Invictus hires former Heineken executive
Kevin Smith as VP Recreational
Sales
VANCOUVER, Sept. 17, 2018 /CNW/ - INVICTUS MD STRATEGIES
CORP. ("Invictus" or the "Company") (TSXV: GENE; OTCQX: IVITF; FRA:
8IS1) is pleased to announce the addition of former Heineken
executive Kevin Smith as Vice
President Recreational Sales, commencing October 1, 2018, and Sarah Hardy, MBA, as Vice President Medical
Sales, effective August 20, 2018.
As former Director of Sales at Heineken Canada, Kevin developed
the commercial strategy for Heineken in Western Canada, led the execution of the sales
organization's annual plan, developed relations with key customers
in both private and government channels and managed the distributor
relationship with Molson Coors. In
his role as Vice President Recreational Sales, Kevin will be
responsible for building out a team of professionals to maintain
strong working relationships with liquor boards and establish a
presence in retail stores across the country. With agreements
already secured in British
Columbia, Alberta, and
Saskatchewan, Kevin will oversee
Invictus' initial launch in Western
Canada and future development, including working in
partnership with GTEC Holdings Ltd. ("GTEC") (TSXV: GTEC) to unveil
multiple retail stores in the coming weeks and
months.
"I am excited to join the exceptional team that Dan Kriznic has
built at Invictus. I am passionate about the Cannabis
industry, excited to educate a diverse consumer base about our
brands and look forward to building an interactive retail
experience with our key customers," said Kevin Smith, Vice President Recreational Sales.
"I think the demand for Cannabis has been understated in
Canada and look forward to leading
the Invictus sales team in exceeding our forecasts and long-term
growth"
Kevin brings to Invictus 16 years of experience in both beverage
alcohol and government sectors with a specialized focus on the
retail channel. In addition to his work with Heineken, Kevin
has had increasingly senior roles, including Provincial Sales
Manager for SABMiller Canada, Regional Sales Manager at the British
Columbia Lottery Corporation, and started his career working with
key customers at AB InBev.
As a former executive at top tier companies, such as Mondalez,
American Express, and Indivior, Sarah brings a proven track record
of driving bottom line growth, building new markets, and optimizing
profit across diverse industry base. In her role as Vice President
Medical Sales, Sarah will be responsible for the development and
implementation of the Company's strategic patient acquisition
program directed at establishing relationships with and educating
medical clinics, medical doctors and patients, and winning market
share for medical cannabis sales. Sarah will drive patient
registration and sales targets.
"As a former sales associate in the pharmaceutical industry, I
know how to drive sales and deliver a superior client experience,"
said Sarah Hardy, Vice President
Medical Sales. "I am thrilled to represent Invictus on the
front-line of this emerging industry, working to expand our
presence in the medical community."
Sarah brings over 15 years of experience across various sectors
including CPG, Financial Services, Healthcare and Professional
Services. Sarah completed her Bachelor of Commerce degree at UBC
and holds her Executive MBA from the Ivey Business School at the
University of Western Ontario.
"With legalization around the corner, Invictus is working to
build strong relationships with clients in both the medical and
recreational markets," said Dan Kriznic, Invictus Chairman and CEO.
"Together, with 30+ years of experience working in sales for some
of the biggest brands across a variety of sectors, Sarah and Kevin
are joining our team at the right time. Our goal is to deliver an
exceptional customer experience, across our robust distribution
network."
For more information, please visit www.invictus-md.com.
On Behalf of the Board,
Dan Kriznic
Chairman and CEO
Jessica Martin
Vice President, Public Relations and Regulatory Affairs
(604) 537-8676
About Invictus
Invictus is a global cannabis company offering a selection of
products under a wide range of lifestyle brands. Our integrated
sales approach is defined by five pillars of distribution including
medical, adult-use, international, Licensed Producer to Licensed
Producer and retail stores.
Invictus has partnered with business leaders to convey our
corporate vision, including KISS music legend and business mogul
Gene Simmons as our Chief Evangelist
Officer, and global branding agency Authentic Brands Group.
Invictus is expanding its cultivation footprint, with two cannabis
production facilities fully licensed under ACMPR in Canada and a third awaiting approval,
featuring 100,000 square feet of available grow space today with
200,000 expected by January 2019 and
1 million by end of 2019. The Company will earmark 50 per cent of
production to the medical and recreational markets, respectively.
To ensure consistency in quality and supply, Invictus maintains all
aspects of the growing process through its subsidiary, Future
Harvest Development Ltd., a high-quality Fertilizer and Nutrients
manufacturer. Invictus drives sustainable long-term shareholder
value through a diversified product portfolio with over 69 Health
Canada approved strains and a multifaceted distribution strategy
including medical, recreational, international and retail. For more
information visit www.invictus-md.com.
Cautionary Note Regarding Forward-Looking Statements: This
release includes certain statements and information that may
constitute forward-looking information within the meaning of
applicable Canadian securities laws or forward-looking statements
within the meaning of the United States Private Securities
Litigation Reform Act of 1995. All statements in this news release,
other than statements of historical facts, including statements
regarding future estimates, plans, objectives, timing, assumptions
or expectations of future performance, including the timing,
approval and completion of the Arrangement and related matters and
the potential production capacity of Invictus, are forward-looking
statements and contain forward-looking information. Generally,
forward-looking statements and information can be identified by the
use of forward-looking terminology such as "intends" or
"anticipates", or variations of such words and phrases or
statements that certain actions, events or results "may", "could",
"should", "would" or "occur". Forward-looking statements are based
on certain material assumptions and analysis made by the Company
and the opinions and estimates of management as of the date of this
press release, including that Invictus will be successful in
reaching its potential production capacity, its production
facilities will be completed as anticipated, regulatory approval
will be granted as anticipated, Invictus will reach full production
capacity on the timeline anticipated by the Company, and no
unforeseen construction delays will be experienced. These
forward-looking statements are subject to known and unknown risks,
uncertainties and other factors that may cause the actual results,
level of activity, performance or achievements of the Company to be
materially different from those expressed or implied by such
forward-looking statements or forward-looking information.
Important factors that may cause actual results to vary, include,
without limitation, the Company will not obtain the requisite
approvals to complete the Arrangement, Invictus will not be
successful in reaching its potential production capacity, its
production facilities will not be completed as anticipated, and
licenses or approvals being granted on terms or timelines that are
materially worse than expected by the Company. Although management
of the Company has attempted to identify important factors that
could cause actual results to differ materially from those
contained in forward-looking statements or forward-looking
information, there may be other factors that cause results not to
be as anticipated, estimated or intended. There can be no assurance
that such statements will prove to be accurate, as actual results
and future events could differ materially from those anticipated in
such statements. Accordingly, readers should not place undue
reliance on forward-looking statements and forward-looking
information. Readers are cautioned that reliance on such
information may not be appropriate for other purposes. The Company
does not undertake to update any forward-looking statement,
forward-looking information or financial out-look that are
incorporated by reference herein, except in accordance with
applicable securities laws.
Neither the TSX Venture Exchange nor its Regulation Services
Provider (as that term is defined in the policies of the TSX
Venture Exchange) accepts responsibility for the adequacy or
accuracy of this release.
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SOURCE Invictus MD Strategies