Channel Ratings Rise Another 64% to 1.64 GRP
Continuing Move Further Past Other Large Channels In The
Market
MUMBAI, India and TORONTO,
Oct. 28, 2020 /CNW/ - QYOU
Media (TSXV: QYOU) (OTCQB: QYOUF) has announced
that The Q India has achieved continued viewership growth of
64% over the last week as measured in GRP (Gross Rating Points) by
BARC (Broadcast Audience Research Council). This measurement
combines actual viewer impressions delivered with time spent
viewing. Over the last week the Time Spent Viewing
(TSV) also increased 20% from an average of 35 minutes to 42
minutes per session.
Broadcast Audience Research Council (BARC) India is a Joint Industry Company founded by
stakeholder bodies that represent Broadcasters, Advertisers, and
Advertising and Media Agencies. It is considered to be the
India equivalent of the Nielsen
Rating service in North America. The channel continues to
grow quickly in audience viewership, moving past well established
channels including STAR Movies, HBO, SonyPix, WB and Epic.The Q
India became a BARC rated channel in Q2 of 2020 and these ratings
represent television distribution only. Recent announcements
regarding programming success on Snap India and distribution on new
platforms including Amazon Fire TV and Chingari add additional
viewership.
The ratings spike across Impressions and and Time Spent Viewing
is indicated in the charts below. The viewership growth
continues to be driven by several new hit programs on the channel
combined with an ongoing focus on mining viewership data to deliver
more effective programming grid management. Over the last week
three keys measurements have grown including:
Gross Rating Points: From a 1.00 rating in Week 37
to a 1.64 rating in Week 41
Impressions: From 5.8 Million in Week 37 to
9.5 Million in Week 41
Cumulative Reach: From 5 Million in Week 37 to 6.8
Million in Week 41
|
Weekly
GRP
|
Weekly Impressions
Mn
|
Cume Rch
'000
|
|
Channel
|
2020
W35
|
2020
W37
|
2020
W38
|
2020
W39
|
2020
W40
|
2020
W41
|
2020
W37
|
2020
W38
|
2020
W39
|
2020
W40
|
2020
W41
|
2020
W37
|
2020
W38
|
2020
W39
|
2020
W40
|
2020
W41
|
|
The Q
|
0.72
|
1.00
|
0.99
|
1.07
|
1.06
|
1.64
|
5.8
|
5.7
|
6.2
|
6.1
|
9.5
|
5.0
|
5.5
|
5.7
|
6.1
|
6.8
|
|
STAR
Movies
|
1.34
|
1.05
|
1.24
|
1.08
|
0.97
|
0.77
|
6.1
|
7.2
|
6.2
|
5.6
|
4.5
|
3.5
|
3.3
|
3.2
|
3.4
|
2.8
|
|
Sony PIX
|
0.62
|
0.72
|
0.73
|
0.52
|
0.63
|
0.54
|
4.1
|
4.2
|
3.0
|
3.6
|
3.1
|
2.6
|
2.6
|
2.4
|
2.1
|
2.0
|
|
Movies Now
|
0.70
|
0.79
|
0.80
|
0.74
|
0.64
|
0.52
|
4.6
|
4.6
|
4.3
|
3.7
|
3.0
|
4.0
|
4.2
|
3.8
|
3.2
|
3.3
|
|
HBO
|
0.86
|
0.87
|
0.88
|
0.69
|
0.74
|
0.44
|
5.0
|
5.1
|
4.0
|
4.3
|
2.6
|
2.4
|
2.2
|
2.3
|
2.4
|
1.8
|
|
Epic
|
0.37
|
0.37
|
0.31
|
0.36
|
0.36
|
0.37
|
2.1
|
1.8
|
2.1
|
2.1
|
2.1
|
4.3
|
3.7
|
3.5
|
3.7
|
3.8
|
The Q India is an advertiser supported Hindi
language channel and VOD provider delivering hit digital
programming from social media stars and leading digital video
creators targeting Young Indian audiences. With a growing
library of over 800 programs, it now reaches an audience of over
610 million via 50 million television homes with partners including
TATA Sky, Airtel DTH & SitiNetworks; 380 million OTT users via
platforms including ShemarooMe, MX Player, ZEE5, and Dish Watcho;
and 180 million users on mobile and digital platforms including
Snap, JioTV, Airtel Xstream and Amazon Fire TV.
Sunder Aaron, Co-Founder and General Manager of The Q
India commented, "We are obviously thrilled with the ratings
growth and most importantly we know that we are building a base of
fans that are coming back to the channel on a daily basis. Our
market knowledge and use of data has sharpened with the move of all
operations to an India based
team. This all adds to our continued focus on building a
brand in India that is associated
with the leading edge digital and social content creators in the
country".
About QYOU Media
QYOU Media operates in India
and the United States producing
and distributing content created by social media stars and digital
content creators. In India, we
curate, produce and distribute premium content including television
networks and VOD for cable and satellite television, OTT and mobile
platforms. In the United States,
we manage influencer marketing campaigns for major film studios and
brands. Founded and created by industry veterans from Lionsgate,
MTV, Disney and Sony, QYOU Media's millennial and Gen Z-focused
content reaches more than 650 million consumers around the
world. Experience our work at www.qyoumedia.com and
www.theqindia.com
Join our shareholder chat group on Telegram:
t.me/QYOUMedia
SOURCE QYOU Media Inc.