Land Rover 'Goes Beyond' With New Broadband TV Channel Powered by Narrowstep(TM) Inc
April 12 2006 - 5:00PM
PR Newswire (US)
First Broadband TV Channel Launched by Major Automotive Brand
LONDON and NEW YORK, April 12 /PRNewswire-FirstCall/ --
Narrowstep(TM) Inc (OTC:NRWS) (BULLETIN BOARD: NRWS) , the TV on
the Internet Company, announced that Land Rover launched a new 24/7
broadband TV channel using the Company's unique Television
Operating System(TM) (telvOS(TM)). The 'Land Rover Go Beyond'
channel will be dedicated to the spirit of adventure and features
Land Rover VIPs such as Maria Sharapova, sailor Sir Robin
Knox-Johnston, England Rugby International, Lawrence Dallaglio and
celebrity photographer, Richard Young. Content rich and fully
interactive, Go Beyond launched today at the New York International
Auto Show and focuses more on lifestyle than cars, and is the first
broadband TV channel to be launched by a car company. The project
has been developed by MindShare, a global media investment
management company and its associative marketing group, MindShare
Performance. Phil Popham, Managing Director of Land Rover, said,
"Go Beyond is about going beyond personal boundaries and
experiencing adventure in its many forms. It amplifies the core
brand promise of Land Rover to 'Go Beyond.' It will also enhance
our dealer environments, and work in tandem with our landrover.com
website to drive sales and further improve customer loyalty." Mr.
Popham continued, "The aim is to suit everybody's idea of going
beyond. It is certainly not a motoring channel, although you can
find out about our Land Rover range of vehicles -- and many of the
adventures will feature Land Rovers. For some, off-roading in
Africa will be their idea of going beyond. For others, it may be
experimenting with new and exotic cuisine or staying in an
extraordinary luxury hotel." Narrowstep CEO Steve Beaumont
commented, "We're delighted that such a prestigious brand as Land
Rover has chosen Narrowstep's tried and tested telvOS to deliver
its global message. This is a tremendous initiative for the motor
industry and will undoubtedly prove enormously successful for Land
Rover and its Go Beyond strategy." Gera Sulinska, Managing Partner
at MindShare said, "We are delighted that Land Rover embraced our
vision to create a brand destination on what is a truly global
scale. I can see a time in the next five years when this will be a
standard communications platform for all major brands." Go Beyond
TV will consist of six unique channels ranging from travel, to
amazing Land Rover off-road journeys, food and wine, people and
places. The content will be premium, contemporary and adventurous
-- three of the cornerstones of the Land Rover brand. The channel
will be launched initially in English, reflecting Land Rover's
strength in markets such as the USA, UK, Australia and South
Africa, but other languages will be rolled out in due course. Go
Beyond TV launches in New York offering a variety of original
material from the Discovery Channel and sponsored partners
including Born Free, Biosphere Expeditions and the Royal
Geographical Society. Go Beyond TV reflects a distinctive, premium,
glossy, 'magazine style' form of programming which reflects the
community of people who live the Land Rover brand. New content will
be added every month, and in addition there will be live broadcasts
(from, for example, motor shows) and updates from special events.
This will include the Land Rover G4 Challenge, which begins in
Thailand on April 23rd. The Go Beyond channel will be on show at
Land Rover dealerships and major motor shows, though anyone can
access it online via a Go Beyond link at http://www.landrover.com/
. About Narrowstep(TM) Inc Narrowstep(TM) Inc (OTC:NRWS) (BULLETIN
BOARD: NRWS) is a leading provider of Internet-based video-content
delivery (TV on IP). Narrowstep's product and service offerings
enable customers to distribute channels of video-based content and
provide related services over the Internet. The Narrowstep system,
telvOS(TM) (Television Operating System(TM)), enables comprehensive
delivery of video content and television-like programming to
mobile, wireless, Internet, broadband and broadcast services. The
Narrowstep system enables owners and users of video content to
reach audiences by 'narrowcasting' -- targeting delivery of
specific content to interested groups. Narrowstep provides services
to clients in the United Kingdom, the United States, and various
other countries throughout the world, including Germany, Sweden and
the Netherlands. To learn more, visit http://www.narrowstep.com/.
For further information please contact: Andria Allan Narrowstep
Tel: +44 7810 283098 Email: Jesse Deal (investors) Allen &
Caron Tel: 212 691 8087 Email: DATASOURCE: Narrowstep(TM) Inc
CONTACT: Andria Allan of Narrowstep, +44 7810 283098, ; or
Investors, Jesse Deal of Allen & Caron, +1-212-691-8087, , for
Narrowstep(TM) Inc Web site: http://www.narrowstep.com/
http://www.landrover.com/
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