HearAtLast Renews Another License for 2nd Term in World's Largest Retailer
February 08 2010 - 4:21PM
Marketwired
(PINKSHEETS: HRAL) HearAtLast Holdings, Inc., a leading provider of
suitable affordable solutions to clients with hearing needs in the
billion dollar hearing loss market co-located within select
Wal-Mart Canada locations, announced today its license agreement
with Wal-Mart Canada has been extended for an additional 2 years
plus 2 years for its "Exceptional Technology, Expert Service and
Unbeatable Price" Hearing Clinic Platform for its Clinic in
Scarborough, Ontario, Canada.
This is the second in a series of individual clinic licenses
being renewed under HearAtLast's master agreement with Wal-Mart
Canada. "This is monumental, as it confirms that our model for NO
Charge Comprehensive Hearing Evaluations and Affordable Dispensing
of Virtually Invisible Hearing Devices is performing to plan under
their wellness model. Our relationship has developed into a Win!
Win! situation with consumers and alike, as we have succeeded in
our goal of helping Canadians' hear," states Matthew Sacco,
President and CEO. "The endorsement alone and HRAL's affiliation
with Wal-Mart has made HearAtLast a household name in the
communities we serve. The Canadian Health Care system, one of the
most robust globally, is expanding exponentially in the seniors
segment as Hearing Health Care is well supported and at the
forefront as a lifestyle enhancement for this demographic," he
comments. 2010 will see the HRAL model flourish as several of our
clinics will make the turn towards repeat business with existing
clientele.
HearAtLast opened its first store on October 18, 2006 in London,
Ontario, Canada. To date HRAL has 29 hearing stores operating in
Canada, 28 co-located within Select Wal-Mart Canada Super Centers
and traditional Wal-Mart Stores.
About HearAtLast
HearAtLast Holdings, Inc. is a Nevada corporation that owns and
operates its wholly-owned subsidiary, HearAtLast Inc., a chain of
hearing stores specializing in the sale of digital hearing aids and
testing services. The company develops, owns, and operates hearing
aid clinics co-located within select Wal-Mart stores throughout
Canada. HearAtLast facilities sell a selection of high quality
brand name hearing aids and also offer complimentary screening
tests, clinical hearing tests, high end earbuds and assistive
listening devices. The Company's mission is to consolidate the
highly fragmented hearing services industry while providing
unparalleled service to the estimated 30+ million hearing impaired
individuals throughout North America. After a prescription is
approved, the independent on-site audiologists and hearing aid
practitioners at HearAtLast utilize a refined process to dispense
the latest in Name Brand digital hearing aids.
For more information please visit the company website at:
www.hearatlast.com
Safe Harbor
Statements about the Company's future expectations and all other
statements in this press release other than historical facts, are
"forward-looking statements" within the meaning of Section 27A of
the Securities Act of 1933, Section 21E of the Securities Exchange
Act of 1934, and as that term is defined in the Private Securities
Litigation Reform Act of 1995. The Company intends that such
forward-looking statements be subject to the safe harbors created
thereby.
The information contained in this press release may include
forward-looking statements. Forward-looking statements usually
contain the words "estimate," "anticipate," "believe," "expect," or
similar expressions that involve risks and uncertainties. These
risks and uncertainties include the company's uncertain
profitability, need for significant capital, uncertainty concerning
market acceptance of its products, competition, limited service and
manufacturing facilities, dependence on technological developments
and protection of its intellectual property. The company's actual
results could differ materially from those discussed herein.
Investor Relations: HearAtLast Holdings, Inc. Aldo Rotondi
416-436-3795 investorrelations@hearatlast.com
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