TIDMADM 
 
Admiral Group plc Results for the Year Ended 31 December 2011 
7 March 2012 
 
Admiral Group plc ("Admiral" or "the Group") today announces a strong annual 
result with a profit before tax of  GBP299 million for the year to December 2011, 
an increase of 13% over the previous year.  Turnover, comprising total premiums 
and other revenue, rose 38% to  GBP2.19 billion.  The Board is proposing a final 
dividend for 2011 of 36.5 pence per share, to be paid on 1 June 2012. 
 
2011 Preliminary Results Highlights 
 
  * Group profit before tax up 13% at  GBP299 million (2010:  GBP266 million) 
  * Record total dividend of 75.6p (2010: 68.1p) 
  * Return on capital of 59% (2010: 59%) 
  * Group turnover* up 38% at  GBP2.19 billion (2010:  GBP1.58 billion) 
  * Number of customers up 22% to 3.36 million (2010: 2.75 million) 
  * International car insurance turnover* up 57% to  GBP122 million with customers 
    up 57% to 306,000 
  * Group full year reserve release  GBP10.3 million 
  * Nearly 5,500 staff will receive free shares worth  GBP3,000 in the Employee 
    Share Scheme based on the 2011 result 
 
 * Turnover is defined as total premiums written (including co-insurers' share) 
and other revenue 
 
Comment from Alastair Lyons, Group Chairman 
 
"We are very pleased once again to be able to report a profit before tax up 13% 
at  GBP299 million and to propose an increase in total dividends for the year of 
11% to 75.6 pence per ordinary share.  This represents 92% of after-tax 
earnings, testament to the strength of, and our confidence in, Admiral's 
capital-efficient and cash generative business model." 
 
Comment from Henry Engelhardt, Group Chief Executive Officer 
 
"For the eighth consecutive year Admiral Group has reported record profits and 
record turnover.  We have now exceeded  GBP2.1 billion turnover, within 19 years of 
a standing start, which is a fantastic achievement.  Profits are up 13%. 
 
"We enter 2012 with confidence.  We can continue to grow profitably and have a 
business full of committed and motivated people who work hard every day to 
ensure Admiral's continued success well into the future." 
 
Dividend 
 
The Directors have proposed a final dividend of 36.5 pence (17.4 pence normal 
and 19.1 pence special) per share, to be paid on 1 June 2012.  The ex-dividend 
date is 2 May 2012 and the record date 4 May 2012. 
 
Management presentation 
 
Analysts and investors will be able to access the Admiral Group management 
presentation which commences at 09:00 GMT on Wednesday 7 March 2012 by dialling 
+ 44 (0)20 3059 8125.  A copy of the presentation slides will be available at 
www.admiralgroup.co.uk. 
 
Chairman's statement 
 
Each year since we floated in 2004 Admiral has increased its turnover, its 
profitability, and its dividends to shareholders. 2011 was no exception, with 
our turnover growing by 38%, our pre-tax profits by 13%, and our dividends by 
11%. Admiral now insures 3.36 million vehicles across all its operations and has 
an estimated 11% share of the UK private motor market. 
 
A lot has been written about Admiral over the past six months, not all of which 
I recognise as accurately reflecting the business I have chaired for the past 
eleven years. I think it is, therefore, appropriate to restate the clear and 
straightforward strategy that determines our direction and our priorities and 
remains, we believe, as relevant now as when we first listed:- 
 
  * Grow profitably our share of the UK private motor insurance market 
  * Exploit the knowledge, skills and resources attaching to our established UK 
    businesses to promote our expansion overseas in both private motor and price 
    comparison 
  * Learn by taking relatively small and inexpensive steps to test different 
    approaches and identify the best way forward 
  * Operate a "capital-light" business model transferring a significant 
    proportion of our underwriting risk to reinsurance partners, which in turn 
    allows Admiral to distribute the majority of our earnings as dividends 
  * Give all our staff a stake in what they create by making them shareholders 
  * Recognise the responsibility we have to the communities of which we are a 
    part 
 
With our staff, management and directors as shareholders we have all shared 
directly the disappointment of our broader shareholder base at the need in 
November to caution that our result for 2011 was likely to be somewhat lower 
than the prevailing analyst consensus. This mainly arose from the UK insurance 
business earned during 2011 which, whilst remaining very satisfactory at a 91% 
combined ratio, was not as profitable as we had previously expected. 
 
It is important to underline that this did not result from inadequate booked 
reserves on prior years but from a higher than anticipated projected cost of 
bodily injury claims on a part of the business written during our recent rapid 
growth. The effect of our reinsurance agreements is that we receive a 
substantial share of emerging profit on all the business we write, while only 
bearing the risk of loss arising on a portion of that business. Changes to co- 
and reinsurance arrangements over the past few years give Admiral an even 
greater share of profits, meaning relatively small changes in the loss ratio 
have a material impact on our results. 
 
The energies of our UK team have been focussed on taking the appropriate action 
as regards pricing and risk selection to put this issue behind us, re-establish 
the same broad confidence in the future potential of our business that we 
ourselves have, and restore lost shareholder value. Knowing as well as I do the 
quality of our management and our staff I am very confident that 2012 will 
demonstrate their capability and commitment to achieve this. 
 
When all is said and done, Admiral's group pre-tax profits for 2011 at  GBP299m 
represent a 13% growth on the previous year and deliver a 59% return on capital 
employed. They support total dividends for the year of 75.6 pence per share 
which represents a distribution of 92% of our earnings.  Our normal dividend, 
growing in line with our growth in profits based on a 45% pay-out ratio, 
amounted to 36.8 pence per share, whilst our available surplus, after taking 
into account our required solvency, provision for our overseas expansion plans, 
and a margin for contingencies, made possible a further special dividend of 
38.8 pence per share. In addition to this margin, we retain a significant buffer 
within our booked loss reserves against any future development, such as periodic 
payment orders, that might increase the cost of claims beyond what we currently 
project to be their ultimate cost. 
 
This level of distribution, which sets Admiral apart from its peers, is made 
possible by our sharing the underwriting of our business with our reinsurance 
partners, and we have already announced the further extension of our current 
rolling quota share reinsurance contracts to cover the 2014 underwriting year. 
 
We are very conscious of the impact on our customers of the significant 
increases in motor insurance premiums that the market has had to impose over the 
last two years to reflect the increasing cost of claims, in particular those 
relating to bodily injury. As the second largest player in the UK private motor 
market with 2.9 million customers we, therefore, fully support any action that 
will drive down the cost of claims. We also believe in open fair competition as 
we gain market share by pricing competitively and offering covers that meet the 
needs of our customers, such as Admiral MultiCar, which is now in its 7th year. 
 
Our international expansion continues to make good progress across both car 
insurance and price comparison notwithstanding the impact on our customers of 
the challenging economic environment, particularly in southern Europe. In line 
with our strategy, we have advanced over the last five years in relatively small 
steps supported by a cautious level of investment.  We now have over 300,000 
customers outside the UK and last year we provided close to 4 million quotes 
across our non-UK price comparison sites.  Nowhere demonstrates better our test 
and learn approach than the US where we are now writing business in 4 states as 
we build our understanding of market dynamics and consumer buying behaviour. 
 With this growth, Kevin Chidwick has moved his commercial focus, alongside his 
CFO responsibilities, from oversight of Confused.com to that of our US insurance 
operations. 
 
Let me finish by thanking all our people for the contribution they have 
individually made to a year where we have extended our business still further 
whether measured by revenue, profit, market share, or geography. It is their 
ownership of their objectives, their commitment to their delivery, and the 
creativity of their thinking, that underpin the delivery of our strategy and the 
sustained profitable growth that I am confident we shall continue to be able to 
report. 
 
Alastair Lyons CBE 
Chairman 
 
Chief Executive's Statement 
 
"It was the best of times, it was the worst of times, it was the age of wisdom, 
it was the age of foolishness, it was the epoch of belief, it was the epoch of 
incredulity, it was the season of Light, it was the season of Darkness, it was 
the spring of hope, it was the winter of despair, we had everything before us, 
we had nothing before us, we were all going direct to heaven, we were all going 
direct the other way." 
 
How did Mr. Dickens know, nearly 200 years ago, that his words could be used to 
describe Admiral's 2011 year?  (Or at least the way some pundits would see the 
year.) 
 
Based on some of the hyperbole you might have heard during the year, what, you 
may be wondering, happened to Admiral in 2011?  When last we left this narrative 
the company was flying along at great pace; able to leap tall buildings in a 
single bound.  The market was raising rates and Admiral, lagging neatly just a 
tad behind those rate hikes, was winning loads of new customers.  Admiral was 
starting from a combined ratio of 84% and so 2011 was looking like it would be a 
giant winner. 
 
Fast forward a year.  Profits are up 13%, and in most situations you'd call this 
a giant winner.  But this is less than most people thought they would be.  Far 
less than I thought they would be, that's for sure.  It has been a disappointing 
year.  Not because it was a bad year, but because so much more was expected. 
 
Is Admiral broken?  Not at all.  Our ratios in the UK are still first rate. 
 Simply put, the problem is that we've increased our volatility by increasing 
our profit commissions.  So if our combined ratio moves up or down just a couple 
of points it adds or subtracts tens of millions from our bottom line.  This was 
not the case in years past because we didn't get as much of the profits.  So 
there's a penalty to pay for greater profits: greater volatility. 
 
Meanwhile, we continue to grow our businesses outside the UK to ensure continued 
prosperity for Admiral Group well into the future.  It was a good year for these 
operations, although all of the markets we're in present their own individual 
challenges. 
 
In short, 2011 was the year of the chameleon: quite useful (they eat insects!) 
but changeable and a bit fickle.  As we enter 2012 I feel confident.  If there 
was any complacency developing in our operation it is certainly gone now.  I 
know we've got lots of people who work hard every day to ensure Admiral's 
continued success well into the future. 
 
For the eighth consecutive year, in fact every year since we became a public 
company, Admiral Group has reported record turnover and record profits with a 
return on capital of 59%.  If this is, as Dickens put it, the winter of despair, 
then I say: Please, Sir, may I have some more? 
 
Henry Engelhardt CBE 
Chief Executive Officer 
 
Business Review 
Group financial highlights and key performance indicators 
 
                            2009        2010        2011 
 
 
 
 Turnover               GBP1,077.4m    GBP1,584.8m    GBP2,190.3m 
 
 Net revenue              GBP507.5m      GBP640.8m      GBP870.3m 
 
 Number of customers       2.08m       2.75m       3.36m 
 
 Loss ratio                69.0%       69.4%       78.9% 
 
 Expense ratio             23.1%       19.9%       16.8% 
 
 Combined ratio            92.1%       89.3%       95.7% 
 
 Profit before tax        GBP215.8m      GBP265.5m      GBP299.1m 
 
 Earnings per share        59.0p       72.3p       81.9p 
 
Turnover comprises total premiums written and other revenue 
 
Once again in 2011, the Group grew significantly, with turnover increasing by 
38% to  GBP2,190.3 million (2010:  GBP1,584.8 million) and the number of customers 
served around the Group reaching 3.36 million - a rise of 22% (2010: 2.75 
million). 
 
Pre-tax profit increased by 13% to  GBP299.1 million from  GBP265.5 million and 
earnings per share rose similarly to 81.9 pence (2010: 72.3 pence).  Dividends 
for the 2011 financial year total 75.6 pence (including a 36.5 pence recommended 
final dividend) - up 11% on the 68.1 pence paid in respect of 2010. 
 
The Group's core UK Car Insurance operation again accounted for 90% of Group 
turnover and a similar proportion of customers.  The business continued to grow 
market share over the year, closing with 2.97 million vehicles insured.  Though 
it contributed  GBP37.8 million to the total Group profit increase of  GBP33.6 
million, a higher combined ratio than in 2010 (resulting predominantly from 
lower reserve releases) and lower profit commissions meant that the growth in 
profit was more modest than in recent years, increasing by 14% to  GBP313.6 million 
from  GBP275.8 million last year. 
 
The Group's International Car Insurance operations insured a total of 306,000 
vehicles at year-end, an increase of 88% over the end of 2010.  Turnover for the 
businesses rose by 79% to  GBP115.0 million (comparatives here exclude the 
AdmiralDirekt business in Germany which was sold in January 2011).  Good 
progress continues to be made in all locations, and each grew market share over 
the year.  The combined result from these young businesses was a loss of  GBP9.5 
million (up from  GBP8.0 million in 2010). 
 
In UK Price Comparison, Confused.com performed well in a tough environment, 
generating profit of  GBP16.1 million - marginally down on 2010 ( GBP16.9 million). 
 Market share in the core car insurance product was stable. Sustained investment 
in developing International Price Comparison grew revenue and quotes 
significantly, resulting in a loss of  GBP5.6 million (2010:  GBP4.8 million). 
 
Other Group key performance indicators include: 
 
  * Group combined ratio at 95.7%, against 89.3% in 2010 
  * Net revenue up 36% to  GBP870.3 million 
  * Return on average equity at 59% - in line with 2010 
 
Total dividends paid and proposed for the financial year amount to 75.6 pence 
per share ( GBP203 million), an increase of 11% on the previous year (68.1 pence; 
 GBP181 million). 
 
The Group's results are presented in three key segments - UK Car Insurance, 
International Car Insurance and Price Comparison.  Other Group items are 
summarised in a fourth section. 
 
UK Car Insurance 
Non-GAAP(*1) format income statement 
  GBPm                                      2009      2010      2011 
 
 
 
 Turnover(*2)                           939.1   1,419.7   1,966.0 
                                    ------------------------------ 
 Total premiums written(*3)             804.7   1,237.6   1,728.8 
                                    ------------------------------ 
 
 
 Net insurance premium revenue          199.1     269.4     418.6 
 
 Investment income                        7.5       8.3      10.6 
 
 Net insurance claims                 (138.7)   (192.6)   (335.5) 
 
 Net insurance expenses                (30.3)    (32.4)    (46.7) 
                                    ------------------------------ 
 
 
 Underwriting profit                     37.6      52.7      47.0 
 
 Profit commission                       54.2      67.0      61.8 
 
 Net ancillary income                   106.3     142.4     181.5 
 
 Instalment income                        8.8      13.7      23.3 
                                    ------------------------------ 
 
 
 UK Car Insurance profit before tax     206.9     275.8     313.6 
                                    ------------------------------ 
*1 GAAP = Generally Accepted Accounting Practice 
*2 Turnover (a non-GAAP measure) comprises total premiums written and other 
revenue 
*3 Total premiums written (non-GAAP) includes premium underwritten by co- 
insurers 
 
Key performance indicators 
 
                                                              2009   2010   2011 
 
 
 
Reported loss ratio                                          66.9%  68.3%  77.3% 
 
Reported expense ratio                                       18.0%  15.2%  14.0% 
 
Reported combined ratio                                      84.9%  83.5%  91.3% 
 
 
 
Written basis expense ratio                                  16.9%  14.4%  13.2% 
 
 
 
Claims reserve releases                                      GBP31.3m  GBP23.5m  GBP10.3m 
 
Vehicles insured at year-end                                 1.86m  2.46m  2.97m 
 
Ancillary contribution per vehicle                              GBP72     GBP77     GBP76 
 
Other revenue (including ancillary contribution) per 
vehicle                                                         GBP77     GBP84     GBP84 
 
 
 
UK Car Insurance - Co-insurance and Reinsurance 
 
Admiral (in the UK and internationally) makes significant use of proportional 
risk sharing agreements, where insurers outside the Group underwrite a majority 
of the risk generated, either though co-insurance or reinsurance contracts. 
 These arrangements include attractive profit commission terms which allow 
Admiral to retain a significant portion of the profit generated. 
 
The two principal advantages of the arrangements are: 
 
- Capital efficiency - The majority of the capital supporting the underwriting 
is held outside the Group.  As Admiral is typically able to retain much of the 
profit generated via profit commission, the return on Group capital is higher 
than in an insurance company with a standard business model 
 
- Underwriting risk mitigation - The co-insurer and reinsurers bear their 
proportional shares of claims expenses and hence provide protection should 
results worsen substantially 
 
Arrangements for 2011 to 2014 
 
In early 2012 the Group was pleased to announce extensions to its arrangements 
such that capacity is fully placed until the end of 2014.  The underwriting 
splits can be summarised as follows: 
 
                              2011         2012         2013         2014 
 
 
 
 Admiral                      27.50%       25.00%       25.00%       25.00% 
 
 Great Lakes (Munich Re)      40.00%       40.00%       40.00%       40.00% 
 
 New Re                       11.25%       13.25%       13.25%       13.25% 
 
 Hannover Re                  8.75%        8.75%        8.75%        8.75% 
 
 Swiss Re                     7.50%        7.50%        7.50%        9.00% 
 
 Mapfre Re                    2.50%        3.00%        3.00%        4.00% 
 
 XL Re                        2.50%        2.50%        2.50%        - 
 
 Total                        100.00%      100.00%      100.00%      100.00% 
 
 
 
The proportion underwritten by Great Lakes (a UK subsidiary of Munich Re) is on 
a co-insurance basis, such that 40% of all motor premium and claims for the 
2011 year accrues directly to Great Lakes and does not appear in the Group's 
income statement.  Similarly, Great Lakes reimburses the Group for its 
proportional share of expenses incurred in acquiring and administering the motor 
business. 
 
That contract will run until at least the end of 2016, and will see Great Lakes 
co-insure 40% of the UK business for the remaining period.  Admiral has 
committed to retain at least 25% of the UK business for the duration, whilst the 
allocation of the balance is at Admiral's discretion. 
 
All other agreements are quota share reinsurance. 
 
The European and US arrangements are explained below in the International Car 
Insurance section. 
 
 
UK Car Insurance Financial Performance 
 
Further commentary on the UK business and market conditions is provided by David 
Stevens, in his Chief Operating Officer's Review. 
 
In line with expectations, the UK business again grew significantly during 
2011, though the rate of growth slowed in the second half of the year. 
 Admiral's price changes over the course of 2011 have run ahead of the market 
(according to price surveys and internal data) and this contributed to the slow- 
down in growth in the second half of the year (vehicle count in H2 grew by 5%). 
 Admiral's rates ended 2011 around 15% higher than a year earlier.  Average 
written premium increased by around 12%. 
 
Total premiums written in the UK increased by 40% to  GBP1,728.8 million (2010: 
 GBP1,237.6 million) whilst the number of vehicles insured at year-end increased 
21% to 2.97 million (2010: 2.46 million). 
 
Claims experience in 2011 
 
The reported loss ratio for 2011 is 77.3%, up from 68.3% in 2010.  A significant 
proportion of the increase relates to a lower level of releases from prior year 
reserves, which in 2011 only equated to 2.5% of net premium revenue, compared to 
8.7% in 2010.  The loss ratio excluding the impact of releases was 79.8% in 
2011, up from 77.0% in 2010. 
 
The two main factors contributing to the higher loss ratio are: 
 
  * Disappointing development in the number of 2009 and 2010 bodily injury 
    claims that emerged as higher value (typically in excess of  GBP100,000) claims 
    than previously anticipated; and 
  * The proportion of new 2011 claims that were reported and reserved as higher 
    value claims 
 
The above experience was of particular note in quarters two and three of 2011. 
 Experience in the first quarter of the year was in line with prior years, and 
in quarter four was better than quarter three. 
 
Development during 2011 of underwriting years prior to 2009 was more positive in 
the second half of the year than in the first and was in line with past 
patterns. 
 
To better understand and address the above claims experience, management has 
undertaken various actions including: 
 
  * Detailed claims review (including additional independent actuarial analysis 
    and independent expert reviews of higher value claims files) 
  * Higher relative price increases, slowing the rate of growth in the second 
    half of 2011 
  * Pricing action to shift the portfolio away from high bodily injury claims 
    frequency segments 
  * Accelerating initiatives to further improve risk selection 
 
Claims reserving 
 
There has been no change in Admiral's reserving policy, which is initially to 
reserve conservatively, above independent and internal projections of ultimate 
loss ratios.  This is designed to create a significant margin held in reserves 
to allow for unforeseen adverse development in open claims and would typically 
result in Admiral making above industry average reserve releases. 
 
As profit commission income is recognised in the income statement in line with 
loss ratios accounted for on our own claims reserves, the reserving policy also 
results in profit commission income being deferred and released over time. 
 
In determining the quantum of releases from prior years, we seek to maintain a 
consistent level of prudence in reserves based on actuarial projections of 
ultimate loss ratios. 
 
The attractiveness of the profit commission arrangements under Admiral's co- and 
reinsurance contracts also results in a level of volatility in the income 
statement, as, despite only underwriting around one quarter of the risk on its 
own books, Admiral earns the majority of the profit achieved on the whole book. 
 
 
The effect of the higher booked loss ratio in 2011 (despite a 55% increase in 
net premium revenue) was a reduction in the level of profit commission, which 
fell to  GBP61.8 million (15% of premium) from  GBP67.0 million (25% of premium). 
 
The expense ratio benefited from increased average premiums, and fell to 14.0% 
from 15.2% in 2010.  Admiral's expense ratio continues to run at around half the 
market average. 
 
As a result of the higher loss ratio, only slightly offset by the improved 
expense ratio, the combined ratio in 2011 increased to 91.3% from 83.5%. 
 Although the ratio has worsened, the business remains highly profitable and 
management currently estimate the ultimate combined ratio on the business earned 
in 2011 will be between 85% and 90%. 
 
Other revenue (including net ancillary contribution and instalment income) 
increased by 31% to  GBP204.8 million from  GBP156.1 million.  This increase is in 
line with the increase in the average number of vehicles insured over the 
period.  Ancillary contribution per vehicle was  GBP76 in 2011, broadly consistent 
with 2010.  Other revenue (which includes ancillaries and instalment income) per 
vehicle was  GBP84 in both 2011 and 2010. 
 
 
Ancillary income - analysis of contribution: 
  GBPm                                     2009     2010     2011 
 
 
 
 Ancillary contribution                125.6    168.3    213.9 
 
 Instalment income                       8.8     13.7     23.3 
                                    --------------------------- 
 
 
 Other revenue                         134.4    182.0    237.2 
 
 Internal costs                       (19.3)   (25.9)   (32.4) 
                                    --------------------------- 
 
 
 Net other revenue                     115.1    156.1    204.8 
                                    --------------------------- 
 
 
 Ancillary contribution per vehicle       GBP72       GBP77       GBP76 
                                    --------------------------- 
 Other revenue per vehicle                GBP77       GBP84       GBP84 
                                    --------------------------- 
 
Overall, despite the higher combined ratio, pre-tax profit grew by 14% to  GBP313.6 
million (2010:  GBP275.8 million). 
 
UK Car Insurance Review - David Stevens, Chief Operating Officer 
 
For both ourselves and the market as a whole, 2011 was a year of two halves. 
 
For the market as a whole, the middle of the year marked the point when the 
dramatic premium inflation that kicked off in late 2009 ground to a halt.  Over 
the 21 months to mid-2011 market price surveys suggested new business rate 
increases of almost 50%.  These surveys significantly overstate the level of 
premium increases actually achieved, but it was undoubtedly a period of rapid 
premium inflation.  In contrast, in the following six months the market drifted 
down by 1% as the shedders slowed their rate of market share decline and the 
growers, including ourselves, continued to add share. 
 
A combination of benign weather, higher policy excesses, higher petrol prices 
and lower disposable income led to a fall in claims frequency of over 10% for 
the market as a whole.  This also tempered insurers' appetite for price 
increases, and helped slow the relentless rise in the cost of bodily injury 
claims in the UK market. 
 
The rapid increase in premiums put car insurance unusually high on the political 
agenda during 2011.  The legislation following the Jackson recommendations, Jack 
Straw's private members' bill, scrutiny by the House of Commons Transport 
Committee and then, towards the end of the year, the OFT exploration of a wide 
range of issues to do with the car insurance market, all took car insurance from 
the personal finance sections of the press to the front pages.  Hopefully, the 
result will be some much needed reform of an often dysfunctional system to the 
benefit of customers and ultimately insurers. 
 
For ourselves 'the game of two halves' was more about the rate of policy growth 
than the rate of premium increases.  In the first half of 2011 our vehicle count 
grew 15%, in the second half 5% .  Our competitiveness on price comparison sites 
peaked in March and fell month on month thereafter as we deliberately maintained 
the pace of price increases above and beyond the increases being put through by 
our competitors. 
 
Our relatively higher price increases through most of 2011 were, in part, a 
response to a disappointing bodily injury claims experience in quarters two and 
three.  The main source of the disappointment was in the proportion of 2009 and 
2010 claims that were emerging as potentially bigger, costlier claims than 
anticipated and the proportion of new, 2011 claims that were being identified as 
potentially big claims, and reserved accordingly.  The development of earlier 
years remained reassuringly stable with small improvements in expected ultimate 
loss ratios across most years. 
 
Disappointment should perhaps be set in context.  The currently anticipated 
combined ratio for 2011 is in the late eighties, a pretty attractive outcome 
both absolutely and relative to the combined ratio of the market as a whole. 
 However, given our price increases and our established history of substantial 
over performance versus market, the outcome, if confirmed by the subsequent 
development of these claims, would qualify as a 'disappointment'.  There remain, 
however, many opportunities that we have identified to continue to do things 
better, and avoid some of the issues we encountered in 2011, notably in terms of 
risk selection.  After the rapid growth in 2010 and 2011, our focus in 2012 will 
be very much on realising these opportunities. 
 
International Car Insurance 
Non-GAAP format income statement(*1) 
  GBPm                                     2009     2010     2011 
 
 
 
 Turnover                               47.2     77.6    122.2 
                                    --------------------------- 
 Total premiums written                 43.0     71.0    112.5 
                                    --------------------------- 
 
 
 Net insurance premium revenue          12.8     18.7     27.2 
 
 Investment income                       0.2      0.1      0.2 
 
 Net insurance claims                 (13.0)   (15.9)   (28.3) 
 
 Net insurance expenses               (13.0)   (16.5)   (16.2) 
                                    --------------------------- 
 
 
 Underwriting result                  (13.0)   (13.6)   (17.1) 
 
 Net ancillary income                    3.3      5.3      8.0 
 
 Other revenue and charges               0.2      0.3    (0.4) 
                                    --------------------------- 
 
 
 International Car Insurance result    (9.5)    (8.0)    (9.5) 
                                    --------------------------- 
Note - Pre-launch costs excluded 
 
Key Performance Indicators(*1) 
  GBPm                                      2009      2010      2011 
 
 
 
 Reported loss ratio                     102%       85%      104% 
 
 Reported expense ratio                  102%       88%       60% 
                                    ------------------------------ 
 Reported combined ratio                 204%      173%      164% 
 
 
 
 Vehicles insured                     121,000   195,000   306,000 
 
 Ancillary contribution per vehicle        GBP32        GBP33        GBP31 
 
 Other revenue per vehicle                 GBP35        GBP34        GBP32 
 
*1 Figures include AdmiralDirekt (sold in January 2011) 
 
 
International Car Insurance Co-insurance and Reinsurance 
 
Significant use of reinsurance is also a feature of the Group's insurance 
operations outside the UK. 
 
In Spain and Italy, Admiral retains 35% of the risks, with the remaining 65% 
underwritten by Munich Re.  In France, Admiral retains 30%, with 70% reinsured 
among three reinsurers. 
 
Following the sale of AdmiralDirekt in early 2011, all premiums written and 
earned in 2011 in Germany are 100% reinsured to the acquirer.  The only risk 
retained by the Group relates to the development of open claims on accidents 
prior to 1 January 2011.  The total exposure is insignificant. 
 
In the USA, the Group retains one third of the underwriting, with the remainder 
shared between two reinsurers.  Both bear their proportional share of expenses 
and underwriting, subject to certain caps on the reinsurers' total exposures. 
 
All contracts have profit commission terms that allow Admiral to receive a 
proportion of the profit earned on the underwriting once the business reaches 
cumulative profitability. 
 
The contracts in place for Italy, France and the USA include proportional 
sharing of ancillary profits. 
 
International Car Insurance Financial Performance 
 
The Group operates four car insurers outside the UK - Admiral Seguros (Spain), 
ConTe (Italy), Elephant Auto (USA) and L'olivier Assurances (France). 
 
The combined businesses continued to develop and increase market share during 
2011, ending the year with a combined total of over 300,000 vehicles insured. 
 This represents an increase of over 140,000 (around 90%) on the end of 2010 
(AdmiralDirekt figures excluded). 
 
Combined turnover reached  GBP115.0 million (2010:  GBP77.6 million, again excluding 
AdmiralDirekt) and in aggregate, the combined ratio improved to 164% from 173%. 
 
The overall underwriting loss of  GBP17.1 million (2010:  GBP13.6 million) was 
mitigated by net other revenue of  GBP7.6 million ( GBP5.6 million) to give an overall 
loss of  GBP9.5 million, up from  GBP8.0 million in 2010. 
 
Each market the Group operates in provides different challenges, but the Group 
is satisfied with the progress made in each business during 2011. 
 
 
Price Comparison 
Non-GAAP format income statement 
  GBPm                                        2009     2010     2011 
 
 
 
 Revenue: 
 
 Motor                                     62.2     59.6     72.2 
 
 Other                                     18.3     16.1     18.2 
                                       --------------------------- 
 Total                                     80.5     75.7     90.4 
 
 
 
 Operating expenses                      (55.6)   (63.6)   (79.9) 
                                       --------------------------- 
 
 
 Operating profit                          24.9     12.1     10.5 
                                       --------------------------- 
 
 
 Confused.com profit                       25.7     16.9     16.1 
 
 International Price Comparison result    (0.8)    (4.8)    (5.6) 
                                       --------------------------- 
 
 
                                           24.9     12.1     10.5 
                                       --------------------------- 
 
UK Price Comparison - Confused.com 
 
2011 was a much more stable year for Confused than 2010, with a broadly flat 
profit of  GBP16.1 million on the prior year (2010:  GBP16.9 million).  This was a 
strong achievement in a market that has become yet more competitive, with ever 
higher amounts spent on media by the main competitors. 
 
Revenue grew by around 8% to  GBP77.6 million (2010:  GBP71.8 million), though the 
competitive market required greater media investment and resulted in a fall in 
operating margin to 21% (24% in 2010). 
 
Market share in car insurance comparison ended the year broadly in line with the 
end of 2010. 
 
Revenue from other products contributed around 22% of revenue - in line with 
2010. 
 
International Price Comparison 
 
The Group operates three price comparison businesses outside the UK - in Spain 
(Rastreator.com), France (LeLynx.fr) and Italy (Chiarezza.it). 
 
The combined operations grew strongly in 2011, delivering revenue of  GBP12.8 
million, a substantial increase on 2010 ( GBP3.9 million).   Momentum built through 
the year, with  GBP7.8 million of the full year total generated in the second half 
of the year. 
 
Total quotes provided across all products also rose substantially, to 3.8 
million in 2011 from 1.7 million last year. 
 
The three businesses made a combined loss of  GBP5.6 million, up from  GBP4.8 million 
in 2010. 
 
 
Other Group Items 
 
  GBPm                            2009     2010     2011 
 
 
 
 Gladiator operating profit     2.4      2.7      2.8 
 
 Group net interest income      1.1      1.1      2.9 
 
 Share scheme charges         (9.2)   (15.0)   (18.6) 
 
 Expansion costs              (2.0)    (1.1)    (0.8) 
 
 Other central overhead       (1.7)    (2.1)    (1.8) 
 
 
Gladiator 
 
Gladiator is a commercial vehicle insurance broker offering van insurance and 
associated products, typically to small businesses.  Distribution is via 
telephone and internet (including price comparison websites). 
 
Non-GAAP income statement and key performance indicators 
  GBPm                   2009     2010     2011 
 
 
 
 Revenue              10.6     11.8     11.7 
 
 Expenses            (8.2)    (9.1)    (8.9) 
                  --------------------------- 
 
 
 Operating profit      2.4      2.7      2.8 
                  --------------------------- 
 
 
 Operating margin      23%      23%      24% 
 
 Customer numbers   93,400   94,500   87,900 
 
 
Gladiator faced a challenging market in 2011 with significant price competition. 
 Revenue was lower than in 2010 as a result of lower sales resulting from the 
increased competition. 
 
Expenses were also lower than in 2010, and consequently operating profit 
increased modestly to  GBP2.8 million from  GBP2.7 million, whilst the operating 
margin percentage also moved up slightly to 24% from 23%. 
 
Share scheme charges 
 
The charge in the income statement increased to  GBP18.6 million from  GBP15.0 million 
for two key reasons: 
 
  * Higher share price at award:  The weighted average share price for shares 
    awarded in 2011 was  GBP15.60 compared to  GBP13.40 in 2010 (+16%) 
  * Higher number of shares awarded:  In 2011, a total of 2.6 million shares 
    were awarded under the Group's schemes - 10% higher than in 2010 (2.4 
    million), reflecting growth in Group headcount 
 
 
Investments and Cash 
Investment Strategy 
 
There was no change in investment strategy, and the Group's funds continue to be 
held either in money market funds, term deposits or as cash at bank.  The 
Group's Investment Committee continues to perform regular reviews of the 
strategy to ensure it remains appropriate. 
 
The key focus of the Group's investment strategy is capital preservation, with 
an additional priority being a focus on low volatility of investment return. 
 
Cash and investments analysis 
                                        31 December 2011 
                       ------------------------------------------------- 
                                  International 
                           UK Car           Car      Price 
                        Insurance     Insurance Comparison Other   Total 
 
                                GBPm             GBPm          GBPm     GBPm       GBPm 
 
 
 
Money market funds          761.1          66.0          -  35.0   862.1 
 
Long-term cash deposits     290.7           6.3          -     -   297.0 
 
Cash                        117.8          38.9        8.8  59.1   224.6 
                       ------------------------------------------------- 
 
 
Total                     1,169.6         111.2        8.8  94.1 1,383.7 
                       ------------------------------------------------- 
 
                                       31 December 2010 
                       ----------------------------------------------- 
                                  International 
                           UK Car           Car      Price 
                        Insurance     Insurance Comparison Other Total 
 
                                GBPm             GBPm          GBPm     GBPm     GBPm 
 
 
 
Money market funds          333.8          29.8          -     - 363.6 
 
Long-term cash deposits     283.0           6.6          -  10.0 299.6 
 
Cash                         90.6          40.3       11.2 104.6 246.7 
                       ----------------------------------------------- 
 
 
Total                       707.4          76.7       11.2 114.6 909.9 
                       ----------------------------------------------- 
 
The main change in the allocation of funds between the two main investment types 
(money market funds and term deposits) was an increase in the proportion 
allocated to money market funds (to 62% of total cash plus investments, from 
40%).  This was in order to reduce relative exposure to deposit counterparties. 
 All investment objectives continue to be met.  The Group's holding of non-UK 
sovereign debt is insignificant. 
 
Average balances held during 2011 continued to grow substantially, in line with 
the growth of the business in the UK and internationally.  Total investment and 
interest income rose to  GBP13.7 million from  GBP9.5 million in 2010.  With little or 
no change in benchmark or market interest rates, the average rate of return on 
invested sterling funds (composing the large majority of total balances) was 
just over 1% in 2011 (up marginally on 2010). 
 
The Group continues to generate substantial amounts of cash, and the 'capital- 
light' business model enables the distribution of the majority of post-tax 
profits. 
 
 GBPm                                                      2009    2010    2011 
 
 
 
Operating cash flow, before transfers to investments   286.4   522.0   779.1 
 
Transfers to financial investments                    (10.5) (240.8) (493.9) 
                                                    ------------------------ 
 
 
Operating cash flow                                    275.9   281.2   285.2 
 
Tax and interest payments                             (49.1)  (69.5)  (95.3) 
 
Investing cash flows                                  (11.8)  (11.1)  (12.9) 
 
Financing cash flows (largely dividends)             (142.2) (164.9) (198.1) 
 
Foreign currency translation impact                    (5.3)   (0.8)   (1.0) 
                                                    ------------------------ 
 
 
Net cash movement                                       67.5    34.9  (22.1) 
                                                    ------------------------ 
 
 
Net increase in cash and financial investments          77.8   276.9   473.8 
                                                    ------------------------ 
 
The main items contributing to the significant operating cash inflow are as 
follows: 
 
  GBPm                                                 2009    2010    2011 
 
 
 
 Profit after tax                                  156.9   193.6   221.3 
 
 
 
 Change in net insurance liabilities                51.1   129.7   244.3 
 
 Net change in trade receivables and liabilities   (4.6)   101.4   203.7 
 
 Non-cash income statement items                    24.1    25.4    32.0 
 
 Tax and net interest expense                       58.9    71.9    77.8 
                                                 ------------------------ 
 
 
 Operating cash flow, before transfers to 
 investments                                       286.4   522.0   779.1 
                                                 ------------------------ 
 
The key features to note are: 
 
  * Total cash plus investments increased by  GBP474 million (52%), largely driven 
    by significant growth in the UK Car Insurance business.  A higher portion of 
    the cash inflow was transferred into investments, resulting in a small 
    decrease in the amount of cash held at 31 December 2011 
  * Operating cashflow, before transfers into investments, was  GBP779 million (an 
    increase of 49%) - consistent with the increase noted above 
 
 
Other financial items 
 
Taxation 
 
The taxation charge reported in the income statement is  GBP77.8 million (2010: 
 GBP71.9 million), which equates to 26.0% (2010: 27.1%) of profit before tax.  The 
lower effective rate of taxation results from the lower average rate of UK 
corporation tax in 2011. 
 
Earnings per share 
 
Basic earnings per share rose by 13% to 81.9 pence from 72.3 pence.  The change 
is in line with pre- and post-tax profit growth. 
 
Dividends 
 
The Directors have proposed a final dividend for the financial year of 36.5 
pence per share.  Total dividends for the year amount to 75.6 pence per share, 
11% higher than the 68.1 pence distributed in respect of 2010. 
 
The final dividend is made up of a 17.4 pence normal element based on the stated 
dividend policy of distributing 45% of post tax profits, and a further special 
element of 19.1 pence.  The special dividend is calculated with reference to 
distributable reserves after considering capital that is required to be held a) 
for regulatory purposes; b) to fund expansion activities; and c) as a further 
prudent buffer against unforeseen events. 
 
The payment date is 1 June 2012, ex-dividend date 2 May and record date 4 May. 
 
Consolidated income statement 
                                                                    Year ended: 
 
                                              31 December 2011 31 December 2010 
 
                                      Note:                  GBPm                GBPm 
 
 
 
 Insurance premium revenue                               959.7            574.6 
 
 Insurance premium ceded to                            (513.9)          (286.5) 
 reinsurers 
                                             ----------------------------------- 
 Net insurance premium revenue          5                445.8            288.1 
 
 
 
 Other revenue                          6                349.0            276.2 
 
 Profit commission                      7                 61.8             67.0 
 
 Investment and interest income         8                 13.7              9.5 
                                             ----------------------------------- 
 
 
 Net revenue                                             870.3            640.8 
 
 
 
 Insurance claims and claims handling                  (785.9)          (416.7) 
 expenses 
 
 Insurance claims and claims handling 
 expenses recoverable from reinsurers                    422.1            208.2 
                                             ----------------------------------- 
 Net insurance claims                                  (363.8)          (208.5) 
 
 
 
 Operating expenses                   9,10             (188.8)          (151.8) 
 
 Share scheme charges                 9, 24             (18.6)           (15.0) 
                                             ----------------------------------- 
 Total expenses                                        (571.2)          (375.3) 
 
 
 
 Profit before tax                                       299.1            265.5 
 
 
 
 Taxation expense                      12               (77.8)           (71.9) 
                                             ----------------------------------- 
 
 
 Profit after tax                                        221.3            193.6 
                                             ----------------------------------- 
 
 
 Profit after tax attributable to: 
 
 
 
 Equity holders of the parent                            221.2            193.8 
 
 Non-controlling interests                                 0.1            (0.2) 
                                             ----------------------------------- 
 
 
                                                         221.3            193.6 
                                             ----------------------------------- 
 
 
 Earnings per share: 
 
 Basic                                 14                81.9p            72.3p 
                                             ----------------------------------- 
 
 
 Diluted                               14                81.7p            72.2p 
                                             ----------------------------------- 
 
+------------------------------------------------------------------------------+ 
|Dividends declared and paid (total)   13                198.8            164.7| 
|                                                                              | 
|Dividends declared and paid (per      13                74.6p            62.4p| 
|share)                                                                        | 
+------------------------------------------------------------------------------+ 
 
 
Consolidated statement of comprehensive income 
                                                                  Year ended: 
 
                                            31 December 2011 31 December 2010 
 
                                                           GBPm                GBPm 
 
 
 
Profit for the period                                  221.3            193.6 
 
 
 
Other comprehensive income 
 
Exchange differences on translation 
 
   of foreign operations                               (1.0)            (0.8) 
                                           ---------------------------------- 
 
 
Other comprehensive income for the 
 
   period, net of income tax                           (1.0)            (0.8) 
                                           ---------------------------------- 
 
 
Total comprehensive income 
 
   for the period                                      220.3            192.8 
                                           ---------------------------------- 
 
 
Total comprehensive income for the 
 
   period attributable to: 
 
 
 
Equity holders of the parent                           220.2            193.0 
 
Non-controlling interests                                0.1            (0.2) 
                                           ---------------------------------- 
 
 
                                                       220.3            192.8 
                                           ---------------------------------- 
 
Consolidated statement of financial position 
                                                                          As at: 
 
                                               31 December 2011 31 December 2010 
 
                                      Note:                   GBPm                GBPm 
 
ASSETS 
 
 
 
Property and equipment                  15                 17.6             13.6 
 
Intangible assets                       16                 87.5             82.9 
 
Deferred income tax                     23                 10.3             12.4 
 
Reinsurance assets                      18                639.8            357.0 
 
Trade and other receivables           17, 19               52.1             47.9 
 
Financial assets                        17              1,583.0          1,004.7 
 
Cash and cash equivalents             17, 20              224.6            246.7 
 
Assets held for sale                                          -              1.5 
                                              ---------------------------------- 
 
 
Total assets                                            2,614.9          1,766.7 
                                              ---------------------------------- 
 
 
EQUITY 
 
 
 
Share capital                           24                  0.3              0.3 
 
Share premium account                                      13.1             13.1 
 
Other reserves                                              3.2              4.2 
 
Retained earnings                                         377.3            332.7 
                                              ---------------------------------- 
 
 
Total equity attributable to equity 
holders of the parent                                     393.9            350.3 
 
 
 
Non-controlling interests                                   0.5              0.4 
                                              ---------------------------------- 
 
 
Total equity                                              394.4            350.7 
                                              ---------------------------------- 
 
 
LIABILITIES 
 
 
 
Insurance contracts                     18              1,333.7            806.6 
 
Trade and other payables              17, 21              856.6            561.0 
 
Current tax liabilities                                    30.2             48.4 
                                              ---------------------------------- 
 
 
Total liabilities                                       2,220.5          1,416.0 
                                              ---------------------------------- 
 
 
Total equity and total liabilities                      2,614.9          1,766.7 
                                              ---------------------------------- 
 
 
Consolidated cash flow statement 
                                                                     31       31 
                                                               December December 
                                                          Note     2011     2010 
 
                                                                      GBPm        GBPm 
 
 
 
Profit after tax                                                  221.3    193.6 
 
Adjustments for non-cash items: 
 
- Depreciation                                                      6.1      4.6 
 
- Amortisation of software                                          3.3      2.7 
 
- Change in unrealised gains on investments                       (1.9)    (1.3) 
 
- Other gains and losses                                            0.9      0.9 
 
- Share scheme charge                                      24      23.6     18.5 
 
Change in gross insurance contract liabilities                    527.1    273.7 
 
Change in reinsurance assets                                    (282.8)  (144.0) 
 
Change in trade and other receivables, including from 
policyholders                                                    (88.4)  (152.9) 
 
Change in trade and other payables, including tax and 
social security                                                   292.1    254.3 
 
Taxation expense                                                   77.8     71.9 
                                                              ------------------ 
 
 
Cash flows from operating activities, before movements in 
investments                                                       779.1    522.0 
 
 
 
Net cash flow into investments                                  (493.9)  (240.8) 
                                                              ------------------ 
Cash flows from operating activities, net of movements in 
investments                                                       285.2    281.2 
 
 
 
Taxation payments                                                (95.3)   (69.5) 
                                                              ------------------ 
 
 
Net cash flow from operating activities                           189.9    211.7 
 
 
 
Cash flows from investing activities: 
 
 
 
Proceeds from investing activities                                  3.9        - 
 
Purchases of property, equipment and software                    (16.8)   (11.1) 
                                                              ------------------ 
 
 
Net cash used in investing activities                            (12.9)   (11.1) 
 
 
 
Cash flows from financing activities: 
 
 
 
Capital element of new finance leases                               1.0      0.4 
 
Repayment of finance lease liabilities                            (0.3)    (0.6) 
 
Equity dividends paid                                      13   (198.8)  (164.7) 
                                                              ------------------ 
 
 
Net cash used in financing activities                           (198.1)  (164.9) 
                                                              ------------------ 
 
 
Net (decrease) /increase in cash and cash equivalents            (21.1)     35.7 
 
 
 
Cash and cash equivalents at 1 January                            246.7    211.8 
 
Effects of changes in foreign exchange rates                      (1.0)    (0.8) 
                                                              ------------------ 
 
 
Cash and cash equivalents at end of period                 20     224.6    246.7 
                                                              ------------------ 
 
Consolidated statement of changes in equity 
                                   Share  Foreign   Retained        Non- 
                           Share premium exchange profit and controlling   Total 
                         capital account  reserve       loss   interests  equity 
 
                               GBPm       GBPm        GBPm          GBPm           GBPm       GBPm 
 
 
 
At 1 January 2010            0.3    13.1      5.0      281.8         0.6   300.8 
 
 
 
Profit for the period          -       -        -      193.8       (0.2)   193.6 
 
 
 
Other comprehensive 
income 
 
Currency translation           -       -    (0.8)          -               (0.8) 
differences                                                            - 
                        -------------------------------------------------------- 
 
 
Total comprehensive 
income for the period          -       -    (0.8)      193.8       (0.2)   192.8 
                        -------------------------------------------------------- 
 
 
Transactions with 
equity-holders 
 
Dividends                      -       -        -    (164.7)           - (164.7) 
 
Share scheme credit            -       -        -       18.5           -    18.5 
 
Deferred tax charge on 
share scheme credit            -       -        -        3.3           -     3.3 
                        -------------------------------------------------------- 
 
 
Total transactions with 
equity-holders                 -       -        -    (142.9)           - (142.9) 
                        -------------------------------------------------------- 
 
 
As at 31 December 2010       0.3    13.1      4.2      332.7         0.4   350.7 
                        -------------------------------------------------------- 
 
 
 
 
At 1 January 2011            0.3    13.1      4.2      332.7         0.4   350.7 
 
 
 
Profit for the period          -       -        -      221.2         0.1   221.3 
 
 
 
Other comprehensive 
income 
 
Currency translation           -       -    (1.0)          -               (1.0) 
differences                                                            - 
                        -------------------------------------------------------- 
 
 
Total comprehensive 
income for       the 
period                         -       -    (1.0)      221.2         0.1   220.3 
                        -------------------------------------------------------- 
 
 
Transactions with 
equity-holders 
 
Dividends                      -       -        -    (198.8)           - (198.8) 
 
Share scheme credit            -       -        -       23.6           -    23.6 
 
Deferred tax credit on 
share scheme credit            -       -        -      (1.4)           -   (1.4) 
                        -------------------------------------------------------- 
 
 
Total transactions with 
equity-holders                 -       -        -    (176.6)           - (176.6) 
                        -------------------------------------------------------- 
 
 
As at 31 December 2011       0.3    13.1      3.2      377.3         0.5   394.4 
                        -------------------------------------------------------- 
 
Notes to the financial statements 
 
1. General information and basis of preparation 
 
General information 
 
Admiral Group plc is a Company incorporated in England and Wales.  Its 
registered office is at Capital Tower, Greyfriars Road, Cardiff CF10 3AZ and its 
shares are listed on the London Stock Exchange. 
 
The consolidated financial statements comprise the results and balances of the 
Company and its subsidiaries (together referred to as the Group) for the year 
ended 31 December 2011 and comparative figures for the year ended 31 December 
2010.  The financial statements of the Company's subsidiaries are consolidated 
in the Group financial statements.  The Company controls 100% of the voting 
share capital of all its principal subsidiaries, except Rastreator.com Limited. 
 The Parent Company financial statements present information about the Company 
as a separate entity and not about its Group.  In accordance with International 
Accounting Standard (IAS) 24, transactions or balances between Group companies 
that have been eliminated on consolidation are not reported as related party 
transactions in the consolidated financial statements. 
 
The consolidated financial statements have been prepared and approved by the 
Directors in accordance with International Financial Reporting Standards (IFRS) 
as adopted by the European Union (EU).  The Company has elected to prepare its 
Parent Company financial statements in accordance with UK Generally Accepted 
Accounting Practice (GAAP). 
 
Adoption of new and revised standards 
 
The Group has applied all adopted IFRS and interpretations endorsed by the EU at 
31 December 2011, including all amendments to extant standards that are not 
effective until later accounting periods. 
 
There are a number of standards, amendments to standards and interpretations 
that were issued by 31 December 2011 but have either yet to be endorsed by the 
EU, or were endorsed shortly after the year end. These are as follows: 
 
  * IFRS 9 Financial Instruments 
  * IFRS 10 Consolidated Financial Statements 
  * IFRS 11 Joint Arrangements 
  * IFRS 12 Disclosures of Interests in Other Entities 
  * IFRS 13 Fair Value Measurement 
  * IAS 27 Separate Financial Statements 
  * IAS 28 Investments in Associates and Joint Ventures 
  * Amendments to IFRS 12, IFRS 1, IAS 1, IAS 19, IFRS 7, and IAS 32 
  * IFRIC interpretation 20: Stripping costs in the production phase of a 
    surface mine 
 
None of these standards, amendments to standards or interpretations of current 
standards above will have a material impact on the Group's financial statements 
in future periods. 
In addition, none of the standards or interpretations adopted for the first time 
in the year have had a material impact on the consolidated financial results or 
position of the Group for the year ended 31 December 2011. 
 
Basis of preparation 
 
The accounts have been prepared on a going concern basis.  In considering the 
appropriateness of this assumption, the Board have reviewed the Group's 
projections for the next twelve months and beyond, including cash flow forecasts 
and regulatory capital surpluses.  The Group has no debt. 
 
The directors have a reasonable expectation that the company has adequate 
resources to continue in operational existence for the foreseeable future. Thus 
they continue to adopt the going concern basis in preparing the annual financial 
statements. 
 
Further information regarding the company's business activities, together with 
the factors likely to affect its future development, performance and position, 
is set out in the Business Review. Further information regarding the financial 
position of the company, its cash flows, liquidity position and borrowing 
facilities are described in the Business Review. In addition note 17 to the 
financial statements includes the company's objectives, policies and processes 
for managing its capital; its financial risk management objectives; details of 
its financial instruments; and its exposures to credit risk and liquidity risk. 
 
The accounting policies set out in note 3 to the financial statements have, 
unless otherwise stated, been applied consistently to all periods presented in 
these Group financial statements. 
 
The financial statements are prepared on the historical cost basis, except for 
the revaluation of financial assets classified as at fair value through profit 
or loss. 
 
Subsidiaries are entities controlled by the Group.  Control exists when the 
Group has the power, directly or indirectly, to govern the financial and 
operating policies of an entity so as to obtain benefits from its activities. 
 In assessing control, potential voting rights that are currently exercisable or 
convertible are taken into account.  The financial statements of subsidiaries 
are included in the consolidated financial statements from the date that control 
commences until the date that control ceases. 
 
The preparation of financial statements in conformity with adopted IFRS requires 
management to make judgements, estimates and assumptions that affect the 
application of policies and reported amounts of assets and liabilities, income 
and expenses.  The estimates and associated assumptions are based on historical 
experience and various other factors that are believed to be reasonable under 
the circumstances, the results of which form the basis of making the judgements 
about carrying values of assets and liabilities that are not readily apparent 
from other sources. The estimates and underlying assumptions are reviewed on an 
ongoing basis.  Revisions to accounting estimates are recognised in the year in 
which the estimate is reviewed if this revision affects only that year, or in 
the year of the revision and future years if the revision affects both current 
and future years. To the extent that a change in an accounting estimate gives 
rise to changes in assets and liabilities, it is recognised by adjusting the 
carrying amount of the related asset or liability in the period of the change. 
 
2. Critical accounting judgements and estimates 
 
Judgements: 
 
In applying the Group's accounting policies as described in note 3, management 
has primarily applied judgement in the classification of the Group's contracts 
with reinsurers as reinsurance contracts. A contract is required to transfer 
significant insurance risk in order to be classified as such. Management reviews 
all terms and conditions of each such contract, and if necessary obtains the 
opinion of an independent expert at the negotiation stage in order to be able to 
make this judgement. 
 
Estimation techniques used in calculation of claims provisions: 
 
Estimation techniques are used in the calculation of the provisions for claims 
outstanding, which represent a projection of the ultimate cost of settling 
claims that have occurred prior to the balance sheet date and remain unsettled 
at the balance sheet date. 
 
The key area where these techniques are used relates to the ultimate cost of 
reported claims.  A secondary area relates to the emergence of claims that 
occurred prior to the balance sheet date, but had not been reported at that 
date. 
 
The estimates of the ultimate cost of reported claims are based on the setting 
of claim provisions on a case-by-case basis, for all but the simplest of claims. 
 
The sum of these provisions are compared with projected ultimate costs using a 
variety of different projection techniques (including incurred and paid chain 
ladder and an average cost of claim approach) to allow an actuarial assessment 
of their likely accuracy. They include allowance for unreported claims. 
 
The most significant sensitivity in the use of the projection techniques arises 
from any future step change in claims costs, which would cause future claim cost 
inflation to deviate from historic trends.  This is most likely to arise from a 
change in the regulatory or judicial regime that leads to an increase in awards 
or legal costs for bodily injury claims that is significantly above or below the 
historical trend. 
 
The claims provisions are subject to independent review by the Group's actuarial 
advisors. Management's reserving policy is to reserve at a level above best 
estimate assumptions to allow for unforeseen adverse claims development. For 
further detail on objectives, policies and procedures for managing insurance 
risk, refer to note 18 of the financial statements. 
 
Future changes in claims reserves also impact profit commission income, as the 
recognition of this income is dependent on the loss ratio booked in the 
financial statements, and cash receivable is dependent on actuarial projections 
of ultimate loss ratios. 
 
 
3. Significant accounting policies 
 
a) Revenue recognition 
 
Premiums, ancillary income and profit commission: 
 
Premiums relating to insurance contracts are recognised as revenue 
proportionally over the period of cover. Premiums with an inception date after 
the end of the period are held in the statement of financial position as 
deferred revenue. Outstanding collections from policyholders on deferred revenue 
are recognised within policyholder receivables. 
 
Revenue earned on the sale of ancillary products and revenue from policies paid 
by instalments is credited to the income statement over the period matching the 
Group's obligations to provide services.  Where the Group has no remaining 
contractual obligations, the revenue is recognised immediately.  An allowance is 
made for expected cancellations where the customer may be entitled to a refund 
of ancillary amounts charged. 
 
Under some of the co-insurance and reinsurance contracts under which motor 
premiums are shared or ceded, profit commission may be earned on a particular 
year of account, which is usually subject to performance criteria such as loss 
ratios and expense ratios.  The commission is dependent on the ultimate outcome 
of any year, with revenue being recognised when loss and expense ratios used in 
the preparation of the financial statements, move below an agreed threshold. 
 
Revenue from Price comparison and Gladiator: 
 
Commission from these activities is credited to revenue on the sale of the 
underlying insurance policy. 
 
Investment income: 
 
Investment income from financial assets comprises interest income and net gains 
(both realised and unrealised) on financial assets classified as fair value 
through profit and loss and interest income on held to maturity deposits. 
 
b) Foreign currency translation 
 
Functional and presentation currency 
 
Items included in the financial statements of each of the Group's entities are 
measured using the currency of the primary economic environment in which the 
entity operates ('the functional currency').  The consolidated financial 
statements are presented in millions of pounds sterling, which is the Group's 
presentation currency. 
 
Transactions and balances 
 
Foreign currency transactions are translated into the functional currency using 
the exchange rates prevailing at the dates of the transactions.  Foreign 
exchange gains and losses resulting from the settlement of such transactions, 
and from the translation at year end exchange rates of monetary assets and 
liabilities denominated in foreign currencies are recognised in the income 
statement. 
 
Translation differences on non-monetary items, such as equities held at fair 
value through profit or loss, are reported as part of the fair value gain or 
loss. 
 
Translation of financial statements of foreign operations 
 
The financial statements of foreign operations whose functional currency is not 
pounds sterling are translated into the Group presentation currency (sterling) 
as follows: 
 
(i) Assets and liabilities for each balance sheet presented are translated at 
the closing rate at the date of that balance sheet; 
 
(ii) Income and expenses for each income statement are translated at average 
exchange rates (unless this average is not a reasonable approximation of the 
cumulative effect of the rates prevailing on the transaction dates, in which 
case income and expenses are translated at the date of the transaction); and 
 
(iii) All resulting exchange differences are recognised in other comprehensive 
income and in a separate component of equity. 
 
On disposal of a foreign operation, the cumulative amount recognised in equity 
relating to that particular operation is recognised in the income statement. 
 
c) Insurance contracts and reinsurance assets 
 
Premiums: 
 
The proportion of premium receivable on in-force policies relating to unexpired 
risks is reported in insurance contract liabilities and reinsurance assets as 
the unearned premium provision - gross and reinsurers' share respectively. 
 
Claims: 
 
Claims and claims handling expenses are charged as incurred, based on the 
estimated direct and indirect costs of settling all liabilities arising on 
events occurring up to the balance sheet date. 
 
The provision for claims outstanding comprises provisions for the estimated cost 
of settling all claims incurred but unpaid at the balance sheet date, whether 
reported or not.  Anticipated reinsurance recoveries are disclosed separately as 
assets. 
 
Whilst the Directors consider that the gross provisions for claims and the 
related reinsurance recoveries are fairly stated on the basis of the information 
currently available to them, the ultimate liability will vary as a result of 
subsequent information and events and may result in significant adjustments to 
the amounts provided. 
 
Adjustments to the amounts of claims provisions established in prior years are 
reflected in the income statement for the period in which the adjustments are 
made and disclosed separately if material.  The methods used, and the estimates 
made, are reviewed regularly. 
 
Provision for unexpired risks is made where necessary for the estimated amount 
required over and above unearned premiums (net of deferred acquisition costs) to 
meet future claims and related expenses. 
 
Co-insurance: 
 
The Group has entered into certain co-insurance contracts under which insurance 
risks are shared on a proportional basis, with the co-insurer taking a specific 
percentage of premium written and being responsible for the same proportion of 
each claim.  As the contractual liability is several and not joint, neither the 
premiums nor claims relating to the co-insurance are included in the income 
statement.  Under the terms of these agreements the co-insurers reimburse the 
Group for the same proportionate share of the costs of acquiring and 
administering the business. 
 
Reinsurance assets: 
 
Contracts entered into by the Group with reinsurers under which the Group is 
compensated for losses on the insurance contracts issued by the Group are 
classified as reinsurance contracts.  A contract is only accounted for as a 
reinsurance contract where there is significant insurance risk transfer between 
the insured and the insurer. 
 
The benefits to which the Group is entitled under these contracts are held as 
reinsurance assets. 
 
The Group assesses its reinsurance assets for impairment on a regular basis, and 
in detail every six months.  If there is objective evidence that the asset is 
impaired, then the carrying value will be written down to its recoverable 
amount. 
 
d) Intangible assets 
 
Goodwill: 
 
All business combinations are accounted for using the purchase method.  Goodwill 
has been recognised in acquisitions of subsidiaries, and represents the 
difference between the cost of the acquisition and the fair value of the net 
identifiable assets acquired. 
 
The classification and accounting treatment of acquisitions occurring before 1 
January 2004 have not been reconsidered in preparing the Group's opening IFRS 
balance sheet at 1 January 2004 due to the exemption available in IFRS 1 (First 
time adoption).  In respect of acquisitions prior to 1 January 2004, goodwill is 
included at the transition date on the basis of its deemed cost, which 
represents the amount recorded under UK GAAP, which was tested for impairment at 
the transition date.  On transition, amortisation of goodwill has ceased as 
required by IAS 38. 
 
Goodwill is stated at cost less any accumulated impairment losses.  Goodwill is 
allocated to cash generating units (CGU's) according to business segment and is 
reviewed annually for impairment. 
 
The Goodwill held on the balance sheet at 31 December 2011 is allocated solely 
to the UK car insurance segment. 
 
Impairment of goodwill: 
 
The annual impairment review involves comparing the carrying amount to the 
estimated recoverable amount (by allocating the goodwill to CGU's) and 
recognising an impairment loss if the recoverable amount is lower.  Impairment 
losses are recognised through the income statement and are not subsequently 
reversed. 
 
The recoverable amount is the greater of the fair value of the asset less costs 
to sell and the value in use of the CGU. 
 
The value in use calculations use cash flow projections based on financial 
budgets approved by management covering a three year period.  Cash flows beyond 
this period are considered, but not included in the calculation. The discount 
rate applied to the cashflow projections in the value in use calculations is 
11.3 % (2010: 11.5%), based on the Group's weighted average cost of capital, 
which is in line with the market (source: Bloomberg). 
 
The key assumptions used in the value in use calculations are those regarding 
growth rates and expected changes in pricing and expenses incurred during the 
period.  Management estimates growth rates and changes in pricing based on past 
practices and expected future changes in the market. 
 
The headroom above the goodwill carrying value is very significant, and there is 
no foreseeable event that would eliminate this margin. 
 
Deferred acquisition costs: 
 
Acquisition costs comprise all direct and indirect costs arising from the 
conclusion of insurance contracts.  Deferred acquisition costs represent the 
proportion of acquisition costs incurred that corresponds to the unearned 
premiums provision at the balance sheet date.  This balance is held as an 
intangible asset.  It is amortised over the term of the contract as premium is 
earned. 
 
Software: 
 
Purchased software is recognised as an intangible asset and amortised over its 
expected useful life (generally between two and four years).  The carrying value 
is reviewed every six months for evidence of impairment, with the value being 
written down if any impairment exists.  Impairment may be reversed if conditions 
subsequently improve. 
 
e) Property and equipment, and depreciation 
 
All property, plant and equipment is stated at cost less accumulated 
depreciation.  Depreciation is calculated using the straight-line method to 
write off the cost less residual values of the assets over their useful economic 
lives.  These useful economic lives are as follows: 
 
 Motor vehicles                               -      4 years 
 
 Fixtures, fittings and equipment             -      4 years 
 
 Computer equipment                           -      2 to 4 years 
 
 Improvements to short leasehold properties   -      4 years 
 
 
Impairment of property, plant and equipment 
 
In the case of property plant and equipment, carrying values are reviewed at 
each balance sheet date to determine whether there are any indications of 
impairment.  If any such indications exist, the asset's recoverable amount is 
estimated and compared to the carrying value.  The carrying value is the higher 
of the fair value of the asset, less costs to sell and the asset's value in use. 
 Impairment losses are recognised through the income statement. 
 
f) Leased assets 
 
The rental costs relating to assets held under operating leases are charged to 
the income statement on a straight-line basis over the life of the lease. 
 
Leases under the terms of which the Group assumes substantially all of the risks 
and rewards of ownership are classed as finance leases.  Assets acquired under 
finance leases are included in property, plant and equipment at fair value on 
acquisition and are depreciated in the same manner as equivalent owned assets. 
 Finance lease and hire purchase obligations are included in creditors, and the 
finance costs are spread over the periods of the agreements based on the net 
amount outstanding. 
 
g) Financial assets - investments and receivables 
 
Initial recognition 
 
Financial assets within the scope of IAS 39 are classified as financial assets 
at fair value through profit or loss, loans and receivables or held to maturity 
investments. The Group has not held any derivative instruments in the years 
ending 31 December 2011 and 31 December 2010. 
 
At initial recognition assets are recognised at fair value and classified 
according to the purpose for which they were acquired. 
 
The Group's investments in money market liquidity funds are designated as 
financial assets at fair value through profit or loss (FVTPL) at inception. 
 
This designation is permitted under IAS 39, as the investments in money market 
funds are managed as a group of assets and internal performance evaluation of 
this group is conducted on a fair value basis. 
 
The Group's deposits with credit institutions are classified as held to maturity 
investments, which is consistent with the intention for which they were 
purchased. 
 
Subsequent measurement 
 
Financial assets at FVTPL are stated at fair value, with any resultant gain or 
loss recognised through the income statement. 
 
Deposits with fixed maturities, classified as held to maturity investments are 
measured at amortised cost using the effective interest method. Movements in the 
amortised cost are recognised through the income statement, as are any 
impairment losses. 
 
Loans and receivables are stated at their amortised cost less impairment using 
the effective interest method.  Impairment losses are recognised through the 
income statement. 
 
Impairment of financial assets 
 
The Group assesses at each balance sheet date whether any financial assets or 
groups of financial assets held at amortised cost, are impaired. Financial 
assets are impaired where there is evidence that one or more events occurring 
after the initial recognition of the asset, may lead to a reduction in the 
estimated future cashflows arising from the asset. 
 
Objective evidence of impairment may include default on cashflows due from the 
asset and reported financial difficulty of the issuer or counterparty. 
 
Derecognition of financial assets 
 
A financial asset is derecognised when the rights to receive cashflows from that 
asset have expired or when the Group transfers the asset and all the attaching 
substantial risks and rewards relating to the asset, to a third party. 
 
h) Cash and cash equivalents 
 
Cash and cash equivalents includes cash in hand, deposits held at call with 
banks, and other short-term deposits with original maturities of three months or 
less. All cash and cash equivalents are measured at amortised cost. 
 
i) Share capital 
 
Shares are classified as equity when there is no obligation to transfer cash or 
other assets. 
 
j) Employee benefits 
 
Pensions: 
 
The Group contributes to a number of defined contribution personal pension plans 
for its employees.  The contributions payable to these schemes are charged in 
the accounting period to which they relate. 
 
Employee share schemes: 
 
The Group operates a number of equity settled compensation schemes for its 
employees.  For schemes commencing 1 January 2004 and after, the fair value of 
the employee services received in exchange for the grant of free shares under 
the schemes is recognised as an expense, with a corresponding increase in 
equity. 
 
The total charge expensed over the vesting period is determined by reference to 
the fair value of the free shares granted as determined at the grant date 
(excluding the impact of non-market vesting conditions).  Non-market conditions 
such as profitability targets as well as staff attrition rates are included in 
assumptions over the number of free shares to vest under the applicable scheme. 
 
 
At each balance sheet date, the Group revises its assumptions on the number of 
shares to be granted with the impact of any change in the assumptions recognised 
through income. 
 
Refer to note 24 for further details on share schemes. 
 
k) Taxation 
 
Income tax on the profit or loss for the periods presented comprises current and 
deferred tax. 
 
Current tax: 
 
Current tax is the expected tax payable on the taxable income for the period, 
using tax rates that have been enacted or substantively enacted by the balance 
sheet date, and includes any adjustment to tax payable in respect of previous 
periods. 
 
Current tax related to items recognised in other comprehensive income is also 
recognised in other comprehensive income and not in the income statement. 
 
Deferred tax: 
 
Deferred tax is provided in full using the balance sheet liability method, 
providing for temporary differences arising between the carrying amount of 
assets and liabilities for accounting purposes, and the amounts used for 
taxation purposes. It is calculated at the tax rates that have been enacted or 
substantially enacted by the balance sheet date, or that are expected to apply 
in the period when the liability is settled or the asset is realised. 
 
A deferred tax asset is recognised only to the extent that it is probable that 
future taxable profits will be available against which the asset can be 
utilised. 
 
The principal temporary differences arise from depreciation of property and 
equipment and share scheme charges. The resulting deferred tax is charged or 
credited in the income statement, except in relation to share scheme charges 
where the amount of tax benefit credited to the income statement is limited to 
an equivalent credit calculated on the accounting charge. Any excess is 
recognised directly in equity. 
 
l) Government grants 
 
Government grants are recognised in the financial statements in the period where 
it becomes reasonably certain that the conditions attaching to the grant will be 
met, and that the grant will be received. 
 
Grants relating to assets are deducted from the carrying amount of the asset. 
The grant is therefore recognised as income over the life of the depreciable 
asset by way of a reduced depreciation charge. 
 
Grants relating to income are shown as a deduction in the reported expense. 
 
m) Non- current assets held for sale 
 
Non-current assets that are expected to be recovered primarily through sale 
rather than continuing use are classified as held for sale. Immediately before 
classification as held for sale, the assets are remeasured in accordance with 
the Group's accounting policies, and thereafter are measured at the lower of 
their carrying value and fair value less costs to sell. Impairment losses on 
initial classification as held for sale and subsequent gains or losses on 
remeasurement are recognised in the income statement. Gains are not recognised 
in excess of any cumulative impairment loss. 
 
4. Operating segments 
 
The Group has four reportable segments, as described below. These segments 
represent the principal split of business that is regularly reported to the 
Group's Board of Directors, which is considered to be the Group's chief 
operating decision maker in line with IFRS 8, Operating Segments. 
 
UK Car Insurance 
 
The segment consists of the underwriting of car insurance and the generation of 
ancillary income from underwriting car insurance in the UK. The Directors 
consider the results of these activities to be reportable as one segment as the 
activities carried out in generating the income are not independent of each 
other and are performed as one business. This mirrors the approach taken in 
management reporting. 
 
International Car Insurance 
 
The segment consists of the underwriting of car insurance and the generation of 
ancillary income from underwriting car insurance outside of the UK. It 
specifically covers the Group operations Admiral Seguros in Spain, ConTe in 
Italy, L'olivier Assurances in France and Elephant Auto in the USA.  None of 
these operations are reportable on an individual basis, based on the threshold 
requirements in IFRS 8. 
 
Price Comparison 
 
The segment relates to the Group's price comparison websites Confused in the UK, 
Rastreator in Spain, LeLynx in France and Chiarezza in Italy. Each of the Price 
Comparison businesses are operating in individual geographical segments but are 
grouped into one reporting segment as LeLynx, Chiarezza and Rastreator do not 
individually meet the threshold requirements in IFRS 8. 
 
Other 
 
The 'other' segment is designed to be comprised of all other operating segments 
that do not meet the threshold requirements for individual reporting. Currently 
there is only one such segment, the Gladiator commercial van insurance broking 
operation, and so it is the results and balances of this operation comprises the 
'other' segment. 
 
Taxes are not allocated across the segments and, as with the corporate 
activities, are included in the reconciliation to the Consolidated Income 
Statement and Consolidated Statement of Financial Position. 
 
Segment income, results and other information 
 
An analysis of the Group's revenue and results for the year ended 31 December 
2011, by reportable segment are shown below.  The accounting policies of the 
reportable segments are consistent with those presented in note 3 for the Group. 
 
                                                                31 December 2011 
 
                      UK Car International      Price       Eliminations Segment 
                   Insurance Car Insurance Comparison Other                total 
 
                           GBPm             GBPm          GBPm     GBPm            GBPm       GBPm 
 
 
 
Turnover*            1,966.0         122.2       90.4  11.7            - 2,190.3 
                  -------------------------------------------------------------- 
 
 
Net insurance 
premium revenue        418.6          27.2          -     -            -   445.8 
 
 
 
Other revenue 
and profit 
commission             299.0           9.7       90.4  11.7            -   410.8 
 
 
 
Investment and 
interest income         10.6           0.2          -     -            -    10.8 
                  -------------------------------------------------------------- 
 
 
Net revenue            728.2          37.1       90.4  11.7            -   867.4 
 
 
 
Net insurance 
claims               (335.5)        (28.3)          -     -            - (363.8) 
 
 
 
Expenses              (79.1)        (18.3)     (79.9) (8.9)            - (186.2) 
                  -------------------------------------------------------------- 
 
 
Segment profit / 
(loss) before 
tax                    313.6         (9.5)       10.5   2.8            -   317.4 
                  -------------------------------------------------------------- 
 
 
Other central revenue and expenses, including share scheme 
charges                                                                   (21.2) 
 
Interest income                                                              2.9 
                                                                        -------- 
 
 
Consolidated profit before 
tax                                                                        299.1 
 
 
 
Taxation expense                                                          (77.8) 
                                                                        -------- 
 
 
Consolidated profit after 
tax                                                                        221.3 
                                                                        -------- 
 
 
Other segment 
items: 
 
Capital 
expenditure             12.4           2.9        1.1   0.4            -    16.8 
 
Depreciation and 
Amortisation            37.8          11.8        1.2   0.3            -    51.2 
                  -------------------------------------------------------------- 
*Turnover is a non-GAAP measure and consists of total premiums written 
(including co-insurers share) and other revenue. 
 
Revenue and results for the corresponding reportable segments for the year ended 
31 December 2010 are shown below. 
 
                                                                31 December 2010 
 
                      UK Car International      Price       Eliminations Segment 
                   Insurance Car Insurance Comparison Other                total 
 
                           GBPm             GBPm          GBPm     GBPm            GBPm       GBPm 
 
 
 
Turnover*            1,419.7          77.6       75.7  11.8            - 1,584.8 
                  -------------------------------------------------------------- 
 
 
Net insurance 
premium revenue        269.4          18.7          -     -            -   288.1 
 
 
 
Other revenue 
and profit 
commission             249.0           6.7       75.7  11.8            -   343.2 
 
 
 
Investment and 
interest income          8.3           0.1          -     -            -     8.4 
                  -------------------------------------------------------------- 
 
 
Net revenue            526.7          25.5       75.7  11.8            -   639.7 
 
 
 
Net insurance 
claims               (192.6)        (15.9)          -     -            - (208.5) 
 
 
 
Expenses              (58.3)        (17.6)     (63.6) (9.1)            - (148.6) 
                  -------------------------------------------------------------- 
 
 
Segment profit / 
(loss) before 
tax                    275.8         (8.0)       12.1   2.7            -   282.6 
                  -------------------------------------------------------------- 
 
 
Other central revenue and expenses, including share scheme 
charges                                                                   (18.2) 
 
Interest income                                                              1.1 
                                                                        -------- 
 
 
Consolidated profit before 
tax                                                                        265.5 
 
 
 
Taxation expense                                                          (71.9) 
                                                                        -------- 
 
 
Consolidated profit after 
tax                                                                        193.6 
                                                                        -------- 
 
 
Other segment 
items: 
 
Capital 
expenditure              6.8           2.6        1.7   0.1            -    11.2 
 
Depreciation and 
Amortisation            20.7           9.0        0.7   0.3            -    30.7 
                  -------------------------------------------------------------- 
*Turnover is a non-GAAP measure and consists of total premiums written 
(including co-insurers share) and other revenue. 
 
Segment revenues 
 
The UK and International Car Insurance reportable segments derive all insurance 
premium income from external policyholders. Revenue within these segments is not 
derived from an individual policyholder that represents 10% or more of the 
Group's total revenue. 
 
The total of Price Comparison revenues from transactions with other reportable 
segments is  GBP16.1m (2010:  GBP15.0m). These amounts have not been eliminated on 
consolidation in order to avoid distorting expense and combined ratios which are 
key performance indicators for insurance business. There are no other 
transactions between reportable segments. 
 
Revenues from external customers for products and services is consistent with 
the split of reportable segment revenues as shown above. 
 
Information about geographical locations 
 
All material revenues from external customers, and net assets attributed to a 
foreign country are shown within the International Car Insurance reportable 
segment shown above. The revenue and results of the three International Price 
Comparison businesses, Rastreator, LeLynx and Chiarezza are not yet material 
enough to be presented as a separate segment. 
 
Segment assets and liabilities 
 
The identifiable segment assets and liabilities at 31 December 2011 are as 
follows. 
 
                                                                31 December 2011 
 
                             International 
                      UK Car           car      Price                    Segment 
                   Insurance     insurance Comparison Other Eliminations   total 
 
                           GBPm             GBPm          GBPm     GBPm            GBPm       GBPm 
 
 
 
Property and 
equipment               12.1           3.1        1.8   0.6            -    17.6 
 
 
 
Intangible 
assets                  78.4           8.5        0.5   0.1            -    87.5 
 
 
 
Reinsurance 
assets                 570.3          69.5          -     -            -   639.8 
 
 
 
Trade and other 
receivables            118.7         (5.5)      (0.2)   9.0       (69.9)    52.1 
 
 
 
Financial assets     1,464.8          83.2          -     -            - 1,548.0 
 
 
 
Cash and cash 
equivalents            117.8          38.9        8.8   4.4            -   169.9 
                  -------------------------------------------------------------- 
 
 
Reportable 
segment assets       2,362.1         197.7       10.8  14.1       (69.9) 2,514.8 
                  -------------------------------------------------------------- 
 
 
Insurance 
contract 
liabilities          1,215.4         118.3          -     -            - 1,333.7 
 
 
 
Trade  and other 
payables               816.1          28.3        6.6   5.6            -   856.6 
                  -------------------------------------------------------------- 
 
 
Reportable 
segment 
liabilities          2,031.5         146.5        6.6   5.6            - 2,190.2 
                  -------------------------------------------------------------- 
 
 
 
 
Reportable 
segment net 
assets                 330.6          51.2        4.2   8.5       (69.9)   324.6 
                  -------------------------------------------------------------- 
 
 
Unallocated 
assets and 
liabilities                                                                 69.8 
                                                                        -------- 
 
 
 
 
Consolidated net 
assets                                                                     394.4 
                                                                        -------- 
 
Unallocated assets and liabilities consist of other central assets and 
liabilities, plus deferred and current corporation tax balances. These assets 
and liabilities are not regularly reviewed by the Board of Directors in the 
reportable segment format. 
 
There is an asymmetrical allocation of assets and income to the reportable 
segments, in that the interest earned on cash and cash equivalent assets 
deployed in the UK Car Insurance, Price Comparison and International Car 
Insurance segments is not allocated in arriving at segment profits. This is 
consistent with regular management reporting. 
 
Eliminations represent inter-segment funding and balances included in trade and 
other receivables. 
 
The segment assets and liabilities at 31 December 2010 are as follows. 
                                                                31 December 2010 
 
                             International 
                      UK Car           car      Price                    Segment 
                   Insurance     insurance Comparison Other Eliminations   total 
 
                           GBPm             GBPm          GBPm     GBPm            GBPm       GBPm 
 
 
 
Property and 
equipment                8.6           2.3        2.1   0.6            -    13.6 
 
 
 
Intangible 
assets                  76.0           6.8        0.1     -            -    82.9 
 
 
 
Reinsurance 
assets                 324.7          32.3          -     -            -   357.0 
 
 
 
Trade and other 
receivables            150.5         (4.7)      (0.9)   8.5      (105.5)    47.9 
 
 
 
Financial assets       947.3          47.4          -     -            -   994.7 
 
 
 
Cash and cash 
equivalents             90.6          40.3       11.2   3.1            -   145.2 
 
 
 
Assets held for 
sale                       -           1.5          -     -            -     1.5 
                  -------------------------------------------------------------- 
 
 
Reportable 
segment assets       1,597.7         125.9       12.5  12.2      (105.5) 1,642.8 
                  -------------------------------------------------------------- 
 
 
Insurance 
contract 
liabilities            752.1          54.5          -   -              -   806.6 
 
 
 
Trade  and other 
payables               531.5          18.2        6.6   4.7            -   561.0 
                  -------------------------------------------------------------- 
 
 
Reportable 
segment 
liabilities          1,283.6          72.7        6.6   4.7            - 1,367.6 
                  -------------------------------------------------------------- 
 
 
 
 
Reportable 
segment net 
assets                 314.1          53.2        5.9   7.5      (105.5)   275.2 
                  -------------------------------------------------------------- 
 
 
Unallocated 
assets and 
liabilities                                                                 75.5 
                                                                        -------- 
 
 
 
 
Consolidated net 
assets                                                                     350.7 
                                                                        -------- 
 
 
5. Net insurance premium revenue 
                                                                  31       31 
                                                            December December 
                                                                2011     2010 
 
                                                                   GBPm        GBPm 
 
 
 
Total motor insurance premiums before co-insurance           1,841.3  1,308.6 
                                                           ------------------ 
 
 
Group gross premiums written after co-insurance              1,128.4    738.5 
 
Outwards reinsurance premiums                                (622.0)  (380.0) 
                                                           ------------------ 
 
 
Net insurance premiums written                                 506.4    358.5 
 
 
 
Change in gross unearned premium provision                   (168.7)  (163.9) 
 
Change in reinsurers' share of unearned premium provision 
                                                               108.1     93.5 
                                                           ------------------ 
 
 
Net insurance premium revenue                                  445.8    288.1 
                                                           ------------------ 
 
The Group's share of the car insurance business was underwritten by Admiral 
Insurance (Gibraltar) Limited and Admiral Insurance Company Limited. All 
contracts are short-term in duration, lasting for 10 or 12 months. 
 
6. Other revenue 
                                      31         31 
                                December   December 
                                    2011       2010 
 
                                       GBPm          GBPm 
 
 
 
 Ancillary revenue                 223.3      174.6 
 
 Price comparison revenue           90.4       75.7 
 
 Other revenue                      35.3       25.9 
                              ---------------------- 
 
 
 Total other revenue               349.0      276.2 
                              ---------------------- 
 
Refer to the Business Review for further detail on the sources of revenue. 
 
7. Profit commission 
                                     31         31 
                               December   December 
                                   2011       2010 
 
                                      GBPm          GBPm 
 
 
 
 
 
 Total profit commission           61.8       67.0 
                             ---------------------- 
 
8. Investment and interest income 
                                                  31         31 
                                            December   December 
                                                2011       2010 
 
                                                   GBPm          GBPm 
 
 
 
 Net investment return                          10.8        8.4 
 
 Interest receivable                             2.9        1.1 
                                          ---------------------- 
 
 
 Total investment and interest income           13.7        9.5 
                                          ---------------------- 
 
Interest received during the year was  GBP2.9m (2010:  GBP1.1m). 
 
9. Operating expenses and share scheme charges 
 
                                        31 December 2011        31 December 2010 
 
                                   Insurance Other Total   Insurance Other Total 
                                   contracts               contracts 
 
                                           GBPm     GBPm     GBPm           GBPm     GBPm     GBPm 
 
 
 
Acquisition of insurance contracts 
                                        36.2     -  36.2        20.9     -  20.9 
 
Administration and other marketing 
costs                                   26.7 125.9 152.6        28.0 102.9 130.9 
                                  ----------------------- ---------------------- 
 
 
Expenses                                62.9 125.9 188.8        48.9 102.9 151.8 
 
 
 
Share scheme charges 
                                           -  18.6  18.6           -  15.0  15.0 
                                  ----------------------- ---------------------- 
 
 
Total expenses and share scheme 
charges                                 62.9 144.5 207.4        48.9 117.9 166.8 
                                  ----------------------- ---------------------- 
 
 
Analysis of other administration and other marketing costs: 
                                                 31         31 
                                           December   December 
                                               2011       2010 
 
                                                  GBPm          GBPm 
 
 
 
 Ancillary sales expenses                      33.8       26.9 
 
 Price comparison operating expenses           79.9       63.6 
 
 Other expenses                                12.2       12.4 
                                         ---------------------- 
 
 
 Total                                        125.9      102.9 
                                         ---------------------- 
 
The  GBP26.7m (2010:  GBP28.0m) administration and marketing costs allocated to 
insurance contracts is principally made up of salary costs. 
 
The gross amount of expenses, before recoveries from co-insurers and reinsurers 
is  GBP369.9m (2010:  GBP333.2m). This amount can be reconciled to the total expenses 
and share scheme charges above of  GBP207.4m (2010:  GBP166.8m) as follows: 
 
                                                              31         31 
                                                        December   December 
                                                            2011       2010 
 
                                                               GBPm          GBPm 
 
 
 
 Gross expenses                                            369.9      333.2 
 
 Co-insurer share of expenses                             (77.9)     (99.5) 
                                                      ---------------------- 
 
 
 Expenses, net of co-insurer share                         292.0      233.7 
 
 
 
 Adjustment for deferral of acquisition costs             (11.0)      (7.9) 
                                                      ---------------------- 
 
 
 Expenses, net of co-insurer share (earned basis)          281.0      225.8 
 
 
 
 Reinsurer share of expenses (earned basis)               (73.6)     (59.0) 
                                                      ---------------------- 
 
 
 Total expenses and share scheme charges                   207.4      166.8 
                                                      ---------------------- 
 
Reconciliation of expenses related to insurance contracts to reported Group 
expense ratio: 
 
                                                    31         31 
                                              December   December 
                                                  2011       2010 
 
                                                     GBPm          GBPm 
 
 
 
 Insurance contract expenses from above           62.9       48.9 
 
 Add:  claims handling expenses                   11.9        8.5 
                                            ---------------------- 
 
 
 Adjusted expenses                                74.8       57.4 
 
 
 
 Net insurance premium revenue                   445.8      288.1 
 
 Reported expense ratio                          16.8%      19.9% 
                                            ---------------------- 
 
10. Staff costs and other expenses 
 
Included in gross expenses, before co-insurance arrangements, are the following: 
                                                31         31 
                                          December   December 
                                              2011       2010 
 
                                                 GBPm          GBPm 
 
 
 
 Salaries                                    114.5       92.5 
 
 Social security charges                      10.3       12.7 
 
 Pension costs                                 1.3        1.3 
 
 Share scheme charges (see note 24)           23.6       18.5 
                                        ---------------------- 
 
 
 Total staff expenses                        149.7      125.0 
                                        ---------------------- 
 
 
 
 
 
Depreciation charge: 
 
- Owned assets                                                       5.4  4.1 
 
- Leased assets                                                      0.7  0.5 
 
Amortisation charge: 
 
- Software                                                           3.3  2.7 
 
- Deferred acquisition costs                                        41.8 23.4 
 
Operating lease rentals: 
 
- Buildings                                                          7.9  6.4 
 
Auditor's remuneration (including VAT): 
 
- Fees payable for the audit of the Company's annual accounts 
                                                                       -    - 
 
- Fees payable for the audit of the Company's subsidiary accounts 
                                                                     0.2  0.2 
 
- Fees payable for other services                                    0.3  0.2 
 
Net foreign exchange losses                                          0.8  0.8 
 
 
                                                                   ---------- 
 
 
Analysis of fees paid to the auditor for other services: 
 
 
 
Tax compliance services                                              0.1    - 
 
Tax advisory services                                                0.2  0.1 
 
Other services                                                         -  0.1 
                                                                   ---------- 
 
 
Total as above                                                       0.3  0.2 
                                                                   ---------- 
 
The amortisation of software and deferred acquisition cost assets is charged to 
expenses in the income statement. 
 
11. Staff numbers (including Directors) 
                                 Average for the year 
 
                                   2011          2010 
                                 Number        Number 
 
 
 
 Direct customer contact staff    4,264         3,280 
 
 Support staff                    1,060           972 
                               ----------------------- 
 
 
 Total                            5,324         4,252 
                               ----------------------- 
 
12. Taxation 
                                                                 31       31 
                                                           December December 
                                                               2011     2010 
 
                                                                  GBPm        GBPm 
 
 
 
Current tax 
 
Corporation tax on profits for the year                        80.3     87.4 
 
Over provision relating to prior periods                      (3.2)    (0.7) 
                                                          ------------------ 
Current tax charge                                             77.1     86.7 
 
 
 
Deferred tax 
 
Current period deferred taxation movement                     (0.8)   (15.3) 
 
Under provision relating to prior periods - deferred tax        1.5      0.5 
                                                          ------------------ 
 
 
Total tax charge per income statement                          77.8     71.9 
                                                          ------------------ 
 
Factors affecting the total tax charge are: 
                                                                     31       31 
                                                               December December 
                                                                   2011     2010 
 
                                                                      GBPm        GBPm 
 
 
 
Profit before tax                                                 299.1    265.5 
                                                              ------------------ 
 
 
Corporation tax thereon at effective UK corporation tax rate 
of 26.5% (2010: 28%)                                               79.3     74.3 
 
 
 
Expenses and provisions not deductible for tax purposes             0.1    (0.1) 
 
Difference in tax rates                                             0.5      0.2 
 
Adjustments relating to prior periods                             (1.7)    (0.1) 
 
Other differences                                                 (0.4)    (2.4) 
                                                              ------------------ 
 
 
Total tax charge for the period as above                           77.8     71.9 
                                                              ------------------ 
 
13. Dividends 
 
Dividends were declared and paid as follows. 
                                                                 31         31 
                                                           December   December 
                                                               2011       2010 
 
                                                                  GBPm          GBPm 
 
 
 
 March 2010 (29.8p per share, paid April 2010)                    -       78.3 
 
 September 2010 (32.6p per share, paid October 2010)              -       86.4 
 
 March 2011 (35.5p per share, paid May 2011)                   94.5          - 
 
 August 2011 (39.1p per share, paid October 2011)             104.3          - 
                                                         ---------------------- 
 
 
 Total dividends                                              198.8      164.7 
                                                         ---------------------- 
 
The dividends declared in March represent the final dividends paid in respect of 
the 2009 and 2010 financial years.  Dividends declared in September 2010 and 
August 2011 are interim distributions in respect of 2010 and 2011. 
 
A final dividend of 36.5p per share ( GBP99m) has been proposed in respect of the 
2011 financial year.  Refer to the Chairman's statement and Business Review for 
further detail. 
 
14. Earnings per share 
 
                                                             31          31 
                                                       December    December 
                                                           2011        2010 
 
 
 
 
 
Profit for the financial year after taxation ( GBPm)         221.2       193.6 
 
 
 
Weighted average number of shares - basic           269,903,301 267,827,176 
 
Unadjusted earnings per share - basic                     81.9p       72.3p 
 
 
 
Weighted average number of shares - diluted         270,782,526 268,221,829 
 
Unadjusted earnings per share - diluted                   81.7p       72.2p 
 
 
 
 
The difference between the basic and diluted number of shares at the end of 
2011 (being 879,225; 2010: 394,653) relates to awards committed, but not yet 
issued under the Group's share schemes.  Refer to note 24 for further detail. 
 
15. Property and equipment 
                            Improvements 
                                to short 
                               leasehold  Computer    Office Furniture and 
                               buildings equipment equipment      fittings Total 
 
                                       GBPm         GBPm         GBPm             GBPm     GBPm 
 
Cost 
 
At 1 January 2010                    5.0      20.1       7.7           3.2  36.0 
 
Additions                            0.7       5.4       1.2           0.4   7.7 
 
Disposals                              -     (0.2)         -             - (0.2) 
 
Transferred    to   'assets 
classified   as   held  for 
sale'                              (0.5)     (1.2)     (0.4)         (0.2) (2.3) 
                           ----------------------------------------------------- 
 
 
At 31 December 2010                  5.2      24.1       8.5           3.4  41.2 
                           ----------------------------------------------------- 
 
 
Depreciation 
 
At 1 January 2010                    2.8      13.7       5.2           2.2  23.9 
 
Charge for the year                  0.9       2.4       0.9           0.4   4.6 
 
Disposals                              -     (0.1)         -             - (0.1) 
 
Transferred    to   'assets 
classified   as   held  for 
sale'                              (0.2)     (0.5)     (0.1)             - (0.8) 
                           ----------------------------------------------------- 
 
 
At 31 December 2010                  3.5      15.5       6.0           2.6  27.6 
                           ----------------------------------------------------- 
 
 
Net book amount 
 
At 1 January 2010                    2.2       6.4       2.5           1.0  12.1 
                           ----------------------------------------------------- 
 
 
Net book amount 
 
At 31 December 2010                  1.7       8.6       2.5           0.8  13.6 
                           ----------------------------------------------------- 
 
 
Cost 
 
At 1 January 2011                    5.2      24.1       8.5           3.4  41.2 
 
Additions                            1.5       4.5       2.9           1.5  10.4 
 
Disposals                              -     (0.3)         -             - (0.3) 
                           ----------------------------------------------------- 
 
 
At 31 December 2011                  6.7      28.3      11.4           4.9  51.3 
                           ----------------------------------------------------- 
 
 
Depreciation 
 
At 1 January 2011                    3.5      15.5       6.0           2.6  27.6 
 
Charge for the year                  0.9       3.5       1.2           0.5   6.1 
 
Disposals                              -         -         -             -     - 
                           ----------------------------------------------------- 
 
 
At 31 December 2011                  4.4      19.0       7.2           3.1  33.7 
                           ----------------------------------------------------- 
 
 
Net book amount 
 
At 31 December 2011                  2.3       9.3       4.2           1.8  17.6 
                           ----------------------------------------------------- 
 
 
 
 The net book value of assets held under finance leases is as follows: 
 
                                31         31 
                          December   December 
                              2011       2010 
 
                                 GBPm          GBPm 
 
 
 
 Computer equipment            2.8        1.2 
                        ---------------------- 
 
16. Intangible assets 
                       Goodwill      Deferred   Software    Total 
                                  acquisition 
                                        costs 
 
                              GBPm             GBPm          GBPm        GBPm 
 
 
 
 
 
 
 
 At 1 January 2010         62.3           9.4        5.3     77.0 
 
 Additions                    -          28.9        3.4     32.3 
 
 Amortisation charge          -        (23.4)      (2.7)   (26.1) 
 
 Disposals                    -             -      (0.3)    (0.3) 
                     --------------------------------------------- 
 
 
 At 31 December 2010       62.3          14.9        5.7     82.9 
 
 
 
 Additions                    -          43.3        6.4     49.7 
 
 Amortisation charge          -        (41.8)      (3.3)   (45.1) 
 
 Disposals                    -             -          -        - 
                     --------------------------------------------- 
 
 
 At 31 December 2011       62.3          16.4        8.8     87.5 
                     --------------------------------------------- 
 
 
 
Goodwill relates to the acquisition of Group subsidiary EUI Limited (formerly 
Admiral Insurance Services Limited) in November 1999. It is allocated solely to 
the UK Car Insurance segment. As described in the accounting policies, the 
amortisation of this asset ceased on transition to IFRS on 1 January 2004. All 
annual impairment reviews since the transition date have indicated that the 
estimated recoverable value of the asset is greater than the carrying amount and 
therefore no impairment losses have been recognised. Refer to the accounting 
policy for goodwill for further information. 
 
17. Financial assets and liabilities 
 
The Group's financial instruments can be analysed as follows: 
                                                              31       31 
                                                        December December 
                                                            2011     2010 
 
Financial assets:                                              GBPm        GBPm 
 
 
 
Investments held at fair value                             862.1    363.6 
 
Held to maturity deposits with credit institutions         297.0    299.6 
 
Receivables - amounts owed by policyholders                423.9    341.5 
                                                       ------------------ 
 
 
Total financial assets per consolidated balance sheet    1,583.0  1,004.7 
 
 
 
Trade and other receivables                                 52.1     47.9 
 
Cash and cash equivalents                                  224.6    246.7 
                                                       ------------------ 
 
 
                                                         1,859.7  1,299.3 
                                                       ------------------ 
Financial liabilities: 
 
 
 
Trade and other payables                                   856.6    561.0 
                                                       ------------------ 
 
All investments held at fair value are invested in AAA-rated money market 
liquidity funds.  These funds target a short term cash return with capital 
security and low volatility and continue to achieve these goals. 
 
The approximate fair value of held to maturity deposits is  GBP280.8m (2010: 
 GBP285.2m) based on a calculation to discount expected cashflows arising at the 
Group's weighted average cost of capital (WACC). The amortised cost carrying 
amount of receivables is a reasonable approximation of fair value. 
 
The maturity profile of financial assets and liabilities at 31 December 2011 is 
as follows: 
 
                                                 On < 1 Year Between 1 > 2 Years 
                                             demand              and 2 
                                                                 years 
 
Financial assets:                                 GBPm        GBPm         GBPm         GBPm 
 
 
 
Investments held at fair value                862.1        -         -         - 
 
Held to maturity deposits with credit             -    175.3      79.2      42.5 
institutions 
 
Receivables - amounts owed by policyholders       -    423.9         -         - 
                                           ------------------------------------- 
 
 
Total financial assets                        862.1    599.2      79.2      42.5 
 
 
 
Trade and other receivables                       -     52.1         -         - 
 
Cash and cash equivalents                     224.6        -         -         - 
                                           ------------------------------------- 
 
 
                                            1,086.7    651.3      79.2      42.5 
                                           ------------------------------------- 
Financial liabilities: 
 
 
 
Trade and other payables                          -    856.6         -         - 
                                           ------------------------------------- 
 
The maturity profile of financial assets and liabilities at 31 December 2010 was 
as follows: 
 
                                                 On < 1 Year Between 1 > 2 Years 
                                             demand              and 2 
                                                                 years 
 
Financial assets:                                 GBPm        GBPm         GBPm         GBPm 
 
 
 
Investments held at fair value                363.6        -         -         - 
 
Held to maturity deposits with credit             -    197.3      60.8      41.5 
institutions 
 
Receivables - amounts owed by policyholders       -    341.5         -         - 
                                            ------------------------------------ 
 
 
Total financial assets                        363.6    538.8      60.8      41.5 
 
 
 
Trade and other receivables                       -     47.9         -         - 
 
Cash and cash equivalents                     246.7        -         -         - 
                                            ------------------------------------ 
 
 
                                              610.3    586.7      60.8      41.5 
                                            ------------------------------------ 
Financial liabilities: 
 
 
 
Trade and other payables                          -    561.0         -         - 
                                            ------------------------------------ 
 
Objectives, policies and procedures for managing financial assets and 
liabilities 
 
The Group's activities expose it primarily to the significant financial risks of 
credit risk, interest rate risk, liquidity risk and foreign exchange risk.  The 
Board of Directors has delegated the task of supervising risk management and 
internal control to the Risk Committee. There is also an Investment Committee 
that makes recommendations to the Board on the Group's investment strategy. 
 
There are several key elements to the risk management environment throughout the 
Group. These are detailed in full in the Corporate Governance statement. 
Specific considerations for the risks arising from financial assets and 
liabilities are detailed below. 
 
Credit risk 
 
The Group defines credit risk as the risk of loss if another party fails to 
perform its obligations or fails to perform them in a timely fashion. The key 
areas of exposure to credit risk for the Group result through its reinsurance 
programme, investments, bank deposits and policyholder receivables. 
 
Economic and financial market conditions have led the Directors to consider 
counterparty exposure more frequently and in significant detail.   The Directors 
consider that the policies and procedures in place to manage credit exposure 
continue to be appropriate for the Group's risk appetite, and no material credit 
losses have been experienced by the Group. 
 
There are no specific concentrations of credit risk with respect to investment 
counterparties due to the structure of the liquidity funds which invest in a 
wide range of very short duration, high quality securities. Cash balances and 
deposits are placed only with highly rated credit institutions. 
 
To mitigate the risk arising from exposure to reinsurers (in the form of 
reinsurance recoveries and profit commissions), the Group only conducts business 
with companies of specified financial strength ratings. In addition, most 
reinsurance contracts are operated on a funds withheld basis, which 
substantially reduces credit risk. 
 
The other principal form of credit risk is in respect of amounts due from 
policyholders, largely due to the potential for default by instalment payers. 
 The impact of this is mitigated by the large customer base and low average 
level of balance recoverable. There is also mitigation by the operation of 
numerous high and low level controls in this area, including payment on policy 
acceptance as opposed to inception and automated cancellation procedures for 
policies in default. 
 
The Group's maximum exposure to credit risk at 31 December 2011 is  GBP1,807.6m 
(2010:  GBP1,251.4m) being the carrying value of financial assets and cash. The 
group does not use credit derivatives or similar instruments to mitigate 
exposure.  The amount of bad debt expense relating to policyholder debt charged 
to the income statement in 2010 and 2011 is insignificant. 
 
There were no significant financial assets that were past due at the close of 
either 2011 or 2010. 
 
The Group's credit risk exposure to assets with external ratings is as follows: 
                                                            31       31 
                                                      December December 
                                               Rating     2011     2010 
 
                                                             GBPm        GBPm 
 
 
 
Financial institutions - Money market funds       AAA    862.1    363.6 
 
Financial institutions - Credit institutions       AA    178.2    252.6 
 
Financial institutions - Credit institutions        A     98.0     47.0 
 
Financial institutions - Credit institutions      BBB     20.8        - 
 
Reinsurers                                          A     88.3    104.4 
                                                     ------------------ 
 
 
 
Interest rate risk 
 
The Group considers interest rate risk to be the risk that unfavourable 
movements in interest rates could adversely impact on the capital values of 
financial assets and liabilities.  This relates primarily to investments held at 
fair value. 
 
As noted above, the Group invests in money market liquidity funds, which in turn 
invest in a mixture of very short dated fixed and variable rate securities, such 
as cash deposits, certificates of deposits, floating rate notes and other 
commercial paper. 
 
The funds are not permitted to have an average maturity greater than 60 days and 
hence are not subject to large movements in yield and value resulting from 
changes in market interest rates (as longer duration fixed income portfolios can 
experience).  Returns are likely to closely track the LIBID benchmark and hence 
while the Group's investment return will vary according to market interest 
rates, the capital value of these investment funds will not be impacted by rate 
movements.  The interest rate risk arising is therefore considered to be 
minimal. 
 
The Group also holds a number of fixed rate, longer-term deposits with UK credit 
institutions. These are classified as held to maturity and valued at amortised 
cost. Therefore neither the capital value of the deposits, or the interest 
return will be impacted by fluctuations in interest rates. 
 
No sensitivity analysis to interest rates has been presented on the grounds of 
materiality. 
 
Liquidity risk 
 
Liquidity risk is defined as the risk that the Group does not have sufficient, 
available, financial resources to enable it to meet its obligations as they fall 
due, or can only secure them at excessive cost. 
 
The Group is strongly cash generative due to the large proportion of revenue 
arising from non-underwriting activity.  Further, as noted above, a significant 
portion of insurance funds are invested in money market liquidity funds with 
same day liquidity, meaning that a large proportion of the Group cash and 
investments are immediately available. 
 
A breakdown of the Group's financial liabilities - trade and other payables is 
shown in note 21. In terms of the maturity profile of these liabilities, all 
amounts will mature within 3 - 6 months of the balance sheet date except for a 
minority of finance lease liabilities which will expire after 12 months. (Refer 
to note 22 and the maturity profile at the start of this note for further 
detail.) 
 
In practice, the Group's Directors expect actual cashflows to be consistent with 
this maturity profile except for amounts owed to co-insurers and reinsurers. Of 
the total amounts owed to co- insurers and reinsurers of  GBP579.4m (2010: 
 GBP327.4m),  GBP432.9m (2010:  GBP213.8m) is held under funds withheld arrangements and 
therefore not expected to be settled within 12 months. 
 
A maturity analysis for insurance contract liabilities is included in note 18. 
 
The maturity profile for financial assets is included at the start of this note. 
The Group's Directors believe that the cashflows arising from these assets will 
be consistent with this profile. 
 
Liquidity risk is not, therefore considered to be significant. 
 
Foreign exchange risks 
 
Foreign exchange risks arise from unfavourable movements in foreign exchange 
rates that could adversely impact the valuation of overseas assets. 
The Group is exposed to foreign exchange risk through its expanding operations 
overseas.  Although the relative size of the European and International 
operations means that the risks are relatively small, increasingly volatile 
foreign exchange rates could result in larger potential gains or losses.  Assets 
held to fund insurance liabilities are held in the currency of the liabilities, 
however surplus assets held as regulatory capital in foreign currencies remain 
exposed. 
 
Fair value 
 
For cash at bank and cash deposits, the fair value approximates to the book 
value due to their short maturity. For assets held at fair value through profit 
and loss, their value equates to level 1 (quoted prices in active markets) of 
the fair value hierarchy specified in the amendment to IFRS 7. 
 
Objectives, policies and procedures for managing capital 
 
The Group manages its capital to ensure that all entities within the Group are 
able to continue as going concerns and also to ensure that regulated entities 
comfortably meet regulatory requirements.   Excess capital above these levels 
within subsidiaries is paid up to the Group holding company in the form of 
dividends on a regular basis. 
 
The Group's dividend policy is to make distributions after taking into account 
capital that is required to be held a) for regulatory purposes; b) to fund 
expansion activities; and c) as a further prudent buffer against unforeseen 
events.  This policy gives the Directors flexibility in managing the Group's 
capital. 
 
Capital continues to be held in equity form, with no debt. 
 
18. Reinsurance assets and insurance contract liabilities 
 
A) Objectives, policies and procedures for the management of insurance risk: 
 
The Group is involved in issuing motor insurance contracts that transfer risk 
from policyholders to the Group and its underwriting partners. 
 
Insurance risk primarily involves uncertainty over the occurrence, amount or 
timing of claims arising on insurance contracts issued. 
 
The key reserving risk is that the frequency and / or value of the claims 
arising exceeds expectation and the value of insurance liabilities established. 
 
The Board of Directors is responsible for the management of insurance risk, 
although as mentioned in note 17, it has delegated the task of supervising risk 
management to the Risk Committee. 
 
The Board implements certain policies in order to mitigate and control the level 
of insurance risk accepted by the Group. These include underwriting partnership 
arrangements, pricing policies and claims management and administration 
policies. 
 
A number of the key elements of these policies and procedures are detailed 
below: 
 
i) Co-insurance and reinsurance: 
 
As noted in the Business Review, the Group cedes a significant amount of the 
motor insurance business generated to external underwriters.  In 2011, 40% of 
the UK risk was shared under a co-insurance contract, under which the primary 
risk is borne by the co-insurer.  A further 32.5% of the UK risk was ceded under 
quota share reinsurance contracts. 
 
As well as these proportional arrangements, an excess of loss reinsurance 
programme is also purchased to protect the Group against very large individual 
claims and catastrophe losses. 
 
ii) Data driven pricing: 
 
The Group's underwriting philosophy is focused on a sophisticated data-driven 
approach to pricing and underwriting and on exploiting the competitive 
advantages direct insurers enjoy over traditional insurers through: 
 
  * Collating and analysing more comprehensive data from customers; 
  * Tight control over the pricing guidelines in order to target profitable 
    business sectors; and 
  * Fast and flexible responsiveness to data analysis and market trends. 
 
The Group is committed to establishing premium rates that appropriately price 
the underwriting risk and exposure.  Rates are set utilising a larger than 
average number of underwriting criteria. 
 
The Directors believe that there is a strong link between the increase in depth 
of data that the Group has been able to collate over time and the lower than 
average historic reported loss ratios enjoyed by the Group. 
 
iii) Effective claims management: 
 
The Group adopts various claims management strategies designed to ensure that 
claims are paid at an appropriate level and to minimise the expenses associated 
with claims management.  These include: 
 
- An effective, computerised workflow system (which along with the appropriate 
level of resources employed helps reduce the scope for error and avoids 
significant backlogs); 
 
- Use of an outbound telephone team to contact third parties aiming to minimise 
the potential claims costs and to ensure that more third parties utilise the 
Group approved repairers; 
 
- Use of sophisticated and innovative methods to check for fraudulent claims. 
 
Concentration of insurance risk: 
 
The Directors do not believe there are significant concentrations of insurance 
risk. This is because, although the Group only writes one line of insurance 
business, the risks are spread across a large number of people and a wide 
regional base. 
 
B) Sensitivity of recognised amounts to changes in assumptions: 
 
The following table sets out the impact on equity at 31 December 2011 that would 
result from a 1 per cent worsening in the UK loss ratios used for each 
underwriting year for which material amounts remain outstanding. 
 
                                           Underwriting year 
 
                            2006   2007   2008   2009   2010   2011 
 
 
 
 Booked loss ratio           74%    69%    72%    77%    77%    82% 
 
 
 
 Impact of 1% change ( GBPm)    2.1    3.6    2.8    4.1    8.5    6.2 
                          ------------------------------------------ 
 
 
The impact is stated net of reinsurance and includes the change in net insurance 
claims along with the associated profit commission movements that result from 
changes in loss ratios.  The figures are stated net of tax at the current rate. 
 
C) Analysis of recognised amounts: 
                                                              31         31 
                                                        December   December 
                                                            2011       2010 
 
                                                               GBPm          GBPm 
 
 
 
 Gross: 
 
 
 
 Claims outstanding                                        781.1      434.2 
 
 Unearned premium provision                                552.6      372.4 
                                                      ---------------------- 
 
 
 Total gross insurance liabilities                       1,333.7      806.6 
                                                      ---------------------- 
 
 
 Recoverable from reinsurers: 
 
 
 
 Claims outstanding                                        334.2      165.2 
 
 Unearned premium provision                                305.6      191.8 
                                                      ---------------------- 
 
 
 Total reinsurers' share of insurance liabilities          639.8      357.0 
                                                      ---------------------- 
 
 
 Net: 
 
 
 
 Claims outstanding                                        446.9      269.0 
 
 Unearned premium provision                                247.0      180.6 
                                                      ---------------------- 
 
 
 Total insurance liabilities - net                         693.9      449.6 
                                                      ---------------------- 
 
The  maturity profile of  gross insurance liabilities  at the end  of 2011 is as 
follows: 
                                     < 1 Year   1 - 3 years   > 3 years 
 
                                            GBPm             GBPm           GBPm 
 
 
 
 
 
 Claims outstanding                     234.3         266.6       280.2 
 
 Unearned premium provision             552.6             -           - 
                                   ------------------------------------- 
 
 
 Total gross insurance liabilities      786.9         266.6       280.2 
                                   ------------------------------------- 
 
The  maturity profile of gross  insurance liabilities at the  end of 2010 was as 
follows: 
                                     < 1 Year   1 - 3 years   > 3 years 
 
                                            GBPm             GBPm           GBPm 
 
 
 
 
 
 Claims outstanding                     130.3         147.6       156.3 
 
 Unearned premium provision             372.4             -           - 
                                   ------------------------------------- 
 
 
 Total gross insurance liabilities      502.7         147.6       156.3 
                                   ------------------------------------- 
 
D) Analysis of UK claims incurred 
 
The following tables illustrate the development of net UK Car Insurance claims 
incurred for the past five financial periods, including the impact of re- 
estimation of claims provisions at the end of each financial year. The first 
table shows actual net claims incurred, and the second shows the development of 
UK loss ratios. Figures are shown net of reinsurance and are on an underwriting 
year basis. 
 
                                         Financial year ended 31 December 
 
Analysis of claims incurred (Net    2007    2008    2009    2010    2011   Total 
amounts): 
 
                                       GBPm       GBPm       GBPm       GBPm       GBPm       GBPm 
 
 
 
Underwriting year (UK only): 
 
 
 
Earlier years                     (26.3)    31.1    10.6     0.1     8.2 
 
2007                              (67.3)  (42.0)    11.6     2.7     0.6  (94.4) 
 
2008                                   -  (89.5)  (57.7)    10.2     4.6 (132.4) 
 
2009                                   -       -  (96.9)  (66.9)   (4.8) (168.6) 
 
2010                                   -       -       - (130.2) (128.5) (258.7) 
 
2011                                   -       -       -       - (203.7) (203.7) 
                                 ----------------------------------------------- 
 
 
UK net claims incurred (excluding 
claims handling costs)            (93.6) (100.4) (132.4) (184.1) (323.6) 
 
International net claims incurred  (2.8)   (9.5)  (13.6)  (15.9)  (28.3) 
 
Claims handling costs and other 
amounts                            (3.4)   (4.7)   (5.7)   (8.5)  (11.9) 
 
Total net claims incurred         (99.8) (114.6) (151.7) (208.5) (363.8) 
                                 ----------------------------------------------- 
 
                                    Financial year ended 31 December 
 
 UK loss ratio development:         2007   2008   2009   2010   2011 
 
                                       GBPm      GBPm      GBPm      GBPm      GBPm 
 
 
 
 Underwriting year (UK only): 
 
 
 
 2006                                87%    79%    75%    75%    74% 
 
 2007                                89%    80%    72%    70%    69% 
 
 2008                                       88%    79%    74%    72% 
 
 2009                                              84%    75%    77% 
 
 2010                                                     78%    77% 
 
 2011                                                            82% 
                                  ----------------------------------- 
 
E) Analysis of net claims provision releases (UK business only): 
 
The following table analyses the impact of movements in prior year claims 
provisions, in terms of their net value, and their impact on the reported loss 
ratio.  This data is presented on an underwriting year basis. 
 
                                         Financial year ended 31 December 
 
                                        2007    2008    2009    2010    2011 
 
                                           GBPm       GBPm       GBPm       GBPm       GBPm 
 
 Underwriting year: 
 
 
 
 2000                                    0.7     0.4     0.4       -   (0.4) 
 
 2001                                    1.5     0.5     0.5       -       - 
 
 2002                                    1.3       -     0.3     0.3     0.2 
 
 2003                                    3.2     2.3     1.2       -     0.7 
 
 2004                                    7.6     6.4   (1.6)     0.8     1.2 
 
 2005                                   12.6    11.0     1.8       -     3.7 
 
 2006                                    2.6    10.5     7.9   (1.0)     2.9 
 
 2007                                      -     6.9    11.6     2.7     0.6 
 
 2008                                      -       -     9.2    10.3     4.5 
 
 2009                                      -       -       -    10.4   (4.7) 
 
 2010                                      -       -       -       -     1.6 
                                     ---------------------------------------- 
 
 
 Total net release                      29.5    38.0    31.3    23.5    10.3 
 
 
 
 Net UK premium revenue                140.2   161.9   199.1   269.4   418.6 
 
 Release as % of net premium revenue   21.0%   23.5%   15.7%    8.7%    2.5% 
 
 
F) Reconciliation of movement in net claims provision: 
                                                     31         31 
                                               December   December 
                                                   2011       2010 
 
                                                      GBPm          GBPm 
 
 
 
 Net claims provision at start of period          269.0      209.4 
 
 
 
 Net claims incurred                              351.9      199.9 
 
 Net claims paid                                (174.0)    (140.3) 
                                             ---------------------- 
 
 
 Net claims provision at end of period            446.9      269.0 
                                             ---------------------- 
 
G) Reconciliation of movement in net unearned premium provision: 
 
                                                               31         31 
                                                         December   December 
                                                             2011       2010 
 
                                                                GBPm          GBPm 
 
 
 
 Net unearned premium provision at start of period          180.6      110.6 
 
 
 
 Written in the period                                      506.4      358.5 
 
 Earned in the period                                     (440.0)    (288.5) 
                                                       ---------------------- 
 
 
 Net unearned premium provision at end of period            247.0      180.6 
                                                       ---------------------- 
 
 19. Trade and other receivables 
                                               31         31 
                                         December   December 
                                             2011       2010 
 
                                                GBPm          GBPm 
 
 
 
 Trade receivables                           51.1       47.9 
 
 Prepayments and accrued income               1.0          - 
                                       ---------------------- 
 
 
 Total trade and other receivables           52.1       47.9 
                                       ---------------------- 
 
20. Cash and cash equivalents 
                                             31         31 
                                       December   December 
                                           2011       2010 
 
                                              GBPm          GBPm 
 
 
 
 Cash at bank and in hand                 224.6      246.7 
                                     ---------------------- 
 
 
 Total cash and cash equivalents          224.6      246.7 
                                     ---------------------- 
 
Cash and cash equivalents includes cash in hand, deposits held at call with 
banks, and other short-term deposits with original maturities of three months or 
less. 
 
21. Trade and other payables 
                                                            31         31 
                                                      December   December 
                                                          2011       2010 
 
                                                             GBPm          GBPm 
 
 
 
 Trade payables                                           12.1       13.3 
 
 Amounts owed to co-insurers and reinsurers              579.4      327.4 
 
 Finance leases due within 12 months                       0.9          - 
 
 Finance leases due after 12 months                          -        0.2 
 
 Other taxation and social security liabilities           21.9       16.5 
 
 Other payables                                           51.0       59.7 
 
 Accruals and deferred income (see below)                191.3      143.9 
                                                    ---------------------- 
 
 
 Total trade and other payables                          856.6      561.0 
                                                    ---------------------- 
 
Of amounts owed to co-insurers and reinsurers,  GBP432.9m (2010:  GBP213.8m) is held 
under funds withheld arrangements. 
 
Analysis of accruals and deferred income: 
 
                                                               31         31 
                                                         December   December 
                                                             2011       2010 
 
                                                                GBPm          GBPm 
 
 
 
 Premium receivable in advance of policy inception          110.1       82.3 
 
 Accrued expenses                                            55.8       46.2 
 
 Deferred income                                             25.4       15.4 
                                                       ---------------------- 
 
 
 Total accruals and deferred income as above                191.3      143.9 
                                                       ---------------------- 
 
 
22. Obligations under finance leases 
 
Analysis of finance lease liabilities: 
 
                                 At 31 December 2011         At 31 December 2010 
 
                          Minimum Interest Principal  Minimum Interest Principal 
                            lease                       lease 
                         payments                    payments 
 
                                GBPm        GBPm         GBPm        GBPm        GBPm         GBPm 
 
 
 
Less than one year            0.9        -       0.9        -        -         - 
 
Between one and five 
years                           -        -         -      0.2        -       0.2 
 
More than five years            -        -         -        -        -         - 
                        -------------------------------------------------------- 
 
 
                              0.9        -       0.9      0.2        -       0.2 
                        -------------------------------------------------------- 
 
The fair value of the Group's lease obligations approximates to their carrying 
amount. 
 
23. Deferred income tax asset 
                                                 31         31 
                                           December   December 
                                               2011       2010 
 
                                                  GBPm          GBPm 
 
 
 
 Brought  forward at start of period         (12.4)        5.7 
 
 Movement in period                             2.1     (18.1) 
                                         ---------------------- 
 
 
 Carried forward at end of period            (10.3)     (12.4) 
                                         ---------------------- 
 
The net balance provided at the end of the year is made up as follows: 
 
 Analysis of net deferred tax (asset):             31         31 
                                             December   December 
                                                 2011       2010 
 
                                                    GBPm          GBPm 
 
 
 
 Tax treatment of share scheme charges          (3.6)      (6.9) 
 
 Capital allowances                             (1.5)      (1.3) 
 
 Other differences                              (5.2)      (4.2) 
                                           ---------------------- 
 
 
 Deferred tax (asset) at end of period         (10.3)     (12.4) 
                                           ---------------------- 
 
The UK corporation tax rate reduced from 28% to 26% on 1 April 2011. It is 
expected to fall to 25% on 1 April 2012.  Deferred tax has therefore been 
calculated at 25% where the temporary difference is expected to reverse after 
this date. 
 
The amount of deferred tax (expense) / income recognised in the income statement 
for each of the temporary differences reported above is: 
 
 Amounts credited to income or expense:             31         31 
                                              December   December 
                                                  2011       2010 
 
                                                     GBPm          GBPm 
 
 
 
 Tax treatment of share scheme charges             1.9      (0.8) 
 
 Capital allowances                              (0.2)      (0.3) 
 
 Other differences                               (1.0)        3.6 
 
 Remittance of overseas income                       -       12.3 
                                            ---------------------- 
 
 
 Net deferred tax credited to income             (0.7)       14.8 
                                            ---------------------- 
 
The difference between the total movement in the deferred tax balance above and 
the amount charged to income relates to deferred tax on share scheme charges 
that has been credited directly to equity. 
 
24. Share capital 
                                                 31         31 
                                           December   December 
                                               2011       2010 
 
                                                  GBPm          GBPm 
 
 Authorised: 
 
 
 
 500,000,000 ordinary shares of 0.1p            0.5        0.5 
                                         ---------------------- 
 
 
 Issued, called up and fully paid: 
 
 
 
 270,789,075 ordinary shares of 0.1p            0.3          - 
 
 268,571,725 ordinary shares of 0.1p              -        0.3 
                                         ---------------------- 
 
 
                                                0.3        0.3 
                                         ---------------------- 
 
During 2011 2,217,350 (2010: 2,094,434) new ordinary shares of 0.1p were issued 
to the trusts administering the Group's share schemes. 
 
717,350 (2010: 594,434) of these were issued to the Admiral Group Share 
Incentive Plan Trust for the purposes of this share scheme.  These shares are 
entitled to receive dividends. 
 
1,500,000 (2010: 1,500,000) were issued to the Admiral Group Employee Benefit 
Trust for the purposes of the Discretionary Free Share Scheme.  The Trustees 
have waived the right to dividend payments, other than to the extent of 0.001p 
per share, unless and to the extent otherwise directed by the Company from time 
to time. 
 
Staff share schemes: 
 
Analysis of share scheme costs (per income statement): 
                                        31         31 
                                  December   December 
                                      2011       2010 
 
                                         GBPm          GBPm 
 
 
 
 SIP charge (note i)                   6.0        5.1 
 
 DFSS charge (note ii)                12.6        9.9 
                                ---------------------- 
 
 
 Total share scheme charges           18.6       15.0 
                                ---------------------- 
 
The share scheme charges reported above are net of the co-insurance share and 
therefore differ from the gross charge reported in note 10 (2011:  GBP23.6m, 2010: 
 GBP18.5m) and the gross credit to reserves reported in the consolidated statement 
of changes in equity. 
 
The consolidated cashflow statement also shows the gross charge in the 
reconciliation between 'profit after tax' and 'cashflows from operating 
activities'. The co-insurance share of the charge is included in the 'change in 
trade and other payables' line. 
 
(i) The Approved Share Incentive Plan (the SIP) 
 
Eligible employees qualify for awards under the SIP based upon the performance 
of the Group in each half-year period.  The current maximum award for each year 
is  GBP3,000 per employee. 
 
The awards are made with reference to the Group's performance against prior year 
profit before tax.  Employees must remain in employment for the holding period 
(three years from the date of award) otherwise the shares are forfeited. 
 
The fair value of shares awarded is either the share price at the date of award, 
or is estimated at the latest share price available when drawing up the 
financial statements for awards not yet made (and later adjusted to reflect the 
actual share price on the award date).  Awards under the SIP are entitled to 
receive dividends, and hence no adjustment has been made to this fair value. 
 
(ii) The Discretionary Free Share Scheme (the DFSS) 
 
Under the DFSS, details of which are contained in the Remuneration policy 
section of the Remuneration report, individuals receive an award of free shares 
at no charge.  Staff must remain in employment until the vesting date in order 
to receive shares.  The maximum number of shares that can vest relating to the 
2011 scheme is 1,791,234 (2010 scheme: 1,662,303). 
 
Individual awards are calculated based on the growth in the Company's earnings 
per share (EPS) relative to a risk free return (RFR), for which LIBOR has been 
selected as a benchmark.  This performance is measured over the same three-year 
period. 
 
For the 2011 and 2010 schemes, 50% of the shares awarded at the start of the 
three year vesting period are subject to these performance conditions. 
The range of awards is as follows: 
 
  * If the growth in EPS is less than the RFR, no awards vest 
  * EPS growth is equal to RFR - 10% of maximum award vests 
  * To achieve the maximum award, EPS growth has to be 36 points higher than RFR 
    over the three year period 
 
Between 10% and 100% of the maximum awards, a linear relationship exists. 
 
Awards under the DFSS are not eligible for dividends (although a discretionary 
bonus is currently paid equivalent to the dividend that would have been paid on 
the respective shareholding) and hence the fair value of free shares to be 
awarded under this scheme has been revised downwards to take account of these 
distributions.  The unadjusted fair value is based on the share price at the 
date on which awards were made (as stated in the Remuneration report). 
 
Number of free share awards committed at 31 December 2011: 
 
                                      Awards          Vesting 
                                 outstanding             date 
                                        (*1) 
 
 
 
 SIP H208 scheme                     477,432       April 2012 
 
 SIP H109 scheme                     396,200   September 2012 
 
 SIP H209 scheme                     377,641       March 2013 
 
 SIP H110 scheme                     352,100      August 2013 
 
 SIP H210 scheme                     346,590       March 2014 
 
 SIP H111 scheme                     489,060   September 2014 
 
 DFSS 2009 scheme  1(st) award     1,313,865       April 2012 
 
 DFSS 2009 scheme  2(nd) award       127,020      August 2012 
 
 DFSS 2010 scheme  1(st) award     1,542,453       April 2013 
 
 DFSS 2010 scheme  2(nd) award       120,951      August 2013 
 
 DFSS 2011 scheme  1(st) award     1,634,032       April 2014 
 
 DFSS 2011 scheme  2(nd) award       157,202   September 2014 
                               --------------- 
 
 
 Total awards committed            7,334,546 
                               --------------- 
 
*1 - being the maximum number of awards expected to be made before accounting 
for expected staff attrition. 
 
During the year ended 31 December 2011, awards under the SIP H207 and H108 
schemes and the DFSS 2008 scheme vested. The total number of awards vesting for 
each scheme is as follows. 
 
Number of free share awards vesting during the year ended 31 December 2011: 
 
                                      Original      Awards 
                                        Awards      vested 
 
 
 
 
 SIP H207 scheme                       337,770     294,192 
 
 SIP H108 scheme                       352,732     313,123 
 
 DFSS 2008 scheme, 1(st) award       1,306,381   1,165,265 
 
 DFSS 2008 scheme, 2(nd) award          87,691      67,968 
                                   ------------------------ 
 
25. Financial commitments 
 
The Group was committed to total minimum obligations under operating leases on 
land and buildings as follows: 
                                        31         31 
                                  December   December 
 Operating leases expiring:           2011       2010 
 
                                         GBPm          GBPm 
 
 
 
 Within one year                         -        0.2 
 
 Within two to five years             12.0       11.1 
 
 Over five years                      20.3       16.4 
                                ---------------------- 
 
 
 Total commitments                    32.3       27.7 
                                ---------------------- 
 
Operating lease payments represent rentals payable by the Group for its office 
properties. 
In addition, the Group had contracted to spend the following on property and 
equipment at the end of each period: 
                                    31         31 
                              December   December 
                                  2011       2010 
 
                                     GBPm          GBPm 
 
 
 
 Expenditure contracted              -          - 
                            ---------------------- 
 
26. Group subsidiary companies 
 
The Parent Company's principal subsidiaries are as follows: 
 
Subsidiary           Country of          Class of    %         Principal 
                     incorporation       shares held Ownership activity 
 
 
 
EUI Limited          England and Wales   Ordinary    100       General insurance 
                                                               intermediary 
 
EUI (France) Limited England and Wales   Ordinary    100       General insurance 
                                                               intermediary 
 
Admiral Insurance    England and Wales   Ordinary    100       Insurance Company 
Company Limited 
 
Admiral Insurance    Gibraltar           Ordinary    100       Insurance Company 
(Gibraltar) Limited 
 
Able Insurance       England and Wales   Ordinary    100       Intermediary 
Services Limited 
 
Inspop.com Limited   England and Wales   Ordinary    100       Internet 
                                                               insurance 
                                                               intermediary 
 
Elephant Insurance   United States of    Ordinary    100       Insurance Company 
Company              America 
 
Elephant Insurance   United States of    Ordinary    100       Insurance 
Services, LLC        America                                   intermediary 
 
Rastreator.com       England and Wales   Ordinary    75        Internet 
Limited                                                        insurance 
                                                               intermediary 
 
Inspop Technologies  India               Ordinary    100       Internet 
Private Limited                                                technology 
                                                               supplier 
 
Inspop.com (France)  England and Wales   Ordinary    100       Internet 
Limited                                                        insurance 
                                                               intermediary 
 
Inspop.com (Italy)   England and Wales   Ordinary    100       Internet 
Limited                                                        insurance 
                                                               intermediary 
 
Admiral Syndicate    England and Wales   Ordinary    100       Dormant 
Limited 
 
Admiral Syndicate    England and Wales   Ordinary    100       Dormant 
Management Limited 
 
Admiral Life Limited England and Wales   Ordinary    100       Dormant 
 
Bell Direct Limited  England and Wales   Ordinary    100       Dormant 
 
Confused.com Limited England and Wales   Ordinary    100       Dormant 
 
Diamond Motor        England and Wales   Ordinary    100       Dormant 
Insurance Services 
Limited 
 
Elephant Insurance   England and Wales   Ordinary    100       Dormant 
Services Limited 
 
For further information on how the Group conducts its business across UK, Europe 
and the USA, refer to the Business Review. 
 
27. Related party transactions 
 
a) Mapfre: 
 
In 2011, the Group participated in transactions with Mapfre S.A. during the 
normal course of its International Car Insurance and Price Comparison 
operations. Mapfre is a related party of Admiral Group due to its 25% minority 
interest in Group subsidiary Rastreator.com Limited.  Details of the total 
transactions with Mapfre and balances outstanding as at 31 December are given in 
the table below. 
 
                                                 31         31 
                                           December   December 
                                               2011       2010 
 
 
 
 Total transactions                             0.7        0.3 
 
 Balances outstanding at 31 December            0.1          - 
                                         ---------------------- 
 
b) Other: 
 
Details relating to the remuneration and shareholdings of key management 
personnel are set out in the Remuneration Report (audited section). Key 
management personnel are able to obtain discounted motor insurance at the same 
rates as all other Group staff, typically at a reduction of 15%. 
 
The Board considers that only the Board of Directors of Admiral Group plc are 
key management personnel. 
 
27. Statutory information 
 
The financial information set out above does not constitute the company's 
statutory accounts for the years ended 31 December 2011 or 2010.  Statutory 
accounts for 2010 have been delivered to the registrar of companies, and those 
for 2011 will be delivered in due course.  The auditors have reported on those 
accounts; their reports were (i) unqualified, (ii) did not include a reference 
to any matters to which the auditors drew attention by way of emphasis without 
qualifying their report and (iii) did not contain a statement under section 498 
(2) or (3) of the Companies Act 2006. 
 
Consolidated financial summary 
 
Basis of preparation: 
 
The figures below are as stated in the Group financial statements preceding this 
financial summary and issued previously.  Only selected lines from the income 
statement and balance sheet have been included. 
 
Income statement 
                               --------------------------------------- 
                                   2011    2010    2009    2008   2007 
                                      GBPm       GBPm       GBPm       GBPm      GBPm 
 
Total motor premiums            1,841.3 1,308.6   847.7   716.3  631.3 
                               --------------------------------------- 
Net insurance premium revenue 
                                  445.8   288.1   211.9   169.8  142.2 
 
Other revenue                     349.0   276.2   232.6   193.9  176.9 
 
Profit commission                  61.8    67.0    54.2    34.7   20.5 
 
Investment and interest income     13.7     9.5     8.8    24.4   24.6 
                               --------------------------------------- 
 
 
Net revenue                       870.3   640.8   507.5   422.8  364.2 
 
 
 
Net insurance claims            (363.8) (208.5) (151.7) (114.6) (99.8) 
 
Total expenses                  (207.4) (166.8) (140.0) (105.7) (82.0) 
                               --------------------------------------- 
 
 
Operating profit                  299.1   265.5   215.8   202.5  182.4 
                               --------------------------------------- 
 
Balance sheet 
                             -------------------------------------- 
                                 2011    2010    2009    2008  2007 
                                    GBPm       GBPm       GBPm       GBPm     GBPm 
 
Property and equipment 
                                 17.6    13.6    12.1    11.0   7.7 
 
Intangible assets                87.5    82.9    77.0    75.7  69.1 
 
Deferred income tax              10.3    12.4       -       -   1.6 
 
Reinsurance assets              639.8   357.0   212.9   170.6 131.7 
 
Trade and other receivables 
                                 52.1    47.9    32.7    25.5  22.6 
 
Financial assets              1,583.0 1,004.7   630.9   586.9 481.8 
 
Cash and cash equivalents       224.6   246.7   211.8   144.3 155.8 
 
Assets held for sale                -     1.5       -       -     - 
                             -------------------------------------- 
Total assets                  2,614.9 1,766.7 1,177.4 1,014.0 870.3 
                             -------------------------------------- 
 
 
Equity                          394.4   350.7   300.8   275.6 237.6 
 
Insurance contracts           1,333.7   806.6   532.9   439.6 363.1 
 
Financial liabilities               -       -       -       -     - 
 
Deferred income tax                 -       -     5.7    10.3     - 
 
Trade and other payables        856.6   561.0   306.8   270.0 239.6 
 
Current tax liabilities          30.2    48.4    31.2    18.5  30.0 
                             -------------------------------------- 
Total liabilities             2,614.9 1,766.7 1,177.4 1,014.0 870.3 
                             -------------------------------------- 
 
 
 
 
 
 
 
 
This announcement is distributed by Thomson Reuters on behalf of 
Thomson Reuters clients. The owner of this announcement warrants that: 
(i) the releases contained herein are protected by copyright and 
    other applicable laws; and 
(ii) they are solely responsible for the content, accuracy and 
     originality of the information contained therein. 
 
Source: Admiral Group PLC via Thomson Reuters ONE 
 
[HUG#1591646] 
 

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