Planet Resource Recovery, Inc. Retains Sales Consultant to Establish Sales Force for PetroLuxus™ EOR Products in Western US
January 08 2009 - 9:33AM
Business Wire
Planet Resource Recovery, Inc. (PLANET) (Pink Sheets:PRRY),
developer, manufacturer and marketer of the PetroLuxus(TM) family
of products, is pleased to announce that the company has retained a
veteran sales establishment executive to develop a market presence
for PetroLuxus� Enhanced Oil Recovery products in the Western
United States. PLANET tapped Mr. Michael Sullivan to immediately
lay the foundation and establish a sales force presence. To date,
Mr. Sullivan has recruited seven professional salesmen from the
chemical and oil & gas industries to lead the market
penetration and presence initiative. Michael Sullivan has over
thirty years of sales and marketing experience. He had been
recognized for his ability to establish start-up company sales
& marketing departments through his experience and development
of sales protocols, training, manuals and identifying sales force
efficiencies. Mr. Sullivan began his career in 1977 when was hired
by Toshiba�of North America. Shortly after being hired, based on
his sales production performance, he was promoted to management,
where he went on to build one of Toshiba's top sales organizations.
In 1979 Michael took his sales management skills in a new direction
when he was recruited to build a loan origination department for
Wells Fargo mortgage division - Banco Mortgage. He spent over three
and half years at Banco, and ultimately built that operation to
number one�in the country, a standing he held for three years. In
1985 he was recruited by an investor to build the sales force of a
brand new mortgage company from scratch. His new company, Heritage
Capital Mortgage, Inc.�became the largest retail mortgage company
in the State of Colorado. Michael founded his own mortgage company
in 1987 - Ambassadors First Mortgage, Inc. At AFM he served as
president, managing a staff of 30 mortgage officers, and
introducing new techniques for customer relations that have become
a model for other mortgage and banking companies across the
country. For the past 11 years he managed his real estate
investments under the banner of Michael R. Sullivan
Mortgage.�Additionally during this time, he consulted others on the
establishment of productive and efficient sales departments. He is
an alumni of�Colorado State University, where he majored in
Business Accounting. Michael and his wife Nancy have three children
and reside in Littleton, CO. About Planet Resource Recovery, Inc.
Planet Resource Recovery, Inc. is the developer, manufacturer and
marketer of the PetroLuxus(TM) family of products, a proprietary
environmentally friendly chemical compound that dislodges oil in
practically all natural and man-made environments. The
PetroLuxus(TM) family of products are effective and efficient
solutions for the remediation and recovery of petroleum-based
products. PetroLuxus(TM) applications include Enhanced Oil
Recovery, Oil Sands, oil spills, oil tank farm cleaning, marine
ship cleaning, remediation of oil sludge pits, treatment of raw
fuel feedstocks, waste oil segregation and biodiesel, to name a
few. Through the acquisition and formation of wholly owned
subsidiaries, Planet Resource Recovery, Inc. deploys the
PetroLuxus(TM) products. Oil Recovery Ventures, Inc. deploys
PetroLuxus(TM) through joint ventures in the Enhanced Oil Recovery
market. For an audio/visual demonstration of PetroLuxus(TM), click
on the link http://www.planetresource.net/index-21.html For more
information visit: http://www.planetresource.net or
http://www.petroluxus.com Safe Harbor Statement Certain statements
in this release are "forward-looking" statements as defined in the
Private Securities Litigation Reform Act of 1995. Such statements
are subject to numerous risks and uncertainties. Actual results may
vary significantly from the results expressed or implied in such
statements. Factors that could cause actual results to materially
differ from forward-looking statements include, but are not limited
to, the Company's ability to meet the terms and conditions required
to obtain its project financing, risks and delays associated with
product development, risk of market acceptance of new products,
risk of technology or product obsolescence, competitive risks,
reliance on development partners and the need for additional
capital.
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