First Canadian cable company to introduce app that provides
on-screen entertainment suggestions based on customers' real-time
viewing
Customers can easily navigate double the movies and shows On
Demand served up by NextBox
TORONTO,
Nov. 13, 2013 /CNW/ - Rogers
Communications unveiled today a Recommendation App for NextBox that
takes TV viewing to the next level. With twice as many movies and
TV shows On Demand compared to Fibe™, the new recommendation tool
allows Rogers customers to dive deep into their entertainment
libraries and discover more programming within their cable
packages. The app gives access to personalized live, rental, On
Demand and previously recorded program recommendations displayed
right on TV screens.
"We are committed to providing the best entertainment and
in-home video experiences for our customers. The Recommendation App
is a cable industry first and an evolution of our NextBox
experience that lets customers spend less time searching and more
time being entertained," said David
Purdy, senior vice-president, content, Rogers
Communications. "Canadians can now explore and uncover more
programming that appeals to their individual tastes, from the most
popular original series to niche specialty channels."
Naturally integrated into the TV viewing experience and
accessible in a variety of non-intrusive ways, the app recommends
similar programs based on what customers are currently viewing or
just finished watching. Recommendations are accessed in PVR mode,
On Demand, through search or live TV listings. App highlights
include:
- Press the "Info" or "Guide" buttons on the remote, scroll over
to the information icon and a prompt will appear.
- Select "More Like This Show" from the prompt to review a list
of recommended titles.
- Viewers can also discover even more titles by selecting the new
"Most Watched" menu, which reveals the popular TV shows, movies,
and channels viewed by Rogers customers at that time.
- Recommendations are based on the preferred genre, director and
starring actors, and are personalized to the current program the
customer is watching.
The Recommendation App is part of the NextBox 3.0 experience
that gives viewers unprecedented access to record up to eight HD
programs at one time, one TB of PVR storage capacity and watch
twice as many movies and shows On Demand when compared to Fibe™.
The app is rolling out to Rogers customers with NextBox 2.0 and 3.0
in Ontario. For more information
visit www.rogers.com/NextBox.
Rogers also announced today that customers can easily discover a
breadth of premium children's TV programs all in one spot with
Rogers Kids Zone on Ch. 200 and via Rogers Anyplace TV on
multiple screens. Kids Zone is a safe, family-friendly
entertainment destination, home to hundreds of wholesome and
engaging TV shows and movies for children.
About Rogers
Rogers Communications is a diversified Canadian communications and
media company. We are Canada's
largest provider of wireless voice and data communications services
and one of Canada's leading
providers of cable television, high-speed Internet and telephony.
Through Rogers Media we are engaged in radio and television
broadcasting, televised shopping, magazines and trade publications,
sports entertainment, and digital media. We are publicly traded on
the Toronto Stock
Exchange (TSX: RCI.A and RCI.B) and on the New York Stock Exchange
(NYSE: RCI).
SOURCE Rogers Communications Inc.