eValue(TM) Efficiency Calculator Identifies Highest and Lowest Performers from Among 5000 Global Brand Social Media Accounts
March 21 2012 - 11:30AM
PR Newswire (Canada)
MONTREAL AND PARIS, FRANCE, March 21, 2012 /CNW Telbec/ - Parta
Dialogue , experts in Social Campaign Optimization and Social
Learning, announce results from a social media performance analysis
of over 5000 global brands using their patent-pending eValue™
Efficiency Calculator. Results at a Glance: Top Facebook
Performers: Fox News, Mercedes Benz France, Los Angeles Times Top
Twitter Performers: The Globe and Mail, Sears, Ask American Express
Top Youtube Performers: Mercedes Benz USA, Pizza Hut, Redbull
Lowest Facebook Performers: Pepsi, Toys ''R'' Us, Tommy Hilfiger
Lowest Twitter Performers: Home Depot Deals, Amazon.com Deals, Wynn
Las Vegas Lowest Youtube Performers: Toyota USA, Blackberry France,
Stride Chewing Gum The eValue™ Efficiency Calculator is a software
as a service tool designed to calculate the performance of
corporate social media campaigns by comparing natural (earned)
engagement behavior of online communities against the paid
promotion and management efforts deployed by companies to build
these followings. The Calculator analyzes publicly-available data
from the Facebook, Twitter and Youtube accounts of over 5000 global
brands and ranks all resulting performance figures on a percentile
scale. The Efficiency Calculator is the first tool to be deployed
in the eValue™ Social Media ROI Suite, which will be released to
the public in mid-April. Already testing the product in Beta mode
are leading consumer brands such as Air Transat, Post Foods Canada
Corp., and Koodo Mobile®. More information about the e-Value
Efficiency Calculator can be found at the following address:
http://www.socialmediaefficiency.com About PARTA PARTA offers
Social Media and Social Learning solutions to its clients from
offices in Montreal, Paris and Mexico. Many visionary businesses
already employ PARTA's solutions for internal and external online
engagement. Among these are Renault, Orange, Michelin,
Hydro-Québec, Iusacell (Mexico), Nestlé Waters and Crédit Agricole.
PARTA recently launched e-Value™, a groundbreaking SaaS tool that
gauges the efficiency of social media brand presence in real time.
For more information, please visit www.partadialogue.com. PARTA is
listed on the TSX Venture Exchange under the symbol PAD. PARTA has
a subsidiary that specializes in E-Learning and Social Learning,
Edu-Performance Canada Inc (www.eduperformance.com). "Neither TSX
Venture Exchange nor its Regulation Services Provider (as that term
is defined in the policies of the TSX Venture Exchange) accepts
responsibility for the adequacy or accuracy of this release." PARTA
DIALOGUE INC. CONTACT: Tom Liacas, VP Social Media+1 (514)
771-5120tom.liacas@partadialogue.comPaul Allard, President &
CEO+1 (514) 831-4245paul.allard@partadialogue.com
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