Audioboom Group PLC Partnership agreement with Nobex Radio (7194B)
January 09 2015 - 2:00AM
UK Regulatory
TIDMBOOM
RNS Number : 7194B
Audioboom Group PLC
09 January 2015
9 January 2015
Audioboom Group plc
("Audioboom")
Partnership agreement with Nobex Radio
AudioBoom (AIM: BOOM), the digital social media platform,
announces a partnership with Nobex Technologies Inc. ("Nobex") in
the United States. Nobex has an award winning app for streaming
live radio content. It has over 20,000 worldwide radio stations on
its platform, with over 500 million users.
The partnership between AudioBoom and Nobex will allow 20,000
radio stations in the United States, and 75 other countries around
the world, to make on-demand and listen-again audio content
available to Nobex mobile app users. The integration of AudioBoom
will provide radio stations utilising the Nobex app the opportunity
to make use of AudioBoom's full content and technical
functionality; stations will be able to get their show highlights,
guest interviews, catch-up service and podcasts to their audience
via phones and tablets via AudioBoom's on-demand functionality.
Under the terms of the partnership, AudioBoom will pay Nobex a
referral fee for every radio station that opens an AudioBoom
account to create on-demand functionality and will receive all of
the revenue, net of ad sale costs and partner payments, until the
referral fee has been recouped. Revenues are likely to be generated
through display and audio ads inserted around on-demand plays. Once
the referral fee has been recouped, Nobex will pay AudioBoom a
fixed percentage of revenues generated through the on-demand audio
usage via the Nobex app.
Rob Proctor, CEO of AudioBoom, said:
"We are delighted with this new partnership with Nobex and look
forward to working with the company closely to ensure that we are
able to provide thousands of radio stations with our functionality
and content. We hope this is the first of many partnerships in the
US and globally that will not only strengthen the AudioBoom brand
and proposition, but also that of our partners and their digital
and advertising solutions."
Gadi Mazor, CEO of Nobex, said:
"The partnership between AudioBoom and Nobex will allow us to
provide our thousands of radio station partners a complete solution
available only to large radio networks until now: an online
solution that provides both live and on demand content for their
listeners. We are very excited to work with AudioBoom, and provide
together the most comprehensive solution to our customers. We
believe stations own more than just their content. They own the
relationship with their listeners. Nobex Partners provides a mobile
app that strengthens that relationship. We want the listener to
engage with a station in the station's own app - with the brand the
station has built and the listener trusts."
Enquiries:
Audioboom Group plc www.audioboomplc.com
Rob Proctor, CEO Tel: 020 7403 6688
Arden Partners plc Tel: 020 7614 5929
Chris Hardie/Ciaran Walsh, Corporate
Finance
Walbrook PR Tel: 020 7933 8780 or audioboom@walbrookpr.com
Sam Allen Mob: 07884 664 686
Paul McManus Mob: 07980 541 893
About Audioboom (www.audioboom.com)
Audioboom Group plc is a SaaS based digital social media audio
platform enabling the creation, broadcast and consumption of audio
across multiple global media outlets. Audioboom works with some of
the biggest names in broadcasting across sport, entertainment and
current affairs to bring their content to millions of listeners
worldwide via Facebook, Twitter and other media platforms.
The technology allows partners to embed playlists onto their
sites and apps, use our mobile apps and functionality as listen
again players and re-syndicate their content around the web.
Audioboom also allows the monetisation of audio via the dynamic
insertion of pre and post roll advertising into content as a user
is listening, allowing contemporary advertising selection,
depending on content genre and geographic location of the user.
Audioboom has over 2,000 content partners, including the BBC,
Telegraph, Guardian, CBS, Sky Sports, Premier League, Southern
Cross Austereo, Reuters, CNBC, Universal andFox.
This information is provided by RNS
The company news service from the London Stock Exchange
END
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