QMI Sales Signs Multiplatform Ad Deal With Golf Town Retailer
January 17 2011 - 9:00AM
Marketwired
QMI Sales has signed a contract which will provide Golf Town retail
chain with exceptional multiplatform visibility throughout 2011.
The deal includes printing and distribution of Golf Town flyers in
paid and free Quebecor Media daily newspapers across Canada. Ad
pages will also be filled by Golf Town in Le Journal de Montreal,
Le Journal de Quebec, Sun urban dailies, 24 Hours / 24 Heures, key
community newspapers and the 7 Jours magazine. An original
television campaign will hit the air on the TVA network and the
Canoe web portal will also host a dedicated Golf Town micro-site.
Special programming displaying Golf Town products and services will
also be available on demand on Videotron's illico portal. The
concepts and ideas were developed by QMI Sales in partnership with
Top Drawer, the agency of record for Golf Town. The combination of
Top Drawer's insights and ideas with Quebecor Media platforms will
be a winning recipe for Golf Town in 2011.
"Golf Town's confidence towards Quebecor Media is testimony to
the quality and unique character of its media offer in Canada"
declared Philippe Guay, Vice-President, National Sales Toronto, of
Quebecor Media. "This deal also demonstrates QMI Sales' capacity to
provide innovative and personalized solutions which meet every
announcer's needs. As a single point of contact, QMI Sales delivers
a simplified ad buying experience and allows clients to reap
maximum value from Quebecor Media's convergence strategy" he
concluded.
QMI Sales is a best-in-class purveyor of multiplatform
advertising strategies which generate greater returns on
announcers' marketing dollars. Quebecor Media's national footprint
combined with its outstanding media audiences provides unparalleled
visibility for its clients, including national retail chains. By
promoting technological innovations and synergies, QMI Sales
delivers solutions that effectively reach every target market,
everywhere and at anytime.
Golf Town is Canada's largest golf retailer. Golf Town was
founded in 1999 and has grown from one location in Scarborough, ON,
to 50 superstores coast to coast. At an average size of nearly
18,000 square feet, these retail centres feature all the top brand
name products at the best price, ensuring customers find what they
want, when they want it. A centre of the Canadian golf community
for individuals and organizations, Golf Town locations serve as
sanctuaries where players of all ages and abilities try, buy, learn
about and improve their games. The largest employer of CPGA
Teaching Professionals, Golf Town offers on-site lessons tailored
to an individual's needs through its In-Store Academy. Golf Town
was acquired by OMERS Private Equity, the entity responsible for
private equity investments of the OMERS pension fund, in September
2007. For more information: www.omerspe.com.
Top Drawer Creative Inc. is a Toronto based ad agency with
clients in both the US and Canada that span a range of lifestyle
categories including health, beauty, sport, fitness, fashion and
home. Founded in 1996 by non-agency entrepreneurs who continue to
grow brands by being client centric and operating with a corporate
culture best described by its tag line - It's Business Unusual.
Quebecor Media Inc. is a subsidiary of Quebecor Inc. (TSX:
QBR.A)(TSX: QBR.B), a communications company with operations in
North America, Europe and Asia. Quebecor Media owns operating
companies in numerous media-related businesses: Videotron Ltd., an
integrated communications company engaged in cable television,
interactive multimedia development, Internet access services, cable
telephony and wireless telephone service; Sun Media Corporation,
the largest publisher of newspapers in Canada; Canoe.ca., operator
of a network of English and French language Internet properties in
Canada; Quebecor Media Network, provider of flyer printing and
distribution services; TVA Group Inc., operator of the largest
French language over the air television network in Quebec, a number
of specialty channels, and the English language over the air
station Sun TV; Nurun Inc., a major interactive technologies and
communications agency with offices in Canada, the United States,
Europe and Asia; magazine publisher TVA Publishing Inc.; book
publishers and distributors Sogides Group Inc. and CEC Publishing
Inc.; Archambault Group Inc. and TVA Films, companies engaged in
the production, distribution and retailing of cultural products; Le
SuperClub Videotron ltee, a DVD and console game rental and retail
chain; and Quebecor MediaPages, publisher of print and online
directories.
Contacts: Quebecor Media Inc. J. Serge Sasseville
Vice-President, Corporate and Institutional Affairs 514-380-1864
serge.sasseville@quebecor.com
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