Contract remains in place until June
2020
MONTREAL, May 11, 2017 /CNW Telbec/ - Further to our
announcement of Wednesday evening, and Air Canada's announcement
this morning, data-driven marketing and loyalty analytics company
Aimia Inc. (TSX:AIM) has now received a formal notice of
non-renewal from Air Canada pursuant to the terms of the Amended
and Restated Commercial Participation and Services Agreement by and
between Air Canada and Aimia Canada Inc. (as successor to Aeroplan
Limited Partnership) dated June 9,
2004.
Unless the parties come to an alternative agreement or Air
Canada withdraws such notice, the current agreement will expire in
June 2020. Members' miles will remain
with Aeroplan even after the current agreement ends. Aeroplan will
continue buying seats from Air Canada under the existing contract
until June 2020 to provide rewards.
Air Canada flyers will also
continue to accumulate Aeroplan Miles until 2020.
About Aimia
Aimia Inc. (TSX:AIM) is a data-driven marketing and loyalty
analytics company. We provide our clients with the customer
insights they need to make smarter business decisions and build
relevant, rewarding and long-term one-to-one relationships,
evolving the value exchange to the mutual benefit of both our
clients and consumers.
With about 2,300 employees across 15 countries, Aimia partners
with groups of companies (coalitions) and individual companies to
help generate, collect and analyze customer data and build
actionable insights.
We do this through our own coalition loyalty programs such as
Aeroplan in Canada, Nectar in the U.K., and Air Miles
Middle East, and through provision of loyalty strategy, program
development, implementation and management services underpinned by
leading products and technology platforms such as the Aimia Loyalty
Platform – Enterprise and Aimia Loyalty Platform – SaaS, and
through our analytics and insights business, including Intelligent
Shopper Solutions. In other markets, we own stakes in loyalty
programs, such as Club Premier in Mexico and Think Big, a
partnership with Air Asia and Tune Group. Our clients are diverse,
and we have industry-leading expertise in the fast-moving consumer
goods, retail, financial services, and travel and airline
industries globally to deliver against their unique needs.
For a full list of our partnerships and investments, and more
information about Aimia, visit www.aimia.com.
SOURCE AIMIA