Narrowstep(TM) and Tourism Massachusetts to Launch the First-Ever U.S. Tourism Internet Channel
May 15 2006 - 5:00PM
PR Newswire (US)
First Tourism Internet Channel in US Debuts at 2006 Travel Industry
Association Annual Convention LONDON and NEW YORK, May 15
/PRNewswire-FirstCall/ -- Narrowstep(TM) Inc (OTC:NRWS) (BULLETIN
BOARD: NRWS) , the TV on the Internet Company, in partnership with
Tourism Massachusetts, announced that it has developed
http://www.usamass.tv/, the first tourism-based Internet channel in
the United States. The channel was introduced to the tourism
industry on Tuesday, May 9, at the Travel Industry Association's
International Pow Wow 2006 in Orlando, FL. Tourism Massachusetts
markets Boston and Massachusetts as the Gateway to America for
international tourists. "Massachusetts is the first US destination
to use Narrowstep's cutting edge technology of Internet television
to promote a destination," said William H. MacDougall, president
and CEO of Tourism Massachusetts. "Broadband television is a
perfect tool for the tourism industry because it can reach a global
audience and it provides a more dynamic, personalized relationship
with the consumer. The channel will soon have the functionality of
providing viewers with the ability to book a trip directly without
having to leave the channel." The usamass.tv Internet channel is
part of an integrated marketing program that ties visual
entertainment content with the data content of the new website,
http://www.usamass.com/, to be re-launched this summer. "Staking a
piece of broadband television turf is essential. Bill and his team
have had the vision to lead the US tourism industry in this
endeavor by implementing a proven television on Internet protocol
solution," said Carolyn Wall, President, Narrowstep North America.
"They realize that a broadband channel will cater to the
international consumer who is moving towards the Internet as their
primary resource for information, entertainment and travel. We are
delighted to work with Tourism Massachusetts and Bill's team to
deliver a promotional vehicle that will be a model that we think
the industry will follow." The TIA reported that almost half of all
online travel planners use online sites to plan trips. Further, 82
percent of those planners booked travel lodging and package tours
online in 2005 -- a jump from 70 percent for the prior year. Steve
Beaumont, Narrowstep CEO, said, "As the largest market in the world
for our unique broadband television solutions, the US is our
principal target market, and this is but the first of what we
expect to be many US-based customer announcements. Further, we
believe it lends credence to our expected growth, not only on the
top- and bottom-lines, but also in terms of our presence and
share." http://www.usamass.tv/ is powered by telvOS(TM), the
proprietary Television Operating System(TM) developed by
Narrowstep. telvOS is a complete end-to-end operating system
controlled via an intuitive web-enabled application that is offered
as a turn-key ASP or an enterprise client/server installed
solution. The power of telvOS enables organizations to manage,
deliver and monetize video content and other assets quickly and
easily. It delivers TV-like programming with an electronic guide to
any Windows-enabled device at any time, along with searchable
content, upload capabilities, and payment facilitation. About
Tourism Massachusetts Tourism Massachusetts' mission is the
economic recovery of the Commonwealth's lost international tourism
market share and is responsible for promoting Boston and
Massachusetts as the Gateway to America. In addition to their
headquarters in Boston, Tourism Massachusetts retains public
relations and marketing firms in London, Toronto, Paris, Milan,
Frankfurt, Buenos Aires, Sao Paolo, Mexico City, Hong Kong and
Tokyo. Visit http://www.usamass.com/industry for more information.
About Narrowstep(TM) Inc Narrowstep(TM) Inc (OTC:NRWS) (BULLETIN
BOARD: NRWS) is a leading provider of Internet-based video-content
delivery (TV on IP). Narrowstep's product and service offerings
enable customers to distribute channels of video-based content and
provide related services over the Internet. The Narrowstep system,
telvOS(TM) (Television Operating System), enables comprehensive
delivery of video content and television-like programming to
mobile, wireless, Internet, broadband and broadcast services. The
Narrowstep system enables owners and users of video content to
reach audiences by 'narrowcasting' -- targeting delivery of
specific content to interested groups. Narrowstep provides services
to clients in the United Kingdom, the United States, and various
other countries throughout the world, including Germany, Sweden and
the Netherlands. To learn more, visit http://www.narrowstep.com/.
For further information, please contact: Scott Samson Bob Gold
& Associates 310.784.1040 Jesse Deal (Investors) Allen &
Caron Tel: 212.691.8087 Email: DATASOURCE: Narrowstep Inc CONTACT:
Scott Samson of Bob Gold & Associates, +1-310-784-1040, ; or
Investors, Jesse Deal of Allen & Caron, +1-212-691-8087, , both
for Narrowstep Inc Web site: http://www.usamass.com/industry Web
site: http://www.narrowstep.com/ http://www.usamass.tv/
http://www.usamass.com/
Copyright