MORRISTOWN, N.J., June 25, 2015 /PRNewswire/ -- Orexo's "Out
the Monster" campaign came out on top with a Gold Lions Health
Award at the Cannes Lions Festival in France on June
19th. The Lions Health Awards recognize the
most creative ideas in the healthcare and pharmaceutical
communications industry. "Out the Monster" is a disease awareness
campaign featuring a provocative image of a "monster" to depict
accidental opioid addiction. Then telling the story of patients who
became dependent through legitimate opioid use that originally
began with a prescription from a health care provider. "Out the
Monster" aims to empower and encourage patients to come forward and
face the "monster" so they may seek the treatment they both need
and deserve.
Every year, thousands of people who are prescribed painkillers
become accidentally addicted, and because of the stigma associated
with this addiction, many patients are reluctant to seek help. The
"Out the Monster" campaign is arming health care providers with
thousands of fully illustrated books and a short video telling the
story of the "monster," and equipping patients with critical
information on the campaign's web site,
www.outthemonster.com, to encourage them to feel confident
to seek treatment.
"We are honored to receive recognition at the Cannes Lions
Festival for the 'Out the Monster' campaign," said Robert
DeLuca, R.Ph., President, Orexo US, Inc. "We developed this
campaign to fill a huge chasm in this therapeutic area with regard
to understanding that accidental opioid addiction is a disease
which unfortunately is of epidemic proportion in the United
States. We are proud to further differentiate Orexo's
commitment by starting this movement that encourages people to
rally together and do more to address the epidemic
of accidental opioid addiction. This critically important
issue has been hidden or ignored for far too long, and we are proud
to ignite a debate and encourage progress."
"The feedback we have received on the campaign has been
overwhelmingly positive. It is a testimony that our organization in
the US has reached into the core of the problem of opioid addiction
enabling improved dialog with all stakeholders every day in the US
on how to stop the monster, accidental opioid addiction," said
Nikolaj Sorensen, CEO and President
Orexo AB.
About "Out the Monster"
The "Out the Monster" campaign was developed to further educate
the public and generate the empathy necessary to de-stigmatize the
disease of accidental opioid addiction. All campaign assets aim to
drive the public to www.outthemonster.com to learn more
about accidental opioid addiction.
The "Out the Monster" campaign features a short film, digital
and social elements and media, events and leadership conferences,
as well as a book. Orexo created the campaign in partnership with
StrawberryFrog, a New York-based
advertising agency.
For further information, please contact:
Robert
DeLuca, President, Orexo US, Inc.
Tel: +1 973 936 6990, E-mail:
info-us@orexo.com
Nikolaj Sorensen, President and
CEO, Orexo AB
Tel: +46 (0)703-50 78 88, E-mail: ir@orexo.com
About Orexo US, Inc.
Orexo US, Inc. is an emerging specialty pharmaceutical company
marketing improved treatments for opioid dependence using
proprietary drug delivery technology. To receive more information
please contact Orexo at 1-855-ZUBSOLV.
www.orexo.com/us
About Orexo AB
Orexo is a specialty pharmaceutical company commercializing its
proprietary product Zubsolv® for maintenance treatment of opioid
dependence in the US. Zubsolv is an advanced formulation of
buprenorphine and naloxone using Orexo's unique knowledge and
expertise in sublingual drug delivery. R&D is focusing on
reformulation of known substances to new improved products that
meet great unmet medical needs by using its patented
proprietary technologies. Orexo's share is listed on Nasdaq
Stockholm Exchange Mid Cap (STO: ORX) and is available as ADRs on
OTCQX (ORXOY) in the US. Orexo's global headquarters and R&D
are based in Uppsala, Sweden.
www.orexo.com
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SOURCE Orexo US, Inc.