Bidstack Group PLC Advisory Board Appointment (1881W)
April 15 2019 - 4:20AM
UK Regulatory
TIDMBIDS
RNS Number : 1881W
Bidstack Group PLC
15 April 2019
Certain information contained within this Announcement is deemed
by the Company to constitute inside information as stipulated under
the Market Abuse Regulation (EU) No. 596/2014 ("MAR"). Upon
publication of this Announcement, this information is now
considered to be in the public domain.
15 April 2019
Bidstack Group PLC ("Bidstack or "the Company")
Appointment of Will Kassoy to Advisory Board
Over 23 years of success with Disney, Activision Blizzard and
AdColony
Bidstack Group plc (AIM: BIDS.L), the native in-game advertising
group, is pleased to announce the appointment of Will Kassoy to its
newly formed Advisory Board, following the recent appointments of
Pete Beeney (Spotify) and Joel Livesey (The Trade Desk).
Will has extensive knowledge of both sides of Bidstack's
business model, having launched and grown some of Activision
Blizzard's best known computer games into billion dollar
franchises, before leading AdColony, a pre-revenue game-focused
adtech company, to a US$350 million exit.
Will was CEO of AdColony, a video advertising platform reaching
over one billion consumers globally. He led AdColony from
pre-revenue through to its 2014 US$350 million sale to then
Norwegian, and now NASDAQ, listed Opera Limited in just three and a
half years. AdColony was recognised on Inc 500's list of Fastest
Growing Private Companies in America in two consecutive years (2013
and 2014). Following the sale of AdColony, Will was promoted to CEO
of Opera's Mobile Advertising Division (a group that included nine
other acquisitions), and led a global organisation with over 700
employees in more than 20 offices worldwide.
Prior to AdColony, Will enjoyed 13 years with Activision
Blizzard in Global Brand Management, as Senior Vice President. In
his time there he worked on many games including building and
growing three separate billion dollar video game franchises - Tony
Hawk's Pro Skater, Guitar Hero and Call of Duty. Earlier in his
career, he spent five years at The Walt Disney Company where he
contributed to the early foundation of Disney Interactive and
helped launch some of its successful games including Aladdin, Lion
King and Toy Story.
Will is currently President of Los Angeles-based Omaze, a growth
stage, for profit platform, that offers once-in-a-lifetime
experiences to raise funds and awareness for critical causes.
James Draper, CEO of Bidstack, commented, "We have been keen for
Will to join us for quite some time.
"He's the only person we've come across who has C suite
experience in both a AAA game publisher and in the adtech space.
His experience of leading a company from startup to exit, and his
public company experience following the integration of AdColony
into Opera, also perfectly fits our journey.
"Adcolony created in-app reward video, a completely new market
which has exploded and defined the way casual games can promote
their offering.
"At Activision Blizzard Will led the pitch to Tony Hawk, which
created one of the most recognised video game sporting franchises
ever created. He then grew Guitar Hero into a global phenomenon. In
addition, under Will's guidance, Call of Duty was grown into one of
the world's most revered video games.
"He's a great guy and superb mentor for us all.
"Following the recent appointments of Mike Hayes to our Board
and Pete Beeney and Joel Livesey to our Advisory Board, we are
continuing to build a pool of available talent with unrivalled
experience and relationships in both the video game and adtech
communities."
ENDS
Contacts
Bidstack Group PLC
James Draper, CEO +44 (0) 7850 341 885
SPARK Advisory Partners Limited (Nomad)
Mark Brady/Neil Baldwin/James Keeshan +44 (0) 203 368 3550
Peterhouse Capital Limited (Broker)
Eran Zucker/Lucy Williams/Duncan Vasey +44 (0) 20 7409 0930
Alma PR
Josh Royston/Sam Modlin +44 (0) 203 405 0205
Notes to editors
Bidstack is an advertising technology company which provides
dynamic, targeted and automated native in-game advertising for the
global video games industry across multiple platforms. Its
proprietary API technology is capable of inserting adverts into
natural advertising space within video games across multiple video
games platforms (mobile, PC and console).
Bidstack's customers are games publishers and developers and
advertising agencies, brands and programmatic advertising
platforms. Bidstack contracts exclusive access to the native
in-game advertising space within video games from their developers
or publishers and sells that advertising space either direct to
specific brands and their agencies or through programmatic
advertising platforms.
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END
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