TORONTO, March 20, 2019 /CNW/ - Pure Global Cannabis Inc.
(TSX.V:PURE; OTC: PRCNF; FRA:1QS) ("Pure Global") an
integrated, growth-oriented life sciences and consumer products
cannabis company, through its wholly-owned subsidiary PureSinse
Inc. ("PureSinse" or "Company"), a Health Canada
licensed producer under The Cannabis Act, is pleased to
announce a partnership with Velvet Management Inc.
("Velvet"), to be its Canadawide sales and distribution
agent for its premium wellness, recreational, and craft cannabis
products to be sold through provincially licensed stores and online
retailers.
Velvet, a company created by the largest wine distributor in
Canada, Philippe Dandurand Wines
Ltd. ("Dandurand"), will serve to ensure a strong retail and brand
presence for Pure Global's non-medical lines of cannabis products
with provincially regulated channels. With sales teams in every
province, Velvet brings a deep expertise with driving brand
visibility and commercial retail presence.
Dandurand is the largest wine importer/agent in Canada, responsible for over 4 million cases
or $625 million of annual sales
volume across 3,000 retail points, with the largest wine salesforce
in the country. One in ten imported bottles of wine in Canada is sold by Dandurand. In operation for
over fifty years, with 125 employees in Calgary, Montreal, Toronto, and Vancouver, Dandurand has won Partner of the
Year for the last three years by the Liquor Control Board of
Ontario ("LCBO"). The LCBO
operates the Ontario Cannabis Store and will distribute cannabis to
provincially licensed retailers. Velvet Management is dedicated to
the cannabis sector and will duplicate the model that achieved them
the number one status in the wine category.
Velvet will soon have over 40 experienced sales representatives
to service the close to two thousand licensed retail locations soon
expected across Canada. Velvet has
established direct relationships with provincial wholesalers and
retail operators in all provinces giving Pure Global's branded
portfolio immediate, direct access to each point of distribution in
Canada's consumer Cannabis market,
with exclusivity for the premium and craft product categories.
"This is significant for our sales, distribution, and route to
market strategy to expedite our reach to provincially licensed
retailers," said Malay Panchal, CEO of Pure Global. "Velvet's
highly professional and experienced team was an obvious choice when
further asking who has the track record to make us leaders in every
product category we want to enter," Panchal further added.
"This partnership is a tremendous step forward for us and
provides our premium and craft brands with experienced sales and
distribution teams coast-to-coast," said Ross Hendry, Vice President of Consumer Sales
and Marketing. "Philippe Dandurand
has proven themselves, and truly understands the relationship
between brand owners, provincial representatives and retail
outlets, as well as how visibility and quality drive commercial
success in a unique shopping environment."
"At Velvet, we are committed to selling cannabis products of
only the highest quality," said Vianney
Aubrecht, President of Velvet. "Pure Global has a commitment
to premium products, and we look forward to driving sales through
distribution, visibility and quality. This will ultimately benefit
the customer who is navigating purchase decisions in a highly
regulated environment but still looking for trusted super-premium
and craft cannabis products," added Aubrecht.
About Pure Global Cannabis
Pure Global Cannabis Inc. (TSX.V:PURE; OTC:PRCNF;
FRA:1QS) is an innovation-based cannabis company led by experienced
pharma, biotechnology, horticultural, and consumer packaged goods
(CPG) experts. The Company's wholly owned subsidiary, PureSinse
Inc., is a licensed producer under the Cannabis Act. The
Company's Brampton campus houses
facilities for vertically farmed cultivation, R&D, extraction,
manufacturing, and distribution. Pure Global will produce branded
and white-labeled cannabis products for the medical,
pharmaceutical, wellness, health & beauty, natural health, food
& beverage, and recreational legal markets with uniquely
formulated and purified concentrates. The Company is using the
Canadian market as a springboard to develop and manufacture
GMP-compliant cannabis products for international sale and
distribution with a goal to become one of the most trusted premium
international cannabis brands.
About Velvet Management
Velvet Management Inc. is a Canadian cannabis distribution
company providing product sales and distribution to provincial
liquor and cannabis boards across Canada. Velvet Management Inc. was created by
the largest wine distributor in Canada, Philippe
Dandurand Wines, the largest wine importer/agent in
Canada, responsible for over 4
million cases or $625 million of
sales volume across 3,000 retail points, with the largest wine
salesforce in the country. Dandurand has been in operation since
1968, with 125 employees in its Calgary, Montreal, Toronto, and Vancouver, and has won Partner of the Year for
the last three years by the LCBO.
FORWARD-LOOKING STATEMENTS
This news release contains
certain forward-looking statements, including, but not limited to,
statements about Pure Global's future plans and intentions.
Wherever possible, words such as "may", "will", "should",
"could", "expect", "plan", "intend", "anticipate", "believe",
"estimate", "predict" or "potential" or the negative or other
variations of these words, or similar words or phrases, have been
used to identify these forward-looking statements. These statements
reflect management's current beliefs and are based on information
currently available to management as at the date hereof.
Forward-looking statements involve significant risk,
uncertainties and assumptions. Many factors could cause actual
results, performance or achievements to differ materially from the
results discussed or implied in the forward-looking statements.
These factors should be considered carefully, and readers should
not place undue reliance on the forward-looking statements.
Although the forward-looking statements contained in this news
release are based upon what management believes to be reasonable
assumptions, Pure Global cannot assure readers that actual results
will be consistent with these forward-looking statements. These
forward-looking statements are made as of the date of this news
release, and Pure Global assumes no obligation to update or revise
them to reflect new events or circumstances, except as required by
law.
Neither the TSX Venture Exchange nor its Regulation Services
Provider (as that term is defined in the policies of the TSXV)
accepts responsibility for the adequacy or accuracy of this
release.
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visit www.pureglobal.com. Follow @pureglobalcanna
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on Instagram.
SOURCE Pure Global Cannabis Inc.