WINNIPEG, MB, July 14, 2021 /CNW/ - Pollard Banknote
Limited (TSX: PBL) ("Pollard Banknote") extends
congratulations to the Ohio Lottery for the successful launch of
its new PAC-MAN® scratch-off ticket. Designed by Pollard Banknote,
and under license from ©BANDAI NAMCO Entertainment Inc., the
Lottery launched both a $2
scratch-off ticket and a $2 EZPLAY®
game featuring the iconic arcade character, which delivered
fruitful results. Based on five weeks of sales, the scratch-off
ticket has sold 64% better than other $2 games since 2018 and, since its introduction,
is the Ohio Lottery's top-performing $2 EZPLAY® game.
The launch of the PAC-MAN® scratch-off ticket is supported by a
second chance drawing promotion via the Lottery's MyLotto Rewards®
program. All non-winning PAC-MAN® scratch-offs and EZPLAY® tickets
are eligible to be entered into a draw for a chance to win a
PAC-MAN® arcade machine and accessories, two $2,500 gift cards, and one of 10 video game
consoles with games. The Lottery also introduced a free-to-play
PAC-MAN® interactive game, where players can win a weekly prize of
a book of PAC-MAN® scratch-off tickets.
To generate additional player engagement, and with the (Pac) man
of honor in attendance, the Ohio Lottery held a successful Facebook
live event, where over 5,000 people participated and answered
PAC-MAN®-related trivia to win exciting prizes including
scratch-offs, PAC-MAN® merchandise, and Lottery Cash. A recording
of the event is available at
https://www.facebook.com/255343681214005/videos/500702487688554.
Point-of-sale displays, extensive online advertising, as well as
radio and TV promotions, featuring a PAC-MAN® character created by
the Lottery, were also developed to enhance player awareness of the
new scratch-off ticket.
"We are always looking for appealing new games to offer our
players, and with the launch of our PAC-MAN® scratch-off ticket,
EZPLAY® game and second chance promotion, we have delivered a
winning combination of a player-favorite arcade game and engaging
experiences," said Tom Ackerman,
Assistant Director, Office of Marketing, Ohio Lottery. "We enjoyed
collaborating with Pollard Banknote to develop this exciting new
scratch-off ticket and look forward to continuing to offer the very
best games to our players, ultimately benefitting education in the
state."
"We are thrilled to see the results that the Ohio Lottery is
having with their PAC-MAN® scratch-off ticket," said Brad Thompson, Vice-President, Sales &
Marketing at Pollard Banknote. "Many lotteries throughout
North America have experienced
great success launching tickets featuring licensed brands from our
popular Retro Collection. When the timeless appeal of PAC-MAN® is
combined with entertaining gameplay, appealing ticket art, fun
promotional events and exciting second chance opportunities, it is
no surprise that the Ohio Lottery is experiencing similar
success."
The Ohio Lottery has contributed more than $27 billion to education since 1974. For more
information about the Ohio Lottery and its incredible contributions
to education within the state of Ohio, visit
www.ohiolottery.com/supportingeducation.
PAC-MAN®&©BANDAI NAMCO Entertainment Inc.
About Pollard Banknote
Pollard Banknote is a leading lottery partner to more than 60
lotteries worldwide, providing high quality instant ticket
products, licensed games, Schafer Systems and Fastrak retail
merchandising solutions, and a full suite of digital offerings,
ranging from world-class mkodo game apps to comprehensive
player engagement and iLottery solutions, including strategic
marketing and management services. The company is a proven
innovator and has decades of experience helping lotteries to
maximize player engagement, sales, and proceeds for good causes.
Pollard Banknote also provides pull-tab tickets, bingo paper, and
its Diamond Game and Compliant
Gaming electronic games and devices to charitable and other gaming
markets in North America. Established in 1907, Pollard
Banknote is owned approximately 64.3% by the Pollard family and
35.7% by public shareholders, and is publicly traded on the TSX
(PBL). For more information, please visit our website at
www.pollardbanknote.com.
Forward-looking Statements
Certain statements in this press release may constitute
"forward-looking" statements and information, which involve known
and unknown risks, uncertainties, and other factors that may cause
actual results, performance, or achievements to be materially
different from any future results, performance, or achievements
expressed or implied by such forward-looking statements. When used
in this document, such statements include such words as "may,"
"will," "expect," "believe," "plan," and other similar terminology.
These statements reflect management's current expectations
regarding future events and operating performance and speak only as
of the date of this document. There should not be an expectation
that such information will in all circumstances be updated,
supplemented, or revised whether as a result of new information,
changing circumstances, future events, or otherwise.
SOURCE Pollard Banknote Limited