Company has not operated such
quiz formats in the UK market for almost two years.


Andrew Wilson, CEO of Cellcast, said: "We believe that the current review of
participation-TV in the UK is extremely beneficial for the long-term future of
the industry.  It should prove advantageous for Cellcast, since we have
substantial experience of markets in which the regulatory environment is more
stringent and clearly defined.  We already have a proven raft of interactive
formats that are based on skill and extremely transparent to the participant.


"I am delighted with the results that we are seeing from our international
markets, particularly Latin America and India.  That we are now operating in
over fifteen countries demonstrates the effectiveness of our interactive
broadcast model, which is delivering new revenue streams and the active
engagement of television audiences worldwide."



                                    - Ends -



For further information:
Cellcast plc
Andrew Wilson, CEO                                     Tel: +44 (0) 20 7190 0300
andrew@cellcast.tv                                               www.cellcast.tv

HB Corporate
Edward Hutton / Rachel Kane                            Tel: +44 (0) 20 7510 8600
e.hutton@hbcorporate.co.uk                                 www.hbcorporate.co.uk

Media enquiries:
Abchurch
Gareth Mead / Joanne Shears                            Tel: +44 (0) 20 7398 7700
gareth.mead@abchurch-group.com                            www.abchurch-group.com



Notes to Editors:

Cellcast plc

Cellcast plc (AIM:CLTV) is a leading international provider of participation
television applications and interactive mobile content in the fast-growing
multi-platform digital entertainment sector. Headquartered in London, with
associated operations in Paris, Beirut, Mumbai, Miami, Hong Kong and Sao Paolo,
Cellcast's applications and programming are distributed on the Sky Digital and
Freeview platforms in the UK and broadcast partners include Canal+ in France;
Future TV, Dubai Television and Rotana TV in the Middle East; Zee TV, STAR TV
and Sahara TV in India; TVS-3 in China; TV3 in Malaysia; and Rede TV, TV Gazetta
and TV Banderantes in Brazil.


Cellcast plc joined the AIM market of the London Stock Exchange in 2005.




                      This information is provided by RNS
            The company news service from the London Stock Exchange
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