RNS Number:8604H
Capital Radio PLC
27 January 2005
Capital's Got London Covered
* Capital Radio - London's leading commercial radio group
* 95.8 Capital FM remains London's leading commercial station
* All Capital London breakfast shows gain listeners - 95.8 Capital FM,
Xfm, Capital Gold, Choice FM all increase reach
* Johnny Vaughan number one, adding 83,000 more listeners
* Group UK commercial share maintained at 15.1%
* UK wide reach stable at 7.7 million
* Digital listening increases across the Group
Capital Radio showed that it has got London covered, with particular success at
breakfast across all of our London stations. At 95.8 Capital FM, Johnny Vaughan
continued to hold the coveted number one commercial breakfast show position for
the third consecutive survey and increased the lead on the show's nearest
competitors.
Halfway through the 18 month launch plan for Johnny's show, his audience is
growing, reaching 1.13 million listeners and increasing share from 7.1% to 7.7%.
Group Performance
Capital Radio maintained its share of commercial listening with some notable
successes across the Group. The Capital FM Network leads the UK commercial radio
marketplace with 4.5 million adult listeners, while the Century FM Network has
topped the 2 million mark with a record 2,052,000 adult listeners throughout the
UK. Xfm has once again proven that the appetite for the best in new music is
growing and the station now reaches 693,000 listeners. Our latest addition,
Choice FM also grew its reach with 92,000 more listeners and a total reach of
475,000. With 1.4 million adult listeners, the Capital Gold network maintained
over 300,000 digital listeners and our digital only stations, Capital Disney and
Life continued to perform well.
David Mansfield, Capital Radio plc Chief Executive commented:
"These results show that our portfolio strategy is working well, particularly in
London. At breakfast, we have cemented our clear commercial leadership position
and as we previously said, Johnny Vaughan is proving to be a considerable radio
talent with 55% of 95.8 Capital FM's listeners now tuning into his show. They've
tried it, they like it and we're confident that we will be able to build on this
growth throughout the day."
"With over a million digital radio sets now sold in the UK, digital radio offers
a huge potential for audience growth and we are already seeing the benefits of
digital uptake across our brands."
Enquiries:
Capital Radio plc
David Mansfield 020 7766 6240
Jane Wilson 020 7766 6863
Finsbury Group
Julius Duncan 020 7251 3801
Notes:
1.All figures refer to adults 15+.
2.The Capital FM Network comprises of 95.8 Capital FM (London), BRMB
(Birmingham), Red Dragon FM (South East Wales), Southern FM (Sussex), Power FM
(Hampshire), Beat 106 (Central Scotland), FOX FM (Oxford), Invicta FM (Kent).
3.The Century FM Network comprises 105.4 Century FM (North West England)
106 Century FM (East Midlands), 100-102 Century FM (North East England), and
Ocean FM (Hampshire).
4.Capital Gold Network comprises stations in London, Kent, Manchester,
Sussex, Hampshire, South Wales and Birmingham.
5.RAJAR (Radio Joint Audience Research Ltd) manages the UK's agreed system
of radio audience measurement. It is jointly owned by the CRCA (Commercial Radio
Companies Association) and by the BBC.
6.Reach refers to the total number of listeners in thousands that a
station attracts across an average week during the published survey period. It
can also be expressed as a percentage of the adult population within the
station's transmission area.
7.Share refers to the percentage of total weekly radio listening hours
accounted for by a station within its transmission area and across an average
week during the survey period.
8.Total Capital UK refers to all listening to Capital Radio stations
across the UK (analogue and digital).
RAJAR Wave 4 2004
SUMMARY OF CAPITAL STATIONS/BRANDS
Total Capital Radio Group UK* RAJAR RAJAR RAJAR RAJAR RAJAR
Wave 4 Wave 1 Wave 2 Wave 3 Wave 4
2003 2004 2004 2004 2004
Reach 7,902 8,124 8,043 7,795 7,711
Total Hours 73,419 75,348 73,782 71,602 69,975
* Data includes all national figures
Total Capital Radio Group RAJAR RAJAR RAJAR RAJAR RAJAR
(analogue) Wave 4 Wave 1 Wave 2 Wave 3 Wave 4
2003 2004 2004 2004 2004
Weekly Reach 7,507 7,719 7,636 7,409 7,297
% Reach 27 27 27 26 26
Total Hours 70,918 72,920 71,051 69,063 67,655
Market Share 11.5 11.8 11.5 11.3 11.2
Commercial Share 22.8 23.5 22.8 22.9 22.9
Capital FM Network RAJAR RAJAR RAJAR RAJAR RAJAR
Wave 4 Wave 1 Wave 2 Wave 3 Wave 4
2003 2004 2004 2004 2004
Weekly Reach 4,792 4,845 4,784 4,587 4,464
% Reach 25 26 25 24 23
Total Hours 40,973 41,939 39,369 37,677 37,086
Market Share 9.8 9.9 9.4 9.1 9.0
Commercial share 19.1 19.4 18.0 17.9 18.1
Total Capital Gold UK RAJAR RAJAR RAJAR RAJAR RAJAR
Wave 4 Wave 1 Wave 2 Wave 3 Wave 4
2003 2004 2004 2004 2004
Weekly Reach 1,745 1,648 1,532 1,437 1,380
% Reach 4 3 3 3 3
Total Hours 11,455 9,923 10,292 10,777 9,883
Market Share 1.1 0.9 0.9 1.0 0.9
Commercial share 2.3 2.0 2.1 2.3 2.1
Figures include all analogue and non analogue out of TSA listening across the UK
Century FM Network RAJAR RAJAR RAJAR RAJAR RAJAR
Wave 4 Wave 1 Wave 2 Wave 3 Wave 4
2003 2004 2004 2004 2004
Weekly Reach 1,850 1,894 1,859 1,772 1,811
% Reach 18 19 18 18 18
Total Hours 16,371 16,615 16,721 15,306 14,966
Market Share 7.4 7.6 7.7 7.0 6.9
Commercial share 15.6 16.2 16.6 15.4 15.2
Capital Radio London* RAJAR RAJAR RAJAR RAJAR RAJAR
Wave 4 Wave 1 Wave 2 Wave 3 Wave 4
2003 2004 2004 2004 2004
Weekly Reach 2,999 3,225 3,048 3,070 2,934
% Reach 29 31 29 29 28
Total Hours 25,405 29,265 26,749 26,292 24,923
Market Share 11.4 13.0 12.0 12.1 11.7
Commercial share 21.5 23.3 22.0 23.4 22.5
* Choice FM included from Wave 1, 2004
95.8 Capital FM RAJAR RAJAR RAJAR RAJAR RAJAR
Wave 4 Wave 1 Wave 2 Wave 3 Wave 4
2003 2004 2004 2004 2004
Weekly Reach 2,304 2,341 2,107 2,172 2,043
% Reach 22 23 20 21 20
Total Hours 17,352 17,827 14,581 15,542 13,144
Market Share 7.8 7.9 6.6 7.2 6.2
Commercial share 14.7 14.2 12.0 13.8 11.9
Capital Gold London RAJAR RAJAR RAJAR RAJAR RAJAR
Wave 4 Wave 1 Wave 2 Wave 3 Wave 4
2003 2004 2004 2004 2004
Weekly Reach 1,016 893 778 745 731
% Reach 10 9 7 7 7
Total Hours 4,733 4,928 5,521 3,630 4,833
Market Share 2.1 2.2 2.5 1.7 2.3
Commercial share 4.0 3.9 4.5 3.2 4.4
104.9 Xfm London RAJAR RAJAR RAJAR RAJAR RAJAR
Wave 4 Wave 1 Wave 2 Wave 3 Wave 4
2003 2004 2004 2004 2004
Weekly Reach 514 559 577 572 535
% Reach 5 5 6 5 5
Total Hours 3,320 4,133 3,823 3,370 3,832
Market Share 1.5 1.8 1.7 1.6 1.8
Commercial share 2.8 3.3 3.1 3.0 3.5
Choice FM RAJAR RAJAR RAJAR RAJAR RAJAR
Wave 4 Wave 1 Wave 2 Wave 3 Wave 4
2003 2004 2004 2004 2004
Weekly Reach 306 254 376 383 475
% Reach 5 4 6 6 5
Total Hours 2,830 2,376 2,824 3,749 3,114
Market Share 2.3 2.0 2.3 3.2 1.5
Commercial share 3.9 3.2 3.9 5.9 2.8
Share and market share figures reflect change of TSA in W4:04 to encompass
greater London area.
This information is provided by RNS
The company news service from the London Stock Exchange
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