MONTREAL &
PARIS, Nov. 22, 2011 /PRNewswire/ -
PARTA Dialogue Inc. (TSXV: PAD), a company specialized in
Social Media Campaign Optimization, is proud to announce the
release of groundbreaking research it claims as the first step
towards a universal method for calculating the return on investment
of corporate social media campaigns.
In a just-released white paper entitled
'Engagement IS Efficiency,' Parta CEO Paul
Allard and VP Tom Liacas explain the mechanical relationship
between campaign engagement levels and the ultimate cost-efficiency
of social media projects. With 'engagement' identified as the key
variable for any future efficiency and ROI calculations, Allard and
Liacas are proposing nothing less than a new industry standard for
social media performance evaluation. "Having worked with
large-scale corporate social media projects since 2007, we knew
that engagement was the magic ingredient of a cost-effective
campaign. Now, we have the math to prove it," states Allard.
Building on the research presented in this white
paper, Parta Dialogue is rapidly moving to deploy a cloud computing
application that will calculate the relative efficiency of
corporate social media campaigns by processing client data directly
from social media accounts via customized APIs and applying Parta's
proprietary algorithms. BETA release for this application is slated
for early 2012.
Download the 'Engagement IS Efficiency' white paper
here:
http://www.socialmediaefficiency.com/whitepaper.pdf
Interested company representatives may apply for
an early testing program here:
www.socialmediaefficiency.com
About PARTA
Parta Dialogue offers Social Campaign
Optimization solutions to its clients from offices in Montreal, Paris and Mexico. Many visionary businesses are already
on board with PARTA's technological and service offerings. Among
these are Renault, Orange, Hydro-Québec, The Canadian Association
of Petroleum Producers, Nestlé Waters, and Fondaction.
PARTA is listed on the TSX Venture Exchange
under the symbol PAD. PARTA has a subsidiary that specializes in
Social E-Learning: Edu-Performance Canada Inc
(www.eduperformance.com). For more information, please visit
www.partadialogue.com.
"Neither TSX Venture Exchange nor its Regulation Services
Provider (as that term is defined in the policies of the TSX
Venture Exchange) accepts responsibility for the adequacy or
accuracy of this release."
SOURCE PARTA DIALOGUE INC.