Leader in home to donate a minimum of £100,000
by end of year as part of long-term partnership
Wayfair Inc. (NYSE:W), one of the world’s largest destinations
for the home, today announced a partnership with Shelter, the
leading charity working to tackle homelessness and housing issues
in the UK.
Having contributed more than $12 million to supporting causes
globally over the last year, Wayfair’s partnership commitment to
Shelter marks an important milestone in the home destination’s
long-term cause commitment in the UK.
As part of its long-term partnership, Wayfair will host its
annual Save Big, Give Back sale from August 2-9. Save Big, Give
Back will offer customers significant savings on all things home.
Wayfair is committed to donating 10% of profits* from the sale with
a minimum donation value of £100,000. The funds raised from the
sale will go directly to support Shelter’s vital work, protecting
people’s right to a safe home through advice, support and
campaigning.
Wayfair will also launch a variety of other initiatives spanning
cash and in-kind donations, as well as fundraising, bringing
together its customers, supplier partners and employees to help
raise critical funds for Shelter’s cause.
“At Wayfair, we believe that everyone deserves the safety,
security and comfort of having a place to call home, and we are
committed to making that goal a reality in partnership with
Shelter,” noted William Merricks, UK General Manager at
Wayfair. “We make it our mission to contribute to
communities in times of need by partnering with organisations that
adhere to our values and that drive systemic change. In Shelter, we
have a partner that is tackling one of the most profound threats to
home in Britain and we are delighted to be able to support its
important work supporting the nation’s most vulnerable people.”
According to new research by Shelter, there are now an estimated
17.5 million** adults in Britain who do not have access to a safe
or secure home. Their home might be unaffordable, unfit or
unstable, or they may have faced discrimination due to their race,
gender, disability or sexuality. Thousands of people are forced to
sleep on the streets on any given night and an estimated 250,000
people*** living in temporary homeless accommodation in England
alone.
Shelter receives millions of visits to its website every year
from people seeking help and advice, and in the last year its
national emergency helpline and local services helped over 60,000
people.****
Andy Harris, Director of Income Generation at
Shelter said: “We’re really pleased to announce our
new partnership with Wayfair. We share its belief that a safe and
secure home is not only a basic human need, but also the
springboard that allows people to thrive and not just survive.
Shelter exists to defend the right to a safe home, and this
commitment from Wayfair will help us to be there for even more
people by raising vital funds. Millions of people in Britain are
now impacted by our housing emergency, and with the generous
support of Wayfair staff and customers, we can continue to fight
for home together.”
To find out more about Wayfair’s partnership with Shelter,
please visit wayfair.co.uk
Editors Notes:
*Profits means net revenue minus wholesale, shipping and other
product-related costs, customer service costs and merchant fees,
plus credit card points and rebates. Wayfair commits to donating a
minimum of £100,000. Shelter Trading limited donates all its
taxable profits to Shelter (Charity no. 263710 England and Wales,
SC002327
**Shelter commissioned YouGov to conduct an online survey among
13,268 adults (18+) in Great Britain, to ask them about their home
and housing experiences. 4,410 of the respondents were experiencing
the housing emergency. Fieldwork was undertaken between 6 – 14
April 2021, and the figures have been weighed to be representative
of all GB adults (aged 18+).
***Figures on rough sleeping and temporary accommodation come
from Shelter analysis of Government figures sourced from here. Note
figures in this release relate to people, whereas most official
statistics count by household, and this analysis was previously
released here.
****60,000 is the total number of clients helped during the
financial year ending 2020 for Shelter Helpline and face-to-face
services, combined with total number of Shelter webchats in the
financial year.
About Shelter
Shelter exists to defend the right to a safe home and fight the
devastating impact the housing emergency has on people and society.
Shelter believes that home is everything. Learn more at
www.shelter.org.uk
About Wayfair
Wayfair is the destination for all things home: helping
everyone, anywhere create their feeling of home. From expert
customer service, to the development of tools that make the
shopping process easier, to carrying one of the widest and deepest
selections of items for every space, style, and budget, Wayfair
gives everyone the power to create spaces that are just right for
them.
Headquartered in Boston, Massachusetts, U.S. and with offices in
Berlin, London and Galway, the company employs 16,200 people, more
than 2,000 of them in Europe. Wayfair operates in the United
Kingdom, Germany, Canada and the U.S. The company generated $15.3
billion in net revenue for the twelve months ended March 31, 2021
and is publicly listed on the New York Stock Exchange.
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version on businesswire.com: https://www.businesswire.com/news/home/20210712005168/en/
Wayfair Media Relations Contact: Nadia McCowan Hill
PR@Wayfair.com
Wayfair Investor Relations Contact: Jane Gelfand
IR@Wayfair.com
Shelter Media Contact: Justin Webb
justin_webb@shelter.org.uk
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