TORONTO, June 2, 2022
/CNW/ - Canadian Tire Corporation (CTC) announced the launch of
Forward With Design (FWD), its first-ever activewear brand
designed, developed and incubated in-house for active, on-the-go
Canadians.
Forward With Design apparel was built from the ground up in just
over 900 days from concept ideation to full brand launch. On the
heels of CTC's Better Connected strategy, the goals were to
design and deliver world-class products that reinforce emotional
connections with customers, and to create a brand that transitions
seamlessly wherever life takes Canadians.
"Knowing the lines between work and play are often blurred,
Canadian Tire Corporation brought together its top talent to
develop an activewear brand rooted in versatility," said
Anthony Wolf, Vice President,
Product Development at CTC. "Forward With Design not only
highlights our in-house brand-building capabilities, it delivers a
customer-centric collection that combines style with functionality,
mindfully designed to transition with Canadians throughout their
daily activities."
SportChek, part of the Canadian Tire Group of Companies, is the
exclusive home of Forward With Design's three capsule collections –
Push, Friday and Free. Each functional, yet
interchangeable capsule incorporates sustainable fabrics and
responsible production methods combined with style, comfort, and
convenience:
- The Push collection focuses on elevated activewear built
for the active generalist with high-intensity in mind
- The Free collection focuses on relaxed loungewear for
the in-between moments in life, with a focus on sustainable
fabrics, trend-driven silhouettes, and fashion-forward colours
- Fusing clean, minimal design with activewear technologies, the
Friday collection is transitional work-leisure designed for
life on the move
"We're continuously striving to bring our customers the highest
quality products to support their healthy, active lives, and
couldn't wait to bring Forward With Design into our assortment,"
said Dale Skulsky, Vice President
Purchasing, SportChek. "Forward With Design not only complements
the SportChek brand promise, but brings a complete product offering
to our customers that's rooted in active-style, quality and
mindfulness."
Forward With Design's full assortment for women, men and kids is
now available at over 200 SportChek and Sports Experts locations
across Canada and online. To learn
more about Forward with Design's capsules and collection, please
visit: forwardwithdesign.com. Follow along on our journey
@forwardwithdesign.
About Canadian Tire
Corporation
Canadian Tire Corporation, Limited, (TSX: CTC.A) (TSX: CTC) or
"CTC", is a group of companies that includes a Retail segment, a
Financial Services division and CT REIT. Our retail business is led
by Canadian Tire, which was founded in 1922 and provides Canadians
with products for life in Canada
across its Living, Playing, Fixing, Automotive and Seasonal &
Gardening divisions. Party City, PartSource and Gas+ are key parts
of the Canadian Tire network. The Retail segment also includes
Mark's, a leading source for casual and industrial wear; Pro Hockey
Life, a hockey specialty store catering to elite players; and
SportChek, Hockey Experts, Sports Experts and Atmosphere, which
offer the best active wear brands. The more than 1,700 retail and
gasoline outlets are supported and strengthened by CTC's Financial
Services division and the tens of thousands of people employed
across Canada and around the world
by CTC and its local dealers, franchisees and petroleum retailers.
In addition, CTC owns and operates Helly Hansen, a leading
technical outdoor brand based in Oslo,
Norway. For more information,
visit Corp.CanadianTire.ca.
About SportChek
Sharing Canadians' passion for sport and the outdoors, SportChek
is proud to be the country's largest sports retailer with over 200
locations across Canada including
Atmosphere and Sports Experts. Our belief in the importance of
living healthy, active lives is backed by dedicated sales
representatives with a deep understanding and commitment to sport.
With a vast assortment of apparel and equipment, and the very best
athletic brands in the world, we strive to help athletes and
enthusiasts of all levels succeed. For more information, visit
sportchek.ca
SOURCE CANADIAN TIRE CORPORATION, LIMITED