CHICAGO, Sept. 16, 2021 /PRNewswire/ -- Today, Molson
Coors Beverage Company announces Topo
Chico® Hard Seltzer will officially expand
product distribution nationwide starting January 2022.
Building on its launch footprint of nine states and seven metro
areas, Topo Chico®
Hard Seltzer will deliver the refreshment and exotic flavors
consumers have grown to love to all 50 states.
"Topo Chico® Hard Seltzer came out of the gate extremely strong
when we launched last spring, so we couldn't be more excited to
bring this legendary hard seltzer to people across the country,"
said Matt Escalante, senior director
of seltzers at Molson Coors. "We constantly hear drinkers asking
when Topo Chico Hard Seltzer is
coming to their market. Now we have an answer for them."
Inspired by the taste of Topo
Chico® Mineral Water, Topo Chico® Hard Seltzer
is crafted with minerals and natural flavors for a crisp,
refreshing taste. Topo Chico® Hard
Seltzer is available in a four-flavor variety pack, which
includes: Strawberry Guava, Tangy Lemon Lime, Exotic
Pineapple, and Tropical Mango. Topo
Chico® Hard Seltzer also comes in 24
oz singles including: Strawberry Guava and Tangy Lemon Lime, and
one, 16oz single can in Strawberry Guava.
"We have loved to see the positive response from fans to the
regional launch of Topo Chico Hard
Seltzer from Molson Coors over the past several months,"
said Dan White, Chief of New Revenue
Streams, Coca-Cola North America Operating Unit. "We are excited
that Molson Coors will make Topo Chico Hard
Seltzer and other new innovations be made available across
the country next year, giving more people the opportunity to try
and become fans of this great brand."
For more information about Topo
Chico® Hard Seltzer, including innovation
news and product locator, visit topochicohardseltzerusa.com and
follow @topochicohardseltzerusa on Instagram and Facebook, and
@topochicohard on Twitter.
About Molson Coors Beverage Company
For over two
centuries Molson Coors has been brewing beverages that unite people
for all of life's moments. From Coors Light, Miller Lite, Molson
Canadian, Carling, and Staropramen to Coors Banquet, Blue Moon
Belgian White, Blue Moon LightSky, Vizzy, Leinenkugel's
Summer Shandy, Creemore Springs, Hop
Valley and more, Molson Coors produces many beloved and iconic beer
brands. While the company's history is rooted in beer, Molson Coors
offers a modern portfolio that expands beyond the beer aisle as
well.
Molson Coors Beverage Company is a publicly traded company that
operates through Molson Coors North
America and Molson Coors
Europe, and is traded on the New York Stock Exchange (NYSE:
TAP, TAP.A) and Toronto Stock Exchange (TSX: TPX.A, TPX.B).
Molson Coors' ESG strategy is
focused on People and Planet with a strong commitment to raising
industry standards and leaving a positive imprint on our employees,
consumers, communities and the environment. To learn more about
Molson Coors Beverage Company, visit molsoncoors.com or
MolsonCoorsOurImprint.com.
Forward Looking Statements
This press release includes "forward-looking statements" within
the meaning of the U.S. federal securities laws. Generally, the
words "believe," "aims," "expect," "intend," "anticipate,"
"project," "will," "outlook," "desire," and similar expressions
identify forward-looking statements, which generally are not
historic in nature. Statements that refer to projections of its
future performance, projections regarding the hard seltzer market
and expectations regarding the Topo Chico® Hard Seltzer are
forward-looking statements. Although Molson Coors believes that the
assumptions upon which its forward-looking statements are based are
reasonable, it can give no assurance that these assumptions will
prove to be correct. Important factors that could cause actual
results to differ materially from Molson
Coors' historical experience, and present projections and
expectations are disclosed in Molson
Coors' filings with the Securities and Exchange Commission
("SEC"). These factors include, among others, the impact of the
coronavirus pandemic, the impact of increased competition resulting
from further consolidation of brewers, competitive pricing and
product pressures; health of the beer industry and its brands in
its markets; economic conditions in its markets; Molson Coors' ability to maintain
manufacturer/distribution agreements; changes in its supply chain
system; availability or increase in the cost of packaging
materials; success of its joint ventures; changes in legal and
regulatory requirements, including the regulation of distribution
systems; increase in the cost of commodities used in the business;
the impact of climate change and the availability and quality of
water; loss or closure of a major brewery or other key facility;
its ability to maintain good labor relations; its ability to
maintain brand image, reputation and product quality; and other
risks discussed in its filings with the SEC, including its most
recent Annual Report on Form 10-K and its Quarterly Reports on Form
10-Q. All forward-looking statements in this press release are
expressly qualified by such cautionary statements and by reference
to the underlying assumptions. You should not place undue reliance
on forward-looking statements, which speak only as of the date they
are made. Molson Coors does not undertake to update forward-looking
statements, whether as a result of new information, future events
or otherwise.
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SOURCE Topo Chico Hard
Seltzer