The Company has also Secured Product
Placements for its Delivery-Only Food Brands on the "All-Star
Sports Day" Reality TV Show
VANCOUVER, BC, Feb. 8, 2022
/CNW/ - Just Kitchen Holdings Corp. ("JustKitchen" or the
"Company") (TSXV: JK) (OTCQB: JKHCF) (FRA: 68Z), an operator of
ghost kitchens specializing in the development of delivery-only
food brands, is pleased to announce that it has entered into a
commercial arrangement to be the exclusive fresh meal provider to
Uber Eats Mart ("Uber Mart")
in Taiwan. Launched in the third
quarter of 2021, Uber Mart currently
has five delivery-only locations, otherwise known as dark stores,
that can be reached by 90% of the over 6.5 million people in the
combined cities of Taipei and New
Taipei. JustKitchen first expects to begin collaborative operations
with one Uber Mart location in the
center of Taipei, with the
remaining Uber Mart locations to
follow in the near future. Uber Eats, the parent company of
Uber Mart, is among the world's
largest and fastest growing food-delivery
services.1
Initially, JustKitchen is working to provide Uber Mart with six different fresh-made
sandwiches daily, with the goal of supplying more cold and lightly
cooked food items in due course. Based on data provided to the
Company by Uber Mart, consumer trips
have increased eight-fold from August
2021 to December 2021 with
sales increasing at a similar rate over that period. In the near
future, Uber Mart is planning to
open a sixth dark store location in Taiwan. Accordingly, JustKitchen is looking
forward to launching the initiatives under this arrangement and
expanding on it with Uber Mart over
time.
Additionally, JustKitchen has secured product placements for its
delivery-only food brands on the upcoming season of the All-Star
Sports Day television program. All-Star Sports Day is a reality
show that is currently entering its third season, on which local
celebrities compete in athletic competitions. It is one of the
highest rated shows in Taiwan with
up to 462, 000 viewers per episode. At the mid-point of this
season, a live episode will be broadcast from the Taipei Arena that
will include a three-minute video advertisement by the Company,
featuring MrBeast Burger or another one of its other popular food
brands.
"The arrangement with Uber Mart
is a great opportunity for JustKitchen to work with part of a
business and brand that is known worldwide for delivering food to a
large number of consumers on a daily basis. Establishing this
relationship and adding it to our proven track record of working
well with global businesses is a significant achievement for our
commercial team", said Jason Chen,
Co-Founder and Chief Executive Officer of JustKitchen. "We are also
excited that JustKitchen will get a new and different kind of
exposure for its delivery-only food on reality TV. We expect that
the product placements will resonate well with people and will
encourage them to become regular customers of JustKitchen's wide
range of both proprietary and partner menus," added Mr. Chen.
ABOUT JUSTKITCHEN
JustKitchen is primarily an operator of ghost kitchens
specializing in the development and marketing of proprietary and
franchised delivery-only food brands for customers. The Company
currently operates in Taiwan and
Hong Kong with plans to expand
operations to other Asian countries. JustKitchen uniquely utilizes
a hub-and-spoke operating model, which features advanced food
preparation taking place at larger hub kitchens and final meal
preparation taking place at smaller spoke kitchens located in areas
with higher population densities. The Company combines this
operating model with online and mobile application-based food
ordering fulfilled by third-party delivery companies, to minimize
capital investments and operating expenses and reach more customers
in underserved markets. The Company's other business, JustMarket,
is an e-commerce grocery delivery platform that allows customers to
purchase groceries for delivery or add select grocery items to
meals ordered through JustKitchen.
For more information about the Company, please visit
investors.justkitchen.com. JustKitchen's final prospectus,
financial statements and management's discussion and analysis,
among other documents, are all available on the Company's profile
page on SEDAR at www.sedar.com.
Neither the TSXV nor its Regulation Services Provider (as
that term is defined in the policies of the TSXV) accepts
responsibility for the adequacy or accuracy of this
release.
FORWARD-LOOKING STATEMENTS
This news release contains certain "forward-looking statements"
within the meaning of such statements under applicable securities
law. Forward-looking statements are frequently characterized by
words such as "anticipates", "plan", "continue", "expect",
"project", "intend", "believe", "anticipate", "estimate", "may",
"will", "potential", "proposed", "positioned" and other similar
words, or statements that certain events or conditions "may" or
"will" occur including but not limited to the Company's comments
regarding the beginning of collaborative operations with one
Uber Mart location in the center of
Taipei, with the remaining
Uber Mart locations to follow in the
near future; providing Uber Mart
with six different fresh-made sandwiches daily, with the goal of
supplying more cold and lightly cooked food items; launching the
initiatives under the arrangement and expanding on it with
Uber Mart over time; and including a
three-minute video advertisement by the Company, featuring MrBeast
Burger or another one of its other popular food brands, during the
live episode of All-Star Sports Day will be broadcast from the
Taipei Arena. These statements are only predictions. Various
assumptions were used in drawing the conclusions or making the
projections contained in the forward-looking statements throughout
this news release. Forward-looking statements are based on the
opinions and estimates of management at the date the statements are
made and are subject to a variety of risks, including those risk
factors identified in the Company's prospectus dated March 26, 2021, and uncertainties and other
factors that could cause actual events or results to differ
materially from those projected in the forward-looking statements.
The Company is under no obligation, and expressly disclaims any
intention or obligation, to update or revise any forward-looking
statements, whether as a result of new information, future events
or otherwise, except as expressly required by applicable law.
Endnotes
- "Uber's Secret Gold Mine: How Uber Eats Is Turning Into A
Billion-Dollar Business To Rival Grubhub", Forbes, Biz
Carson, February 6th,
2019,
https://www.forbes.com/sites/bizcarson/2019/02/06/ubers-secret-gold-mine-how-uber-eats-is-turning-into-a-billion-dollar-business-to-rival-grubhub/?sh=65bfece11fa9
SOURCE Just Kitchen Holdings Corp.