PPBV Purple Beverage Company Inc (CE)

Purple Beverage Company, Inc. (OTCBB: PPBV), today announced that former Fuze Beverage�, LLC, executive, Michael McKee, has agreed to join the growing beverage company as Vice President of Operations and Logistics. As Director of Procurement and Inventory Planning for Fuze Beverage�, LLC, Michael strengthened the brand by developing and implementing continuous improvement strategies, including maximizing manufacturing, planning, packaging and asset utilization. By translating long-range marketing and sales plans into manufacturing direction and strategy support, McKee helped the start-up beverage company experience nearly 300 percent growth during his time with the company, which was purchased by the Coca-Cola Company� in 2007. �Joining Purple Beverage is an exciting opportunity and challenge for me,� said McKee. �Coming from a strong background in the beverage industry with various brands, I look forward to working for Purple Beverage during this time of intense growth. I am excited to create and implement new plans that will not only strengthen the brand, but will also help place Purple� on every store shelf in the country.� Prior to his position with Fuze Beverage�, LLC, McKee�s impressive career led him to serve as a Business Planner for Unilever� and previously Cadbury Schweppes� (formerly Snapple Beverage Group�, Inc.), where he worked with beverage brands that included Snapple�, Mistic�, Yoo-hoo� and Orangina�. At Purple Beverage Company, Michael will be in charge of handling contract manufacturing, production planning and purchasing, among other responsibilities. �Michael�s experience with Fuze� and Snapple� fits into Purple Beverage�s business plan as we experience exponential growth,� said Purple Beverage Company Founder and CEO, Ted Farnsworth. �Logistics is the backbone of any company and it is necessary to have top industry executives like Michael on our team to fortify Purple Beverage�s operations as we continue to expand.� Purple is a unique and tasty blend of seven of the world�s most powerful antioxidant-rich juices, including the exotic acai berry, black cherry, pomegranate, black currant, purple plum, cranberry and blueberry. The health benefits of these juices are packed into an all-natural, no-sugar added beverage that is perfect as an on-the-go drink or as part of a healthy fruit smoothie. Since debuting in 2007, Purple has been praised by such high-profile publications as Health Magazine and Family Circle and has appeared on ABC-TV�s �The View.� Additionally, because adding alcohol to antioxidant-rich berries increases their antioxidant capacity � a fact confirmed by researchers from the United States Department of Agriculture and by a study by researchers at Kasetsart University in Thailand � Purple is becoming one of the most popular antioxidant cocktail trends in nightclubs and lounges. Purple can be found in select GNC stores across the country and online at www.gnc.com, as well as in various restaurants, bars, nightclubs, delis, drug stores, health food stores, supermarkets and convenience stores. For more information, visit www.drinkpurple.com. Cautionary Statement Regarding Forward-Looking Statements: Information provided by Purple Beverage Company, Inc., such as online or printed documents, publications or information available via Purple�s website, contains forward-looking statements that involve risks, uncertainties, assumptions and other factors, which, if they do not materialize or prove correct, could cause Purple�s results to differ materially from historical results, or those expressed or implied by such forward-looking statements. All statements, other than statements of historical fact, are statements that could be deemed forward-looking statements, including statements containing the words "planned," "expects," "believes," "strategy," "opportunity," "anticipates," and similar words. These statements may include, among others, plans, strategies and objectives of management for future operations; any statements regarding proposed new products, services or developments; any statements regarding future economic conditions or performance; statements of belief; and any statements of assumptions underlying any of the foregoing.