RNS Number:3117E
Capital Radio PLC
21 October 2004
RAJAR Wave 3 2004 21st October 2004
95.8 Capital FM's London lead boosted by growth in 15-34's and female listening
* 95.8 Capital FM - #1 commercial station with 2.2 million listeners and
7.2% share
* 95.8 Capital FM #1 commercial Breakfast Show
* Capital Radio London - #1 with increased reach and share
* Xfm London - consolidates strong performance over past year
* Choice FM - growing listeners, achieving record share
* Capital Radio Group - the UK's most listened to local radio group
Capital Radio continues its strategy to build national brands with some notable
successes across its portfolio of stations. In London, where the Capital Radio
portfolio delivers four strong and distinct offerings aligned to the music
tastes and lifestyles of listeners from 15 to 54 years, the Group has grown its
reach to 3.07 million listeners and increased its market share.
At our flagship station, 95.8 Capital FM, we have seen increases in both reach
and share. Strengthening our brand leadership position in London, Capital FM has
also widened the gap with our nearest commercial competitor in terms of reach.
In its first full set of RAJAR results, the Breakfast show with Johnny Vaughan
remains the number one commercial show in London and is off to a good start
while it continues its bedding-in period with listeners. Our listener feedback
shows that the station's renewed focus on appealing to the entertainment and
lifestyle needs of active Londoners is working, and that Johnny is now the most
highly regarded presenter amongst our target audience. As a result the station's
share of listening amongst target 25-34 females has soared from 9.4% to 24.5%.
Elsewhere in London, Xfm maintained its strong performance over the past twelve
months with 572,000 adult listeners, up 14% year on year. Our most recent
acquisition, Choice FM has recorded its second consecutive increase up to
383,000 listeners and celebrates its highest ever share of 3.2%.
After a year of strong growth, Century FM continues to be the number one
commercial service in the North West and East Midlands, and the network
maintained overall reach of 18%. In the Capital FM Network, BRMB increased share
for the second consecutive quarter whilst Beat 106 lifted its reach by 30,000
listeners and increased share to 6.4%.
David Mansfield, Capital Radio plc Chief Executive commented: "Increased
competition is healthy for listeners, advertisers and the radio business. The
recent changes to the Capital FM line up and the breakfast show in particular,
were designed to attract new listeners and encourage longer listening, which we
have begun to achieve. As anticipated some listeners have tried other stations
at breakfast; however the station as a whole has seen growth across the rest of
the day. Johnny Vaughan is proving to be a significant radio talent and we
confidently predict he will win new listeners and build audiences over the next
two years."
ENDS
Notes:
1. All figures refer to adults 15+.
2. The Capital FM Network comprises of 95.8 Capital FM (London), BRMB
(Birmingham), Red Dragon FM (South East Wales), Southern FM (Sussex),
Power FM (Hampshire), Beat 106 (Central Scotland), FOX FM (Oxford),
Invicta FM (Kent).
3. The Century FM Network comprises 105.4 Century FM (North West England)
106 Century FM (East Midlands), 100-102 Century FM (North East England),
and Ocean FM (Hampshire).
4. Capital Gold Network comprises stations in London, Kent, Manchester,
Sussex, Hampshire, South Wales and Birmingham.
5. RAJAR (Radio Joint Audience Research Ltd) manages the UK's agreed system
of radio audience measurement. It is jointly owned by the CRCA
(Commercial Radio Companies Association) and by the BBC.
6. Reach refers to the total number of listeners in thousands that a
station attracts across an average week during the published survey
period. It can also be expressed as a percentage of the adult population
within the station's transmission area.
7. Share refers to the percentage of total weekly radio listening hours
accounted for by a station within its transmission area and across an
average week during the survey period.
8. Total Capital UK refers to all listening to Capital Radio stations
across the UK (analogue and digital).
Enquiries:
Capital Radio plc
David Mansfield 020 7766 6240
Jane Wilson 020 7766 6863
Finsbury Group
Julius Duncan 020 7251 3801
RAJAR Wave 3 2004
SUMMARY OF CAPITAL STATIONS/BRANDS
Total Capital Radio RAJAR RAJAR RAJAR RAJAR RAJAR
Group UK* Wave 3 Wave 4 Wave 1 Wave 2 Wave 3
2003 2003 2004 2004 2004
Reach 7,741 7,902 8,124 8,043 7,795
Total Hours 71,741 73,419 75,348 73,782 71,602
* Data includes all national figures
Total Capital Radio RAJAR RAJAR RAJAR RAJAR RAJAR
Group (analogue) Wave 3 Wave 4 Wave 1 Wave 2 Wave 3
2003 2003 2004 2004 2004
Weekly Reach 7,610 7,507 7,719 7,636 7,409
% Reach 27 27 27 27 26
Total Hours 71,097 70,918 72,920 71,051 69,063
Market Share 11.8 11.5 11.8 11.5 11.3
Commercial Share 23.4 22.8 23.5 22.8 22.9
Capital FM Network RAJAR RAJAR RAJAR RAJAR RAJAR
Wave 3 Wave 4 Wave 1 Wave 2 Wave 3
2003 2003 2004 2004 2004
Weekly Reach 5,002 4,792 4,845 4,784 4,587
% Reach 26 25 26 25 24
Total Hours 41,485 40,973 41,939 39,369 37,677
Market Share 10.2 9.8 9.9 9.4 9.1
Commercial share 19.6 19.1 19.4 18.0 17.9
Capital Gold Network RAJAR RAJAR RAJAR RAJAR RAJAR
Wave 3 Wave 4 Wave 1 Wave 2 Wave 3
2003 2003 2004 2004 2004
Weekly Reach 1,454 1,414 1,322 1,205 1,134
% Reach 8 8 7 7 6
Total Hours 9,925 9,604 8,188 8,225 8,868
Market Share 2.5 2.4 2.0 2.0 2.2
Commercial share 5.0 4.8 4.0 4.0 4.5
Century FM Network RAJAR RAJAR RAJAR RAJAR RAJAR
Wave 3 Wave 4 Wave 1 Wave 2 Wave 3
2003 2003 2004 2004 2004
Weekly Reach 1,843 1,850 1,894 1,859 1,772
% Reach 18 18 19 18 18
Total Hours 16,123 16,371 16,615 16,721 15,306
Market Share 7.4 7.4 7.6 7.7 7.0
Commercial share 15.8 15.6 16.2 16.6 15.4
Capital Radio London* RAJAR RAJAR RAJAR RAJAR RAJAR
Wave 3 Wave 4 Wave 1 Wave 2 Wave 3
2003 2003 2004 2004 2004
Weekly Reach 3,013 2,999 3,225 3,048 3,070
% Reach 29 29 31 29 29
Total Hours 25,380 25,405 29,265 26,749 26,292
Market Share 11.4 11.4 13.0 12.0 12.1
Commercial share 20.8 21.5 23.3 22.0 23.4
* Choice FM included in Wave 1, 2004 figures
95.8 Capital FM RAJAR RAJAR RAJAR RAJAR RAJAR
Wave 3 Wave 4 Wave 1 Wave 2 Wave 3
2003 2003 2004 2004 2004
Weekly Reach 2,269 2,304 2,341 2,107 2,172
% Reach 22 22 23 20 21
Total Hours 15,613 17,352 17,827 14,581 15,542
Market Share 7.0 7.8 7.9 6.6 7.2
Commercial share 12.8 14.7 14.2 12.0 13.8
Capital Gold London RAJAR RAJAR RAJAR RAJAR RAJAR
Wave 3 Wave 4 Wave 1 Wave 2 Wave 3
2003 2003 2004 2004 2004
Weekly Reach 1,017 1,016 893 778 745
% Reach 10 10 9 7 7
Total Hours 5,084 4,733 4,928 5,521 3,630
Market Share 2.3 2.1 2.2 2.5 1.7
Commercial share 4.2 4.0 3.9 4.5 3.2
104.9 Xfm London RAJAR RAJAR RAJAR RAJAR RAJAR
Wave 3 Wave 4 Wave 1 Wave 2 Wave 3
2003 2003 2004 2004 2004
Weekly Reach 502 514 559 577 572
% Reach 5 5 5 6 5
Total Hours 4,684 3,320 4,133 3,823 3,370
Market Share 2.1 1.5 1.8 1.7 1.6
Commercial share 3.8 2.8 3.3 3.1 3.0
Choice FM RAJAR RAJAR RAJAR RAJAR RAJAR
Wave 3 Wave 4 Wave 1 Wave 2 Wave 3
2003 2003 2004 2004 2004
Weekly Reach 415 306 254 376 383
% Reach 7 5 4 6 6
Total Hours 3,142 2,830 2,376 2,824 3,749
Market Share 2.5 2.3 2.0 2.3 3.2
Commercial share 4.2 3.9 3.2 3.9 5.9
This information is provided by RNS
The company news service from the London Stock Exchange
END
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