TORONTO, April 11, 2018 /CNW/ - Roots ("Roots,"
"Roots Canada" or the "Company") (TSX: ROOT), wins Gold at the 2018
Shop! Awards, an accolade regarded as one of the highest
achievements in retail design and brand marketing. The awards
single out leaders in the global retail landscape, highlighting the
best in forward-thinking innovative retail design environments and
experiences. Roots won Gold in the category: Softline Specialty
Store 3,001-7,500 sf, for its Yorkdale Shopping Centre enhanced
experience store.
"Our Roots 'Cabin' store is an embodiment of store design,
marketing strategy and digital integration," says Alex Jones, Roots VP of Real Estate. "It has
become increasingly important to provide a unique shopping
experience, and Roots continues to stand out as a brand that
connects on an emotional level with our customers. This award
affirms our dedication toward innovative design and an unmatched
in-store and experience."
For 45 years, Roots has been bringing unique in-store
experiences to its customers. The Roots 'Cabin' store concept was
designed to capture the distinct character and heritage of the
Roots brand while drawing shoppers into a space where they can
interact with product in a visually stimulating and socially
connected environment to provide an enhanced experience.
At the heart of the redesign is the locally sourced millwork
from expert craftspeople from across Ontario. Reclaimed wood and Ontario cedar surround the countless artifacts
from the Roots Canada archives: an original 'R' sign from an early
flagship store, the machine that made the first negative heel shoe
and an array of celebrity Award Jacket replicas. The 'Cabin' store
model features a dedicated leather jacket and bag customization
workshop, and an enhanced fitting room lounge experience. Elevated
leather and footwear sections offer customers a full range of
seasonal footwear, jackets and leather bags. An omni-channel
shopping experience is provided in a comfortable 'endless aisle'
area, where guests can review online product reviews and
information, search inventory available at any store throughout
Canada, place a ship to home order
or pick-up and try on their ship to store roots.com orders.
Roots proudly chose to partner with globally-renowned
architecture and design firm CallisonRTKL to bring the 'Roots
Cabin' concept to life. As a leader in retail construction design,
CallisonRTKL's vision and execution proved hugely successful with
the flagship Yorkdale Shopping Centre store.
Roots has pushed its award-winning store concept forward,
opening "Enhanced Experience" locations in Vancouver's Pacific Centre Mall, Taipei 101 in Taiwan and is rolling out two new stores this
summer in Halifax Shopping Centre and Boston's Natick Mall. The 'Cabin' store will
serve as benchmark inspiration for all Roots store designs.
About Roots
Established in 1973, Roots is an iconic
lifestyle brand with a rich Canadian heritage and portfolio of
premium apparel, leather goods, accessories and footwear. Roots
delivers products to customers through its store network, online
platform and international partnerships. As of October 28, 2017, Roots' integrated omni-channel
footprint included 116 company retail stores in Canada, four company retail stores in
the United States, 109
partner-operated stores in Taiwan,
29 partner-operated stores in China and a global e-commerce platform. Roots
Corporation is a Canadian corporation doing business as "Roots" and
"Roots Canada".
SOURCE Roots Corporation