Cellular Goods PLC Advertising and PR agencies appointed (0201S)
November 11 2021 - 2:00AM
UK Regulatory
TIDMCBX
RNS Number : 0201S
Cellular Goods PLC
11 November 2021
Press release
11 November 2021
Cellular Goods PLC
("Cellular Goods" or "the Company")
Advertising and PR agencies appointed
Cellular Goods (LSE: CBX), a UK-based provider of premium
consumer products formulated with lab-made cannabinoids, is pleased
to announce the appointment of a consumer public relations
consultant and a roster of specialist consumer advertising agencies
to support the launch of its inaugural product ranges.
Good Culture has been appointed as the consumer public relations
agency to drive brand and product awareness for the launch of the
Company's skincare and ingestible product range. The agency has a
proven track record of delivering impactful public relations and
communications campaigns to a wide range of stakeholders on behalf
of leading international brands, organisations, founders and
celebrities.
The Company has also mandated a roster of consumer product
agencies for digital advertising, content marketing and sales
promotion including Cream, Rakuten, Climb Online and Numberly.
The appointments were made following a competitive pitch
process, and the hired firms are well-advanced in planning their
campaign strategies. The skincare and ingestible product ranges
will be available to purchase from early December 2021 accompanied
by a comprehensive marketing activation, building to a full
omni-channel launch at the start of February 2022. The timings are
in-line with industry best-practice whereby new beauty and wellness
products typically go on sale early in the year to coincide with
consumers' focus on self-care and forming positive habits, as well
as avoiding the hyper competitive pre-Christmas rush where return
on ad spend is poor for new entrants.
Alexis Abraham, chief executive of Cellular Goods, said: "Final
preparations for the launch of our first range are on track. We
have assembled an impressive line-up of agencies to tell our unique
story and reach new customers with cost-effective and impactful
strategies. It was essential to me in the selection process that
they were able to grasp and communicate Cellular Goods' vision of
becoming the most innovative listed wellness company, one that
distances us from CBD 1.0 and captures the full promise of our
development pipeline. I look forward to unveiling our products as
we race towards the launch."
For further information please contact:
Cellular Goods
Alexis Abraham +44 207 031 6871
Chief Executive
Neil Thapar
Investor Relations +44 787 645 5323
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Tennyson Securities
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Corporate Broker
Peter Krens +44 207 186 9030
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Novum Securities
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Corporate Broker
Colin Rowbury
Jon Belliss +44 207 399 9427
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Tancredi Intelligent Communication
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Media Relations
Helen Humphrey
Edward Daly +44 744 922 6720
Salamander Davoudi +44 786 143 0057
cellulargoods@tancredigroup.com +44 795 754 9906
-------------------
About Cellular Goods PLC
Cellular Goods is a U.K.-based provider of premium consumer
products based on lab-made cannabinoids. It was established in
August 2018 to develop efficacy-led and research-backed cannabinoid
products. The initial focus is on three product verticals: premium
CBG skincare and CBD ingestible and topical athletic recovery
products, with the first products to be launched in December 2021
initially through the Company's website.
www.cellulargoods.co
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