AirTran Airways Boards Beck's Pilsner
January 07 2010 - 9:00AM
PR Newswire (US)
ORLANDO, Fla., Jan. 7 /PRNewswire-FirstCall/ -- AirTran Airways, a
subsidiary of AirTran Holdings, Inc. (NYSE:AAI), today announced
that it will offer Beck's Pilsner beer for sale onboard effective
immediately. Beck's Pilsner is a classic German Pilsner beer made
from the original 1873 recipe with a full-bodied taste, a hoppy
bouquet, golden color and a rich, full head. Beck's Pilsner is
owned by Anheuser-Busch InBev (NYSE:BUD) of Leuven, Belgium, is
distributed by Anheuser-Busch of St. Louis, Mo., and is brewed in
the city of Bremen, Germany. AirTran Airways now boards five brands
of Anheuser-Busch beers - Budweiser®, Bud Light®, Bud Light Lime®,
Michelob Ultra® and Beck's® - more than any airline. "AirTran
Airways is an innovative airline, and we are pleased to offer our
customers Beck's Pilsner," said Tad Hutcheson, vice president of
marketing and sales for AirTran Airways. "Our customers have asked
us for beer options, and AirTran Airways has delivered." "Since our
relationship with AirTran Airways began in 1993, Anheuser-Busch has
offered passengers a selection of some of our most popular beers,"
said Greg Fleischut , vice president, national retail sales
on-premise. "By adding Beck's Pilsner to the menu of Anheuser-Busch
products served on flights, it allows adult beer drinkers an
opportunity to sample a wider selection of our beers while enjoying
their AirTran Airways flight." AirTran Airways, a subsidiary of
AirTran Holdings, Inc. (NYSE:AAI) and a Fortune 1000 company, has
been ranked the number one low cost carrier in the Airline Quality
Rating study for the past two years. AirTran is the only major
airline with Wi-Fi on every flight and offers coast-to-coast
service on North America's newest all-Boeing fleet. Its low-cost,
high-quality product also includes assigned seating, Business Class
and complimentary XM Satellite Radio on every flight. To book a
flight, visit http://www.airtran.com/. Golden in color, Beck's is a
classic German pilsner with a robust, distinctive full-bodied
taste, a fresh "hoppy" bouquet and a rich, full head. Brewed in
Bremen, Germany, Beck's is made in accordance with
"Reinheitsgebot," the German Purity Law of 1516. It is brewed using
only top grade barley, hand-selected hops, fresh glacier water and
Beck's exclusive strain of yeast that's been cultured and
cultivated for generations. Beck's is imported and distributed in
the United States by Anheuser-Busch, Inc. The Web site can be found
at http://www.becksbeer.com/. Media: AirTran Airways Christopher
White Cynthia Tinsley-Douglas 678.254.7442 Anheuser-Busch Phillip
Cleveland 314.577.9637 DATASOURCE: AirTran Airways CONTACT:
Christopher White or Cynthia Tinsley-Douglas, both of AirTran
Airways, +1-678-254-7442; or Phillip Cleveland of Anheuser-Busch,
+1-314-577-9637 Web Site: http://www.airtran.com/
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