U.S. Mobile Advertising Revenues Projected to Quadruple by 2014
December 12 2012 - 8:20AM
Marketwired
Mobile advertising has been garnering increased attention in 2012
as companies look to profit from the rapidly rising demand for
mobile devices. According to data from StatCounter Inc. mobile
devices represent more than 10 percent of all internet traffic, a
sharp increase from the 4 percent in January 2011. The Paragon
Report examines investing opportunities in the Technology Sector
and provides equity research on Yelp Inc. (NYSE: YELP) and Zynga
Inc. (NASDAQ: ZNGA).
Access to the full company reports can be found at:
www.ParagonReport.com/YELP www.ParagonReport.com/ZNGA
Digital marketing and media research firm eMarketer predicts
that U.S. mobile advertising revenues will experience rapid growth
in the coming years. The research group has projected that U.S.
mobile advertising revenues to more than quadruple from the $1.45
billion seen in 2011 to $6.62 billion in 2014, and to be worth
nearly $12 billion by 2016. A recent report from research firm
Strategy Analytics has shown that the number of smartphones in use
globally topped the 1 billion mark for the first time ever in the
third quarter; by 2015 that number is expected to double.
Paragon Report releases regular market updates on the Technology
Sector so investors can stay ahead of the crowd and make the best
investment decisions to maximize their returns. Take a few minutes
to register with us free at www.ParagonReport.com and get exclusive
access to our numerous stock reports and industry newsletters.
Yelp had a monthly average of 84 million unique visitors in the
third quarter of 2012. The company is currently active in 96
markets worldwide. Yelp mobile apps were used on approximately 8
million unique mobile devices on a monthly average basis in the
third quarter and which represents approximately 45 percent of all
searches.
Zynga has recently filed an application with the Nevada Gaming
Control Board for a gaming license in the state. This as seen as a
major first step for the company to begin offering real-money
gambling games. "As we've said previously, the broader U.S. market
is an opportunity that's further out on the horizon based on
legislative developments, but we are preparing for a regulated
market," stated Zynga Chief Revenue Officer Barry Cottle.
The Paragon Report has not been compensated by any of the
above-mentioned publicly traded companies. Paragon Report is
compensated by other third party organizations for advertising
services. We act as an independent research portal and are aware
that all investment entails inherent risks. Please view the full
disclaimer at: http://www.paragonreport.com/disclaimer
Add to Digg Bookmark with del.icio.us Add to Newsvine
Yelp (NYSE:YELP)
Historical Stock Chart
From Jun 2024 to Jul 2024
Yelp (NYSE:YELP)
Historical Stock Chart
From Jul 2023 to Jul 2024