LONDON, United Kingdom,
Oct. 21, 2016 /CNW Telbec/ - Aimia
Inc. (TSX: AIM), the data-driven marketing and loyalty analytics
company, has signed a multi-year contract with Musgrave, owner of
SuperValu, Ireland's leading
grocery retailer, to revamp its Real Rewards Program, underpinned
by the Aimia Loyalty Platform.
Aimia has provided strategic support to SuperValu to help launch
Ireland's first partner program by
signing up new partners like Bank of Ireland. They will join Electric Ireland,
Ireland's number one energy
provider, and Getaway Breaks. In addition, Aimia has advised
SuperValu on creating Ireland's
first-to-market eShops proposition, enabling customers to earn
points when they shop at more than 100 online retailers including,
eBay, Expedia, Debenhams and Eason through the supervalu.ie
website. This is only the beginning, with Musgrave in discussions
with other exciting partners across the key sectors.
"Our customers have been asking for more ways to earn points and
these new partnerships are a fantastic way to achieve this. They
can earn when they shop online and every time they use their Bank
of Ireland credit cards – wherever
they shop," said Ray Kelly,
Marketing Director, SuperValu. "These changes will help us realize
our ambition of making SuperValu Real Rewards Ireland's number one
loyalty program. Aimia has been instrumental in the relaunch by
offering strategic expertise and experience, and by underpinning
the revamped program with their latest technology that will allow
our shoppers to interact with the new Real Rewards in a simpler,
more modern way."
The revamped SuperValu Real Rewards Program, powered by the
Aimia Loyalty Platform and the Aimia Mobile Platform, enables
SuperValu to provide its customers with a highly personalized
experience. The platform provides SuperValu with first-to-market
functionality to allow its customers to check balances in
real-time, receive personalized offers and rewards from SuperValu
and its partners, and allow redemption across multiple channels
such as web and mobile. SuperValu's marketing team can manage the
program with easy-to-use tools and track customer interactions with
a real-time view.
"As shoppers become more discerning than ever, reward schemes
must continue to evolve to meet their expectations," said Marc
Allsop, Aimia's Senior Vice President and Head of Global Business
Development. "Retailers must use their digital capabilities
as mobile becomes increasingly central to the shopping experience.
Mobile provides a golden opportunity for retailers to provide
relevant offers and communications to customers at any time,
wherever they are, in a convenient way. Our technology expertise
and experience will ensure that SuperValu Real Rewards leads the
way in real-time, personalized customer engagement."
SuperValu is Ireland's leading
grocery retailer with a 22.4% share of the market* and was voted
Ireland's most trusted brand in
2014.** SuperValu serves over 2.6 million customers every week and
has 222 stores nationwide. The Real Rewards Program, established in
2008, currently has more than one million active members.
*Kantar Worldpanel, 26 September 2016.
** Kantar, August 2016; Ireland
RepTrak 2014.
About Aimia
Aimia Inc. (TSX: AIM) is a data-driven marketing and loyalty
analytics company. We provide our clients with the customer
insights they need to make smarter business decisions and build
relevant, rewarding and long-term one-to-one relationships,
evolving the value exchange to the mutual benefit of both our
clients and consumers.
With about 3,200 employees across 17 countries, Aimia partners
with groups of companies (coalitions) and individual companies to
help generate, collect and analyze customer data and build
actionable insights.
We do this through our own coalition loyalty programs such as
Aeroplan in Canada, Nectar in the UK, and Air Miles
Middle East, and through provision of loyalty strategy, program
development, implementation and management services underpinned by
leading products and technology platforms such as the Aimia Loyalty
Platform – Enterprise and Aimia Loyalty Platform – SaaS, and
through our analytics and insights business, including Intelligent
Shopper Solutions. In other markets, we own stakes in loyalty
programs, such as Club Premier in Mexico and Think Big, a
partnership with Air Asia and Tune Group. Our clients are diverse,
and we have industry-leading expertise in the fast-moving consumer
goods, retail, financial services, and travel and airline
industries globally to deliver against their unique needs.
For a full list of our partnerships and investments, and more
information about Aimia, visit www.aimia.com.
About Musgrave
Musgrave is one of Ireland's longest-running family businesses,
founded in 1876 in Cork by
brothers Thomas and Stuart Musgrave.
Today Musgrave and its retail partners support more than 45,000
jobs, in more than 1,400 stores and offices across seven brands in
three markets, with total retail sales of €4.4 billion.
Through its retail brands, Musgrave delivers sourcing, sales,
marketing and supply chain expertise so local entrepreneurs can go
head-to-head with the international supermarket chains. Musgrave
operates the following brands in three markets:
- Republic of Ireland -
SuperValu, Centra, Daybreak and Marketplace
- Northern Ireland - SuperValu,
Centra, Mace, DayToday and MarketPlace
- Spain - Dialprix and
Dialsur
SOURCE AIMIA