Parta Dialogue Starts Beta Testing of New E-Value Analytics Tool with the Participation of Post Foods Canada, Koodo Mobile an...
January 08 2012 - 10:26PM
PR Newswire (Canada)
MONTREAL, QC and PARIS, France, Jan. 11, 2012 /CNW Telbec/ - PARTA
Dialogue Inc. , experts in Social Campaign Optimization and Social
Learning, announce the official Beta phase launch of their e-Value
social media analytics tool with several major Canadian brands as
testers and evaluators of the service. e-Value™ is a software as a
service tool designed to calculate the cost-efficiency of corporate
social media campaigns by comparing natural (earned) engagement
behavior of online communities against the paid promotion and
management efforts deployed by companies to build these followings.
It is a critical starting point that will allow brand managers to
establish ROI for social media spending, a major ask from top
marketing management in 2012. As of today, over 1000 brands have
their e-Value™ benchmarked. Testing the service in Beta mode are
three leading Canadian brands which have made serious inroads into
social media marketing. Post Foods Canada Corp., Van Houtte® Coffee
and Koodo Mobile® each represent sectors of high level social media
marketing activity and all boast online communities of 30 to over
60 thousand followers. "We welcome these well-loved Canadian brands
as early adopters of our e-Value™ service. With their help, we are
on the way to creating a new industry benchmark that will answer
brand managers most pressing questions," states Parta's CEO, Paul
Allard. More information about e-Value™ analytics can be found at
the following address: http://www.socialmediaefficiency.com/ About
PARTA Parta Dialogue offers Social Media and Social Learning
solutions to its clients from offices in Montreal, Paris and
Mexico. Many visionary businesses already employ PARTA's solutions
for internal and external online engagement. Among these are
Renault, Orange, Michelin, Hydro-Québec, Iusacell (Mexico), the
Canadian Association of Petroleum Producers, Nestlé Waters, Crédit
Agricole, and Fondaction. PARTA is listed on the TSX Venture
Exchange under the symbol PAD. PARTA has a subsidiary that
specializes in Social E-Learning, Edu-Performance Canada Inc
(www.eduperformance.com). For more information, please visit
www.partadialogue.com. "Neither TSX Venture Exchange nor its
Regulation Services Provider (as that term is defined in the
policies of the TSX Venture Exchange) accepts responsibility for
the adequacy or accuracy of this release." PARTA DIALOGUE INC.
CONTACT: Paul Allard, President & CEOParta Dialogue Inc.+1
(450) 466 - 7275 ext 35paul.allard@partaworld.comAndré
GoliPresident Edu-Performance Inc.VP Marketing PARTA Dialogue+1
(450) 466 - 7275 ext 23andre.goli@partadialogue.com
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