Campaign Performance and ROI Tools to Become the 'Killer Apps' for Corporate Social Media Clients in 2012, Predicts Parta Dia...
January 16 2012 - 8:15AM
PR Newswire (Canada)
MONTREAL and PARIS, Jan. 18, 2012 /CNW Telbec/ - PARTA Dialogue
Inc. , the social media optimization experts predicts that in 2012,
the next frontier for tech companies will be the measurement of
performance, cost-efficiency and return on investment of corporate
social media investments. "With roughly 100,000 brand pages on
Facebook currently collectively boasting over 1 Billion followers,
it is clear that companies large and small have learnt how to build
a following online. Now, the questions top managers are asking are
'Is social media working for us? Is it making us money?' Tools that
can answer these questions will be hot stuff in 2012," states Tom
Liacas, M.A., Parta Dialogue's VP Social Media. Market activity
directly reflects the rising value accorded to social media
analytics solutions, according to Liacas. "Two recent milestones in
this area are the acquisition of analytics company Omniture, by
Adobe, for $1.8 billion in 2009 and the recent 2011 buyout of
Radian 6's social media monitoring software by Salesforce. Both of
these transactions demonstrate that large online solutions
providers are eagerly looking to acquire analytics tools to answer
client demand," states Liacas. Parta Dialogue, is actively working
on the rollout of a suite of campaign analytics solutions for 2012,
beginning with a social media cost-efficiency calculator named
"e-Value™". In the words of Tom Liacas: "This tool is the first
building block for credible ROI calculation. Companies that use it
to measure their social media campaign efficiency will quickly
learn whether their efforts on social media are reaching full
potential and also how they compare to thousands of other brands
doing the same." For more information on Parta's research into
social media metrics
http://www.socialmediaefficiency.com/white-paper/ About PARTA For
more information on PARTA, visit www.partadialogue.com. PARTA
DIALOGUE INC. CONTACT: Tom Liacas, VP Social MediaParta Dialogue
Inc.+1 (514) 771 - 5120tom.liacas@partadialogue.com
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