The Travel Industry Soars Ahead - Now Using Internet TV to Reach Vacationers
May 22 2007 - 2:30PM
PR Newswire (US)
LONDON, and NEW YORK, May 22 /PRNewswire-FirstCall/ --
Narrowstep(TM) Inc. (OTC:NRWS) (BULLETIN BOARD: NRWS) , the TV on
the Internet Company, is changing the way the travel industry
delivers information to its audience. Cutting-edge travel companies
such as Britain's Best Breaks are using Narrowstep's
industry-leading technology system, TelvOS(TM), to promote their
destinations and services via broadband TV. Internet TV allows
travel companies to reach global audiences more economically than
by other, more traditional, advertising and marketing tactics.
Furthermore, Narrowstep's industry-leading technology allows for
revenue streams from local and international travel merchants
wishing to advertise directly to a highly targeted audience.
Britain's Best Breaks broadcasts half-hour, linear shows on Sky and
http://www.britainsbestbreaks.tv/. These programs highlight the
best of British travel to viewers worldwide who are looking to
travel anywhere in the UK - from Land's End to John O'Groats. "The
travel sector has consistently led the way in adopting new
technology and has always had a strong online presence," said David
C. McCourt, Chairman and interim CEO of Narrowstep, Inc. "It isn't
surprising that internet television is proving so popular. We're
really excited to be working with Britain's Best Breaks and their
partnership with us further proves that we really are the leaders
in monetising high-quality, online content." "Internet TV was the
next vital step for us," said Stewart Rickersey, Managing Director
of Richland Media Holdings, which owns Britain's Best Breaks. "We
turned to Narrowstep because we needed partners who really knew the
business and could advise us on how best to proceed. We know that
travellers primarily look to the internet when researching
destinations and by offering our program on broadband, we are
making this an even more comprehensive experience." About
Narrowstep Narrowstep(TM) Inc. (OTC:NRWS) (BULLETIN BOARD: NRWS) ,
the TV on the Internet company, is a leading global provider of
broadband television services. Narrowstep's proprietary
technologies and customer-focused services enable TV channels to be
delivered over the Internet. 100+ companies worldwide have chosen
Narrowstep because it offers the most television-like and true
community building broadband experience. The company's telvOS(TM)
(Television Operating System(TM)) and nBed(TM) technologies enable
the most comprehensive delivery of video to mobile, wireless,
Internet, broadband, VOIP and entirely new IP-delivered broadcast
services. For more information, visit http://www.narrowstep.com/.
About Britainsbestbreaks.tv Britain's Best Breaks is a dedicated
half-hour travel programme that puts the spotlight on destinations
in the UK. About to start its 5th series, the show continues to
develop and showcase the very best that Britain has to offer.
Helping people discover short break ideas, explore exciting new
destinations, or rediscover old favourites is what Britain's Best
Breaks is all about. For more information about Britain's Best
Breaks, please visit http://www.britainsbestbreaks.tv/. DATASOURCE:
Narrowstep Inc. CONTACT: Franklin Rae Communications -
+44-0-20-7317-5400, Belinda Thomas, , Parveen Kaur, , or Mary
Jones, Web site: http://www.narrowstep.com/
http://www.britainsbestbreaks.tv/
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