HFBG Hall of Fame Beverages Inc New (CE)

Hall of Fame Beverages, Inc. (PINKSHEETS: HFBG) -- Former NBA star and Hall of Fame Beverages owner Larry Johnson should feel right at home with the company's newest partner. Grand Ma Ma Sweet Southern Tea is now on the shelves at Schuylkill Valley Sports. The sporting goods chain serves Central and Eastern Pennsylvania and New Jersey and will carry Larry Johnson's signature brand tea in all 20 of its locations.

Hall of Fame Beverages CEO Jessica Gutierrez said, "This partnership is going to be so exciting for our company because this sporting goods franchise is a household name all over Eastern Pennsylvania and our tea will do very well there. We have been very hard at work obtaining shelf space, and this is the first of many location announcements to come."

In addition to the 20 store locations, Schuylkill Valley Sports has the company's Grand Ma Ma Sweet Southern Tea for sale on its website www.svsports.com. The tea will also be sold at the company's kiosks located in malls throughout Eastern Pennsylvania.

Schuylkill Valley Sports and Red Robin restaurants will be cross promoting the tea at upcoming events. The first of many events will be at the Lehigh Valley Restaurant Group's grand opening of their 19th Red Robin restaurant on October 1, 2011 in Hamburg, Pennsylvania.

Larry Johnson, who famously played the role of Grand Ma Ma in a Converse Shoes ad campaign while playing 10 seasons in the NBA, says, "I am grateful for this partnership with a company that has been in business for 30 years, and we're excited to start rolling out our other locations one by one and start selling some delicious sweet tea."

All 20 of the sporting goods store locations can be found on our new website that was launched yesterday, and on our investor relations portal that can be accessed from our investors page on the new site at www.halloffamebeverages.com

About Hall of Fame Beverages

Hall of Fame Beverages Inc. is an innovative beverage company trying to grow its footprint in an industry rife with ordinary drinks. We are home to our signature brand Grand Ma Ma's Sweet Southern Tea. The tea is complemented nicely by our signature desserts, also branded under the Grand Ma Ma icon, Grand Ma Ma's Gourmet Southern Desserts. Hall of Fame Beverages is co-owned by former NBA star Larry Johnson who famously dressed up as his basketball playing Grand Ma Ma in Converse shoe commercials in the 1990s.

SAFE HARBOR: Certain information included herein may contain statements that are forward looking. Such forward-looking information is subject to changes and variations which are not reasonably predictable and which could significantly affect future results.

Hall of Fame Beverages, Inc 623-387-2997