BBTV Holdings Inc. (TSX: BBTV) a media tech company that uses
technology enabled solutions to help content owners become more
successful, is announcing the launch of mobile gaming app, “Dobre
Duel.”
- BBTV new mobile game launch “Dobre Duel” is a commercial
partnership with The Dobre Brothers, who are known globally for
their stunts, sibling-fueled pranks, and original music.
- The Dobre Brothers are YouTube veterans with over 8.1B combined
views, and are rising TikTok-ers with 39.2M collective
followers.
- Global mobile app downloads are expected to grow from 178.1
billion in 2017 to 258.2 billion in 2022, and global consumer spend
in app stores is estimated to increase at a 13.9% CAGR between 2017
and 2022, from $81 billion to $156.5 billion in 20221.
- The mobile gaming apps revenue stream is part of BBTV’s Plus
Solutions, helping to further drive revenue for both BBTV and its
content creators. Mobile apps are core to BBTV’s margin expansion
strategy.
“This announcement is yet another shining example of BBTV’s
continued momentum and success from its high margin Plus solutions,
as we work with content creators to unlock significant value across
a number of growing revenue streams,” comments Shahrzad Rafati,
Chairperson and CEO, BBTV. “We’ve worked closely with the Dobre
Brothers to create a game that connects them with their fans at a
deeper level, at a time of year that is popular for gaming
consumption. It has all of the components to make it a great
success.”
The global usage and monetization of mobile apps is expected to
continue expanding significantly. Global mobile app downloads are
expected to grow from 178.1 billion in 2017 to 258.2 billion in
2022, and global consumer spend in app stores is estimated to
increase at a 13.9% CAGR between 2017 and 2022, from $81 billion to
$156.5 billion in 20221. Within mobile apps, mobile games are a
significant component, experiencing strong growth and representing
an opportunity for game publishers and advertisers to reach engaged
audiences at scale2. Consumer spending on mobile games is
anticipated to grow to $106.4 billion by 2021 representing
approximately 59% of total game revenues; mobile games played on
smartphones are expected to account for 80% with the remaining 20%
from tablets3.
The Dobre Brothers (combined YouTube Subs; 32.8M, YouTube
Monthly Views; 116.8M, Facebook; 2.2M, Instagram; 12.9M, TikTok;
39.4M, Twitter; 1.4M - collectively) began their career when twins
Lucas and Marcus Dobre started their online career, using the
short-form video app Vine, to create comedic dance videos in their
hometown grocery store. The twins created their signature style, by
combining popular Gen Z dance moves with olympic level acrobatics.
Now, the twins are joined by their older brothers, Darius and
Cyrus, and together they deliver a diverse range of content
including pranks, skits, gymnastics, stunts, and crazy
challenges.
Following the success of the first mobile game, Dobre Dunk,
Dobre Duel features not one but three gaming experiences that
feature the signature Dobre rag-doll physics.
Game Features:
- Pinata Panic - Tap and rag-doll your way to hit the Pinata and
get as much candy as you can before your opponent does.
- Soccer Smash - Score the most goals to win!
- Deadly Sea - Take on three opponents and avoid the
Blowfish.
"We’re thrilled to be back releasing our next mobile game, Dobre
Duel, created alongside BBTV,” said the Dobre Brothers. “This time
around our fans will be able to put their favourite Dobre Brother
in various head-to-head duels against the others. Game on again,
Dobre Army!”
The Mobile gaming apps are monetized through advertising and
in-app purchases revenues which the Company shares with the content
owner. BBTV Interactive games include TheOdd1sOut, with James
Rallison, the #1 ranked Family Game on iPhone & iPad and top 10
games across iOS and Google Play, the Dobre Brothers first game,
Dobre Dunk, which hit the top 10, “Spy Ninja Network” [5M installs,
4.8 rating], featuring Chad Wild Clay, which reached #1 in its
category in the US, and “Fernanfloo” [13M installs, 4.8 rating]
which hit #1 in 17 countries within 24 hours.
Dobre Duel is available now worldwide on the App Store and
Google Play. The game is free to download and includes in-app
purchases.
Available to download from:
App Store:
https://apps.apple.com/app/dobre-duel/id1526590946
Google Play:
https://play.google.com/store/apps/details?id=com.bbtv.dobreduel
[1] App Annie
https://www.appannie.com/en/insights/market-data/app-annie-2017-2022-forecast/
[2] ComScore, Global State of Mobile, June 2019
www.comscore.com/Insights/Presentations-and-Whitepapers/2019/Global-State-of-Mobile
[3] Newzoo, Nov. 29, 2019
https://newzoo.com/insights/articles/newzoo-adjusts-global-games-forecast-to-148-8-billion-slower-growth-in-console-spending-starts-sooner-than-expected/
References/sources:
Combined numbers from Dobre channels numbers (Dobre, Lucas &
Marcus)
YouTube Subs Source: YouTube - December 16th, 2020
YouTube Monthly Views Source: SocialBlade - December 16th,
2020
Facebook Followers Source: Facebook - December 16th, 2020
Instagram Followers Source: Instagram - December 16th, 2020
Twitter Followers Source: Twitter - December 16th, 2020
TikTok Followers Source: TikTok - December 16th, 2020
About BroadbandTV
BBTV is a media and technology company headquartered in
Vancouver, Canada. The company’s mission is to democratize content
by leveraging its proprietary technologies to drive viewership and
monetization for content creators of all sizes. From individual
content creators to global media companies, BBTV monetizes the
media of content owners through end-to-end management, distribution
and monetization solutions, powered by its innovative VISO
Platform, including related proprietary technology, while allowing
content owners to focus on their core competency – content
creation. In August 2020, BBTV had the second most unique monthly
viewers among digital platforms with 615 million globally, who
consumed more than 55 billion minutes of video content, the most
among media companies*. www.bbtv.com
*Calculations and classifications made by BBTV based on data
from Comscore contained in Comscore’s “Top 12 Countries = August
2020 comScore Video Metrix Media Trend – Multi-Platform – Top 100
Video Properties Report”
This press release contains forward looking information within
the meaning of applicable securities legislation, which reflects
the Company’s current expectations regarding future events
including the success and results of BBTV’s Mobile Games and the
anticipated growth of the gaming industry. There can be no
assurance that any projected information will be achieved. Forward
looking information is based on a number of assumptions, including
but not limited to assumptions regarding the changes and trends in
our industry or the global economy, that are subject to a number of
risks and uncertainties, many of which are beyond the Company’s
control, which could cause actual results and events to differ
materially from those that are disclosed in or implied by such
forward looking information. Such risks and uncertainties include,
but are not limited to, the risk that the industry or gamers may
not behave as anticipated, that we may not meet our revenue and
growth targets, as well as the factors discussed under “Risk
Factors” in the final prospectus of the Company dated October 22,
2020. The Company does not undertake any obligation to update such
forward looking information, whether as a result of new
information, future events or otherwise, except as expressly
required by applicable law.
BBTV-C
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version on businesswire.com: https://www.businesswire.com/news/home/20201217005363/en/
Dan Gamble Head of PR & Corporate Communications
dgamble@bbtv.com +1778 873 0422 Ashley Buck PR and Corporate
Communications Specialist abuck@bbtv.com +1778875134
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