Audioboom Group PLC Major media sales partnerships in UK and US (6640Z)
December 12 2014 - 9:02AM
UK Regulatory
TIDMBOOM
RNS Number : 6640Z
Audioboom Group PLC
12 December 2014
12 December 2014
Audioboom Group plc
("Audioboom")
Major media sales partnerships in UK and US
Audioboom (AIM: BOOM), the digital social media platform,
announces that it has signed two major media sales partnerships
with Global Radio (UK) and AdLarge Media (US), a major step towards
the Company's goal of developing significant advertising
revenues.
In the UK, Audioboom has entered into an exclusive media sales
partnership with Global Radio, with its inventory being featured on
the new DAX (Digital Advertising Exchange) platform, which allows
media buyers a single purchasing point for Audio on Demand
advertising. Global Radio will be directly representing Audioboom
inventory across news, current affairs, politics and business, to
all of the major media planning and buying agencies in the UK.
In the USA, Audioboom has signed a non-exclusive partner
agreement with AdLarge Media, the fastest growing independent audio
advertising sales company in America. AdLarge Media aims to connect
national advertisers with consumers on nationally distributed Audio
on Demand inventory via digital and mobile platforms.
The agreement with AdLarge Media will see them directly
representing all of Audioboom's inventory across all content
genres. Indeed the first campaign has already been booked for US
auto insurance company Geico at $36,000, after only one day of the
companies working together.
Rob Proctor, CEO of Audioboom, commented, "I am really excited
by our latest media sales partnerships. To be working with two of
the highest profile and most prolific media sales companies in the
world, really demonstrates that Audioboom is on the way to
achieving its goals of becoming a major global media company and
delivering significant revenues."
Cathy Csukas, Co-Founder & President of AdLarge Media,
commented, "With the immense growth of on-demand spoken word
content, we are thrilled to announce our new partnership with
Audioboom. The targeting capabilities and reach that Audioboom
offers gives our brand investors a unique opportunity to connect
branded messaging with their core demographics."
Stuart Mays, Director of Commercial Strategy, DAX & Global
Radio, commented, "I'm very pleased to count Audioboom as one of
the earlier partners into DAX, the UK's biggest Digital Audio
Exchange. DAX aims to bring together remarkable products and
services in the digital audio space and provide advertisers and
media agencies a simple access point to this burgeoning sector. The
equivalent US market generates revenues of approximately $1.5bn and
significant growth is predicted. The UK market is starting to grow
rapidly with interest across most advertising categories and strong
brands like Audioboom, with great content and growing audience
numbers, will lead this sectors' growth."
Audioboom Group plc www.audioboomplc.com
Rob Proctor, CEO Tel: 020 7403 6688
Arden Partners plc Tel: 020 7614 5929
Chris Hardie / Ciaran Walsh,
Corporate Finance
Walbrook PR Tel: 020 7933 8780 or audioboom@walbrookpr.com
Sam Allen Mob: 07884 664 686
Paul McManus Mob: 07980 541 893
About Audioboom (www.audioboo.com)
Audioboom Group plc is a SaaS based digital social media audio
platform enabling the creation, broadcast and consumption of audio
across multiple global media outlets. Audioboom works with some of
the biggest names in broadcasting across sport, entertainment and
current affairs to bring their content to millions of listeners
worldwide via Facebook, Twitter and other media platforms.
The technology allows partners to embed playlists onto their
sites and apps, use our mobile apps and functionality as listen
again players and re-syndicate their content around the web.
Audioboom also allows the monetisation of audio via the dynamic
insertion of pre and post roll advertising into content as a user
is listening, allowing contemporary advertising selection,
depending on content genre and geographic location of the user.
Audioboom has over 2,000 content partners, including the BBC,
Telegraph, Guardian, CBS, Sky Sports, Premier League, Southern
Cross Austereo, Reuters, CNBC, Universal and Fox.
This information is provided by RNS
The company news service from the London Stock Exchange
END
MSCQKBDKQBDDDBD
Audioboom (LSE:BOOM)
Historical Stock Chart
From Sep 2024 to Oct 2024
Audioboom (LSE:BOOM)
Historical Stock Chart
From Oct 2023 to Oct 2024