ENDEXX'S Blesswell Line Succeeds at Chicago Pop-Up and Is Now Positioning for Nationwide Expansion into Barbershops Across America
November 17 2021 - 10:52AM
InvestorWire
The Ultra-Luxe self-care experience of GROOMED x BLESSWELL™
Chicago will continue to provide hair and skin care services using
the premium CBD-infused products of the BLESSWELL™ collection
CAVE CREEK, Arizona -- Nov. 17, 2021 -- InvestorsHub --
Endexx Corporation (OTC:EDXC),
makers of BLESSWELLTM, are proud
to announce the relaunch of GROOMED x BLESSWELLTM
Chicago Pop-Up Shop, resuming on Nov. 17,
2021. The exclusive, first-ever storefront of its kind, which
launched in late September, will once again provide high-end cuts,
shaves and facial services to men and women of the Windy City. The
Kimpton Gray Hotel storefront, located at 126 W. Monroe St., will
now run from Nov. 17, 2021, through Dec. 31, 2021.
Back and better than ever before, the GROOMED x
BLESSWELLTM Chicago Pop-Up Shop will transport
Chicago locals and fans to a
zenful, BLESSWELLTM state of
mind when indulging in the pop-up’s refined menu offerings of
upscale cuts, professional shaves and relaxing facials. Returning
to the GROOMED space is award-winning barber “JC Tha Barber,”
accompanied by the top groomers in Chicago, including resident
Jesse Elite, courtesy of “Anti Broke Barbers Club.” The
Instagram-worthy GROOMED x BLESSWELLTM Chicago
space resembles that of a tranquil spa combined with a world-class
barbershop with its curated decor and calm ambience. The pop-up
showcases two state-of-the-art grooming stations, comfortable
lounge seating with gaming, and
BLESSWELLTM merchandise. In addition to hot
chocolate, the BLESSWELLTM bar offers guests “On
the Rocks Cocktails,” “Jim Beam Highballs” and “Hornitos
Seltzers.”
“Launching our men’s grooming line in Chicago, targeting both
cutting-edge barbershops and consumers who maintain high-end skin
care in between shop visits, is a primary initiative in the rollout
of the Blesswell Grooming Line,” said Todd Davis, CEO
of Endexx Corporation. “We created BLESSWELL to introduce
men and women to the experience of a holistic, whole-body form of
self-care. Chicago participants have offered fantastic feedback and
have truly enjoyed the experience.”
The full collection of BLESSWELLTM products,
which includes a Blue Charcoal Face Mask, Conditioning Beard Oil,
Daily Moisturizer, Facial Cleansing Scrub, Lathering Body Wash and
Ultimate Shave Cream, will also be available to purchase on-site.
Additionally, the storefront will offer gift cards for holiday
goers to purchase ranging from $25-$100 for GROOMED x
BLESSWELLTM services or to purchase
BLESSWELLTM products online. The salon services and
grooming experience are complimentary with a minimum $25 product
purchase.
The Kimpton Gray Hotel and BLESSWELLTM will
partner on a limited-edition “ROOM + GROOM” Package. The unbeatable
tailor-made travel offer includes a hotel stay in the historic
building that is considered one of Chicago’s finest landmarks.
Guests will be welcomed with a complimentary
BLESSWELLTM gift set, exclusive Concierge Cocktail
amenity and VIP salon grooming experience. Room + Groom can be
booked at grayhotelchicago.com/chicago-hotel-deals.
To schedule an appointment at GROOMED x
BLESSWELLTM Chicago, fans can visit groomedxblesswell.com. Appointments will be
available Wednesday through Friday from 2 p.m. to 9 p.m. and
Saturday from noon to 7 p.m. Walk-in appointments will be available
on a first-come, first-served basis. Holiday hours may vary.
There is a growing barbershop network, and early figures are
quite promising. An average barbershop may have at least 20
customers per day, which would be 600 per month; at 5% conversion,
there would be a potential 30 customers for Blesswell
products. Calculating the average price range at $20 and the
company expanding to 1,000 shops, midterm projections put potential
transactions at 30,000 transactions per 1,000 stores per month. At
conservative valuations, there is tremendous growth potential at
the barbershop level.
About BLESSWELLTM
BLESSWELLTM solidifies its entrance into the CBD
health and wellness arena by way of premium body, beard and face
solutions. The clean cannabis-minded men’s grooming line is
designed to be an essential toolkit for a man's complete at-home
self-care needs. The eco-friendly, clean line of products features
a variety of natural elixirs from beard oils, shaving creams, face
cleansers and body washes among other nutrient-rich skin savers —
all of which are infused with 300 mg CBD.
About Endexx Corporation
Endexx Corporation, through its operating division CBD Unlimited,
develops and distributes all-natural CBD products derived from
cannabis sativa plant (hemp) containing less than 0.01% THC. Its
products range from oils, capsules, topicals, pet products – all
with the shared purpose of therapeutic and pain relief for humans
and pets. Phyto-Bites are CBD soft chews for animal use that are
formulated to promote health and support the reduction of
separation anxiety, pain and inflammation. The science behind these
products involves over half a decade of clinical research in the
field and lab work to provide accuracy in dosage and delivery of
optimal absorption per serving.
About the Kimpton Gray Hotel Chicago
The Kimpton Gray Hotel Chicago is Chicago’s newest Four Diamond
Hotel and was recently named one of Chicago’s Best Hotels of 2019
by U.S. News and World Report. Located at 122 W. Monroe St. in the
historic New York Life Insurance Building, originally built in
1894, Kimpton Gray Hotel takes its name from the Georgia Gray
marble that’s lent the structure a sense of sophistication for well
over a century. The hotel’s granite lobby, art deco light fixtures
and contemporary rooms are an ornate retreat in the Loop. The hotel
is also home to Vol. 39, a sophisticated lobby bar, and Boleo, the
top-of-the hotel bar and lounge with a retractable roof. For more
information, visit grayhotelchicago.com.
Endexx Corporation
Todd Davis
endexx@endexx.com
480-595-6900
SOURCE Endexx
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