ZetaDisplay and Hemköp / Axfood announce framework agreement for digital signage solutions and services
November 13 2023 - 2:15AM
ZetaDisplay and Hemköp / Axfood announce framework agreement for
digital signage solutions and services
Leading European digital signage solutions provider ZetaDisplay
has entered into a multi-year framework agreement with Axfood,
initially for the development and establishment of a new digital
signage solutions concept for leading Swedish grocery retail chain
Hemköp covering 220 stores.
Hemköp wanted to challenge established digital signage practices
and deliver a refreshed in-store solutions concept backed by
business value focus, data and analytics across its network of
stores in Sweden.
Ted Bergström, Hemköp Marketing Director
explains:
“Going into this project we had very clear ROI demands along
with the need to innovate. Working alongside ZetaDisplay, we are
proud to have pushed the boundaries of what Digital Signage can
achieve in retail environments by challenging established practices
and instigating a fresh approach. The ZetaDisplay team really took
time to understand our business and developed a bespoke solution
that allowed us to better communicate with our customers. This has
helped us to hone our marketing approach through optimized
technical set-up as well as content creation and relevant
messaging. This project has really come with a great many
innovative business and marketing insights that we are now aiming
to roll out as soon as possible across all our stores.”
ZetaDisplay has together with Hemköp re-imagined the Digital
Signage solutions network in relation to the customer journey in
each of Hemköps unique store types to enhance effectiveness of
messaging through display type, placement and content, redefining
the purpose of the display and content based on where the customer
is in their shopper journey to ensure each investment delivers
significant ROI.
“We’re happy and humbled to have been given the trust to partner
with one of the leading Swedish grocery chains in developing their
new digital signage concept. The conceptual ideas, strategic and
analytical insights that our teams have unlocked in this project
have been truly inspiring. We are now developing the next level of
business focused digital signage solutions in grocery retail, for
the long-term. I’m very excited about our new partnership with
Hemköp and what we will be able to achieve in the years to come.”,
explains Anders Olin, ZetaDisplay group CEO.
MALMÖ, ZETADISPLAY AB (PUBL) - 13 NOVEMBER 2023
For further questions, please contact:
Anders Olin, President & CEO Mobile: +46 076-101
14 88 E-Mail: anders.olin@zetadisplay.com
Robert Bryhn, CMO / Head of Communication Mobile +46
709-80 20 80 E-Mail robert.bryhn@zetadisplay.com
ABOUT ZETADISPLAY
Founded in 2003, ZetaDisplay is a leader in the Nordic region
and second in Europe and we drive the digital transformation in
physical environments on a daily basis. Our solutions, concepts and
software digitize, influence and inform people's behavior and
decision-making in stores, in public environments and in
workplaces. Our solutions are known as Digital Signage which we
develop and offer as SaaS solutions. We are a global leader that
actively influences the development of the international Digital
Signage market organically, through innovation and through
acquisitions.
ZetaDisplay is based in Malmö, has a turnover of SEK +500
million and employs +200 co-workers in offices in seven European
countries. In total, the company manages around 100.000
installations globally in more than 50 markets. ZetaDisplay is
owned by the investment company Hanover Investors. More information
at www.ir.zetadisplay.com and www.hanoverinvestors.com.
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