ALMY Alchemy Creative Inc (CE)

Alchemy Creative, Inc. (Pink Sheets:ALMY) today announced that Daryl Price has recently been named Executive Vice President of Sales. Price, who has extensive experience in consumer retail and education sales, will be responsible for the development and leadership of the Alchemy Creative sales organization. �Daryl is exactly the right leader for Alchemy�s sales organization,� said Chief Executive Officer, Willard G. McAndrew III. �His proven track record in business development leadership, entrepreneurial experience and management within Fortune 500 organizations, will be key to helping Alchemy Creative reach profitability quickly.� Price has a history of success and extensive experience in sales operations, regional and national education sales management, sales channel development, and retail startup ventures, most notably with Apple Computer and Trinity Wellness Company. Prior to his appointment with Alchemy Creative, Price was drafted as the 3rd pick for the San Francisco 49ers and worked as a Prenatal Genetic Researcher for University of Colorado. He also spent several years with Apple Computer and the Houghton Mifflin Company. There he served as a global supply base manager, retail sales manager, education account executive, national business development executive and national education sales manager. �In the time that Daryl has consulted with Alchemy Creative, he has provided decisive leadership and has demonstrated a deep understanding or our vision, target customer, and complex sales cycles,� said Richard James III, Vice President. �I have been enormously impressed with Alchemy�s people, products, and the market opportunity,� said Price. �Great products are only truly great if people know about them and buy them; we are executing a plan that will allow both to happen early and often. As with most opportunities that excite me, we are years ahead of our competition in concept and innovation. My role will be to ensure that we attached revenue to each.� ABOUT ALCHEMY CREATIVE: Alchemy Creative, Inc. was founded on the principle of edutainment - enabling learning with the integration of educational media into an exciting and entertaining format in which science and other curriculum learning is enhanced through actively engaging students. ALMY is producing video DVD, and developing online gaming and other media products for distribution to both the general public and school systems. Their philosophy and product offerings have rendered measurable results with children. The value of the media and products has been recognized by some of the world's most respected corporations, including several Fortune 100 companies. ALMY creates and distributes some of America's most unique products for the edutainment sector. Currently, ALMY is using the latest, cutting-edge technology in developing future products such as DVDs, online video games, and other cutting-edge technologies to further captivate students. ALMY's goal is to revolutionize the way the children of the world progress in science learning. The company is utilizing 21st century technology and methodology in efforts to provide a more exciting environment in which children will be more apt to take interest in the traditional education requirements. Stated simply, ALMY takes "what kids like," from card games and books to movies and video games, and makes them educational. Thus, children of all ages learn while having fun; in a sense, giving substance to "play time." For more information regarding Alchemy Creative, Inc. please visit: www.alchemycreativeinc.com. Disclaimer: CAUTIONARY STATEMENT ABOUT FORWARD-LOOKING STATEMENTS This press release contains "forward-looking statements," which are statements related to future, not past, events. In this context, the forward-looking statements often include statements regarding our goals, plans, projections and guidance regarding our financial position, results of operations, market position, pending and potential future acquisitions and business strategy, and often contain words such as "expects," "anticipates," "intends," "plans," "believes," "seeks" or "will." Any such forward-looking statements are not assurances of future performance and involve risks and uncertainties that may cause results to differ materially from those set forth in the statements. These risks and uncertainties include, among other things, (a) general economic and business conditions, (b) the level of strategic partner incentives, (c) the future regulatory environment, (d) our cost of financing, (e) our ability to complete acquisitions and dispositions and the risks associated therewith, and (f) our ability to retain key personnel. These factors, as well as additional factors, could affect our forward-looking statements. We urge you to carefully consider this information. We undertake no duty to update our forward-looking statements, including our earnings outlook.