betterU Education Corp. Mobile App launch a success in India
August 02 2019 - 9:44AM
betterU Education Corp. (TSX VENTURE:BTRU) (FRANKFURT:5OGA), (the
"Company" or "betterU") is pleased to announce the launch of their
mobile app in parallel to their National Skills Development
Corporation (“NSDC”) partnership announcement held at a Press
Conference on July 15th 2019 in Delhi India. The Company has been
waiting to see how the app has been performing before announcing
the details of the launch.
The launch of the Company’s mobile app is an
important milestone required to support betterU’s revenue strategy
and drive more awareness and user access to their library of global
educators. India has the highest average data usage per smartphone
in the world according to the latest Ericsson Mobility Report
released in June 2019. It has also become the world’s
fastest-growing market for mobile applications on both the Apple
iOS and Google’s Android Play Store and leads in the greatest
number of mobile app downloaded across both platforms, according to
app market data and insights company App Annie. betterU has
been focused over the last year on developing the right tools to
ensure that their offering can be accessed through the most common
channels in India. betterU’s app, which can be downloaded from the
Google Play Store, has already been downloaded over 1600 times in
the last two weeks, is receiving good ratings and has no
application crashes. The beta launch was a great test of the
development efforts of the Company, having integrated their entire
catalogue of global education partners as well as integrating
betterU’s Upskill Engine, which is focused on supporting
individualized skill development for jobs across industries within
India. The development of Upskill Engine is ongoing and will
continue to advance as more partnerships are realized through NSDC
and India’s 38 Sector Skill Councils (SSC) which NSDC is working to
support betterU on. The Upskill Engine is a key priority for
betterU as it helps guide a user to through a self-assessment
defined by each SSC, then it will provide a learning path of
recommended courses the user would require to complete in order to
advance their skills specifically for their job of interest.
All marketing efforts going forward will be to
drive users to download the mobile app so that no matter where they
are, they can access the best education from around the world.
About betterU
betterU, an online education technology company,
aims to provide access to quality education from around the world
in order to foster growth and opportunity to those who want to
better their lives. The Company plans to bridge the prevailing gap
in the education and job industry and enhance the lives of its
prospective learners by developing an integrated ecosystem.
betterU’s offerings can be categorized into four broad functions:
to compliment school programs with flexible KG-12 programs
preparing children for their next stage of education, to foster an
exceptional educational environment by providing befitting skills
that lead to a better career, to bridge the gap between one’s
existing education and prospective job requirement by training them
and lastly, to connect the end user to various job
opportunities.
Neither TSX Venture Exchange nor its Regulation
Services Provider (as that term is defined in policies of the TSX
Venture Exchange) accepts responsibility for the adequacy or
accuracy of this release.
By their nature, forward-looking statements
include assumptions and are subject to inherent risks and
uncertainties that could cause actual future results, conditions,
actions or events to differ materially from those in the
forward-looking statements. If and when forward-looking statements
are set out in this news release, BetterU will also set out the
material risk factors or assumptions used to develop the
forward-looking statements. Except as expressly required by
applicable securities law, the Company assumes no obligation to
update or revise any forward-looking statements. The future
outcomes that relate to forward-looking statements may be
influenced by many factors, including, but not limited to: industry
cyclicality; the ability to secure third party agreements;
successful integration of BetterU’s system with third party
technology; competition; reduction in demand for products;
collection from customers; relationships with suppliers; product
liability; intellectual property; reliance on key personnel;
environmental; interest rates; uninsured and underinsured losses;
operating hazards; risks of future legal proceedings; income tax
matters; credit facilities; availability and terms of financing;
distribution of securities; restrictions on potential growth;
effect of market interest rates on price of securities; and
potential dilution. betterU does not assume any obligation to
update any forward-looking statements except as required by
law.
CONTACT INFORMATION
On behalf of the Board of Directors, betterU
Education Corp. Brad Loiselle, CEO
Investor Relations 1-613-695-4100 Email:
ir@betteru.ca
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