Rogers First Rewards to launch in key markets this
summer
TORONTO,
July 3, 2013 /CNW/ - Rogers
Communications announced today a new customer loyalty program,
Rogers First Rewards, to thank and reward customers for
their business. Launching in key markets throughout 2013, Rogers
First Rewards allows customers to get more of what they want by
earning points on their eligible purchases that can be redeemed for
a wide selection of Rogers products and services.
"Our customers have told us they want to be rewarded for their
loyalty and we've listened to their feedback," said John Boynton, executive vice president and chief
marketing officer, Rogers Communications. "We've worked diligently
over the last few years to create an easy and simple program to
thank our customers for their business and to show our
appreciation."
With no blackout periods, hidden fees, or a membership card to
carry, eligible customers are enrolled as the program becomes
available in their region and earn points just for being a Rogers
customer. Points can be redeemed online and used toward an
extensive and growing list of Rogers products and services from the
Rogers First Rewards catalogue.
Customers will have access to exciting rewards depending on
their region. Wireless rewards including U.S. and international
roaming packs; talk, and text packs; long distance calling and more
will be available to customers across the country. Within Rogers
cable footprint, customers can redeem their points for rewards
including upgraded internet packages; home phone long distance;
premium TV content and Rogers On Demand packages.
"Rogers First Rewards is one of the many things we are
doing to better deliver for our customers," said Rob Bruce, president, Rogers Communications.
"This innovative loyalty program complements a number of
initiatives we're introducing to make it easier for our customers
to do business with us including simplified rate plans, U.S. flat
roaming rate, premium technical support and customer education
programs."
Customers enrolled in the loyalty program are assigned a
Rogers First Rewards tier and point accrual rate based on an
average of total account holder's spend: Silver Tier customers earn
1 point per dollar, Gold Tier customers earn 1.5 points per dollar,
and Platinum Tier customers earn 2 points per dollar. The program
will be available to consumer cable, wireless, internet and home
phone customers in key markets across the country throughout the
year. Eligible customers will be notified and enrolled when the
loyalty program becomes available in their region.
About Rogers
Rogers Communications is a diversified Canadian communications
and media company. We are Canada's
largest provider of wireless voice and data communications services
and one of Canada's leading
providers of cable television, high-speed Internet and telephony.
Through Rogers Media we are engaged in radio and television
broadcasting, televised shopping, magazines and trade publications,
sports entertainment, and digital media. We are publicly traded on
the Toronto Stock
Exchange (TSX: RCI.A and RCI.B) and on the New York Stock Exchange
(NYSE: RCI).
SOURCE Rogers Communications Inc.