App publisher and mobile attribution company join forces to
help brands better understand consumers
TORONTO, Sept. 9, 2015 /CNW/ -- Freckle IoT, a
technology company dedicated to mobile attribution for brands, and
Postmedia, the largest publisher by circulation of English-language
daily newspapers in Canada, today
announced a new initiative that will bridge the gap between digital
and physical experiences. The companies will work together to
integrate the Freckle IoT Software Development Kit (SDK) into
mobile apps from Postmedia's publisher brands, which represent some
of Canada's most historic and best
known media brands including The Vancouver Sun, Montreal Gazette, Ottawa
Citizen and Calgary Herald.
As more consumers turn to mobile devices to access information
on the go, this relationship will increase value for readers by
leveraging their opt-in location data to surface personalized,
exclusive content and branded offers at optimal times. The combined
technologies from Freckle IoT's Open Beacon Network and Postmedia's
vast publisher application base complement the publisher's mobile
offering to provide integrated, measurable media opportunities to
brands and will create one of the largest deployments for a
newspaper chain in the world.
"The real-time results from this initiative are key to
understanding the mobile audience, their location and determining
in and out-of-store attribution," said Neil
Sweeney, President and CEO of Freckle IoT. "Using beacon
technologies for location confirmation will lead to a much more
accurate and consistent experience, unlike bid request location
data which is accurate only 16 percent of the time."
Freckle IoT's Open Beacon Network is fuelled by beacons, small
Bluetooth transmitters that help identify a location that is more
accurate than GPS or WiFi. The Open Beacon Network allows for
partnered applications to add context to a location which can be
used by the application publisher to provide users with a
personalized experience. All communication requires an opt-in from
the user. In turn, advertisers can get precise attribution metrics
from digital impressions to store visits. This new data and
audience insights will help advertisers make informed decisions
about their campaigns, especially mobile.
"The technology from Freckle IoT is yet another innovation that
we're excited to add to Postmedia's existing mobile offering that
is capable of measuring door swing and attribution for brands,"
said Andrew MacLeod, EVP and Chief
Commercial Officer, Postmedia. "With publications across
Canada, we are committed to
providing these integrated media opportunities to brands that
result in a trusted experience and enhanced user engagement."
The addition of Postmedia's mobile properties adds 3 million
active users to Freckle IoT's Open Beacon Network that currently
spans the top 30 metropolitan areas across North America with over 500,000 venues.
"Our commitment to the Open Beacon Network allows for any
publisher or advertiser to take part and maximize inventory and
media spend," added Sweeney. "A well-crafted beacon technology
strategy leads to increased app engagement and retention. The
quality and frequency of content surfaced through beacon
interactions is vital to a successful strategy for any
publisher."
Freckle IoT is always looking to partner with new advertisers,
brands and publishers. To learn more, visit
http://www.freckleiot.com.
About Freckle IoT
Freckle IoT is a technology company
founded to help brands adapt to the future of connected devices and
advertising. As a leader in the proximity marketing space, Freckle
IoT works with brands, publishers and industry partners to bring
innovative solutions to the market. Freckle IoT helps advertisers
harness the opportunities presented by next generation consumer
technologies, ranging from smartphones, wearables to other
intelligent devices. Freckle IoT's mission is to move past
traditional advertising models and to seek out innovative solutions
to the advertising challenges of tomorrow. For more information
about Freckle and its offerings, visit www.freckleiot.com and
follow updates on Twitter and LinkedIn.
About Postmedia
Postmedia Network Inc., a wholly owned
subsidiary of Postmedia Network Canada Corp. (TSX:PNC.A, PNC.B), is
the largest publisher by circulation of English-language daily
newspapers in Canada, representing
some of the country's oldest and best known media brands. Reaching
millions of Canadians every week, Postmedia Network engages readers
and offers advertisers and marketers integrated solutions to
effectively reach target audiences through a variety of print,
online, digital, and mobile platforms.
SOURCE Freckle IoT