Martha Stewart Coming To Toronto March 20
March 17 2010 - 2:37PM
Dow Jones News
Martha Stewart will be coming back to Canada to help promote a
new line of products at Home Depot Inc. (HD) stores.
The home-improvement retailer confirmed that Stewart will be in
Toronto March 20 at Canada Blooms, the country's largest flower and
garden show.
Home Depot recently began selling Martha Stewart-branded
products through a licensing agreement with Martha Stewart Living
Omnimedia Inc. (MSO). The products include paint, lighting, rugs,
patio furniture and storage. Other items are expected to be
announced through the year.
Martha Stewart's home merchandise hasn't been available in
Canada since the expiration of a contract with Sears Canada Inc.
(SCC.T) in early 2009, but that was a different product line.
Stewart came to Toronto in September 2003 to suppport the Sears
launch. However, the timing wasn't ideal, as it coincided with her
being indicted on charges related to trading of ImClone shares.
Notwithstanding the regulatory issues, she's made an impressive
comeback, starting a new TV show and blog, and maintaining a loyal
fan base.
Company Web Site: http://www.homedepot.ca,
www.marthastewart.com
-By Andy Georgiades, Dow Jones Newswires; 416-306-2031;
andy.georgiades@dowjones.com
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