Playdate to be Hosted by Ayesha Curry and
Will Feature A Day’s Worth of Activities for Fans of All
Ages
Trailer for the Disney+ Original Short “Once
Upon a Snowman” to Globally Debut During the Digital Event
Global Celebration of All Things Frozen to
Also Include New Product, Retail Promotions, a Frozen Fashion Week
and More
One year since the global phenomenon of Disney’s “Frozen 2” and
its retail event took fans by storm, Frozen Fan Fest is back with
exclusive content, digital adventures and new toys, apparel, games,
books and more inspired by the internationally acclaimed films from
Walt Disney Animation Studios.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20201012005214/en/
Frozen Fan Fest (Graphic: Business
Wire)
This year, the highlight of Frozen Fan Fest will be an engaging
Virtual Playdate hosted by chef, two-time New York Times
best-selling author, entrepreneur, television host and producer,
Ayesha Curry, that will air on October 18. The digital event will
be available for one day only, offering families the ultimate
“Frozen 2” experience all from the comfort of home. With a robust
schedule of new and curated content, immersive activities and more,
participants will also get an exclusive first look at the trailer
for “Once Upon a Snowman,” the new short from Walt Disney Animation
Studios, which debuts on Disney+ on October 23.
“I’m thrilled to join in on all of the Frozen Fan Fest fun as
the host of the first-ever Frozen Virtual Playdate,” said Ayesha
Curry. “We are big fans of Frozen 2 in our home, and I love that
the film celebrates the importance of family, which is something
that’s deeply important to me. I’m overjoyed to be a part of an
event that offers families a fun a way to spend quality time
together, all while enjoying the magic of Arendelle in their
homes.”
The Playdate line-up will include activities appealing to Frozen
fans of all ages, such as a sing-a-long, choreographed dance
lesson, an American Sign Language tutorial of “Show Yourself,” and
the unique opportunity to learn how to draw Olaf with Trent Correy
and Dan Abraham, the directors of “Once Upon a Snowman.” Additional
segments will feature new apparel, fashion accessories, bedding,
toys, costumes and more from Hasbro, Jakks Pacific, H&M, Hanna
Andersson, Party City, Franco Manufacturing, shopDisney.com and the
LEGO Group. Guest appearances will include social influencers and
Frozen fans, as well as stars from Frozen: the hit Broadway Musical
North American Tour, Radio Disney’s Cameron McLeod and Jason
Maybaum from Disney Channel’s Raven’s Home.
“Since audiences were first introduced to the kingdom of
Arendelle seven years ago, Frozen has become universally beloved,”
said Kareem Daniel, president, Disney Consumer Products, Games and
Publishing. “As fans around the world continue to seek out ways to
step into this iconic story, we are thrilled to expand this
experience – meeting consumers where they are by bringing new
products and digital content to life for families at home.”
Frozen Fan Fest also kicks off today, October 12, in EMEA with a
“Frozen Fashion Week,” a series of short fashion shows that
spotlight all-new footwear and apparel, culminating in a full
fashion show on October 18. Complete with imaginative vignettes and
never-before-seen styles that lean into key elements of the story
and its characters, portions of the fashion show will air as a part
of the Virtual Playdate on October 18.
Beginning today, fans can visit
www.disney.com/FrozenFanFest for a full schedule of events,
downloadable activities and more. The Playdate will start at 9 a.m.
PST on October 18 and will be available for one day only.
Additional information can be found by following
#FrozenFanFest.
About Disney Consumer Products, Games
and Publishing
Disney Consumer Products, Games and Publishing (CPGP) brings the
magic of The Walt Disney Company’s brands and franchises—including
Disney, Pixar, Marvel, Star Wars, National Geographic, and
more—into the daily lives of families and fans around the world
through products and experiences across more than 100 retail
categories from toys and t-shirts to apps, books, video games, and
more. A division of the Disney Parks, Experiences and Products
segment, CPGP’s global operations include: the world’s largest
licensing business, one of the biggest children’s publishing
brands, a leading licensor of interactive games across platforms,
Disney store locations globally, and the shopDisney e-commerce
platform.
About Frozen
Walt Disney Animation Studios’ animated feature “Frozen”
launched a worldwide phenomenon in 2013, earning more than $1.27
billion in global box office and receiving the Academy Award®,
Golden Globe® and BAFTA® Award for best animated feature. Its
Oscar®-nominated sequel, “Frozen 2,” was released in 2019 to more
than $1.45 billion globally, and the two films stand as the highest
grossing animated films of all time globally, showing the power and
broad appeal of this beloved brand. The films are directed by Chris
Buck and Jennifer Lee, written by Lee and produced by Peter Del
Vecho, and are renowned for their award-winning music by
songwriters Kristin Anderson-Lopez and Robert Lopez and composer
Christophe Beck. The “Frozen” soundtrack, featuring the
Oscar-winning song “Let It Go,” is quadruple Platinum with over 10
million units sold worldwide and spent 33 weeks in the top 5 on the
Billboard 200 chart, including 13 weeks at No. 1, while the
chart-topping “Frozen 2” soundtrack, featuring the Oscar-nominated
standout “Into the Unknown,” was recently nominated for a Billboard
Music Award. “Frozen The Musical” played on Broadway from 2018 to
2020, embarking on a North American tour in 2019 along with several
upcoming worldwide productions, and “Frozen” characters can be seen
throughout Disney Parks & Resorts in both attractions and live
stage shows. On Disney+, fans can catch up on “Frozen,” “Frozen 2”
and dive deeper into the world with the Disney+ original docuseries
“Into the Unknown: Making Frozen 2,” “Olaf’s Frozen Adventure” and
the upcoming “Once Upon A Snowman” animated original short.
About Frozen 2
Why was Elsa born with magical powers? What truths about the
past await Elsa as she ventures into the unknown to the enchanted
forests and dark seas beyond Arendelle? The answers are calling her
but also threatening her kingdom. Together with Anna, Kristoff,
Olaf and Sven, she'll face a dangerous but remarkable journey. In
Frozen, Elsa feared her powers were too much for the world. In
Frozen 2, she must hope they are enough. From the Academy
Award®-winning team—directors Jennifer Lee and Chris Buck, producer
Peter Del Vecho and songwriters Kristen Anderson-Lopez and Robert
Lopez—and featuring the voices of Idina Menzel, Kristen Bell,
Jonathan Groff and Josh Gad, Walt Disney Animation Studios’ Frozen
2 opened in U.S. theaters on Nov. 22, 2019.
About Walt Disney Animation
Studios
Combining masterful artistry and storytelling with
groundbreaking technology, Walt Disney Animation Studios is a
filmmaker-driven animation studio responsible for creating some of
the most beloved films ever made. Located in Burbank, WDAS
continues to build on its rich legacy of innovation and creativity,
from the first fully-animated feature film, 1937's Snow White and
the Seven Dwarfs, to 2019’s Frozen 2, the biggest animated film of
all time. Among the studio's timeless creations are Pinocchio,
Sleeping Beauty, The Jungle Book, The Little Mermaid, The Lion
King, Frozen, Big Hero 6 and Zootopia.
About Disney+
Disney+ is the dedicated streaming home for movies and shows
from Disney, Pixar, Marvel, Star Wars, National Geographic, and
more. As part of Disney’s Direct-to-Consumer and International
(DTCI) segment, Disney+ is available on most internet-connected
devices and offers commercial-free programming with a variety of
original feature-length films, documentaries, live-action and
animated series and short-form content. Alongside unprecedented
access to Disney’s incredible library of film and television
entertainment, the service is also the exclusive streaming home for
the latest releases from The Walt Disney Studios. Visit
DisneyPlus.com to subscribe and/or learn more about the
service.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20201012005214/en/
Jackie Feldman Senior Manager, Licensing and Franchise
Communications Jackie.Feldman@disney.com
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